Tuesday 22 January 2013

Going green is the way to run your business these days. Customers are becoming more and more environmentally-conscious. Recyclable bags are a common promo idea used by companies. You may wonder how exactly this promo idea affects your business?

What is a recyclable bag?

A recyclable bag (also called a reusable shopping bag), is a bag made out of synthetic woven fibres or canvas. It is much stronger than a plastic bag and thus, it can be used many times. The bag can be easily folded into a small size and placed into other bags which can be used when purchasing goods. This helps to reduce the number of plastic bags being used which also helps to save the earth.

How does this promo idea work and who should utilize it?

The company can print their logo on the recyclable bag or even design the bag to make it more attractive. Any kind of company can use this promo idea. For those in retail businesses, the recyclable bag can be given to customers when they purchase instead of giving plastic bags.

Retail companies can encourage customers to keep and reuse the bags by offering rebates when the customer brings the recyclable bag during repeat purchases. Other companies who do not sell goods can give the bag as a gift to their clients. This encourages their clients to be more environmentally friendly.

How does this promo idea improve my business?

Having such a promo idea will help to improve your business in a few aspects.

Firstly, it gives your company an environmentally friendly image. With a more environmentally conscious consumers, many only want to purchase or do business with companies who are environmentally-friendly. By having this promo idea, it helps your company to appeal to those environmentally-conscious people, boosting your company image.

Secondly, this promo idea serves as a free form of advertisement for your company. When people use the recyclable bag that your companies provide, many people would be able to see it. It would be a plus if your design is good, loud and attractive as it would draw more attention to your recycling bag, thus providing more free advertising.

Lastly, if your design is really good and appeals to many people, it draws people to purchase your products or do business with you because they want the recyclable bag. This helps to increase sales, leading to a more profitable company. Who knows your recyclable bag might just become the next "in thing" everyone wants to have?

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