Gift with Purchase has a Huge Impact on Cosmetic Sales!

Nowadays, companies are getting their hands on promotional products like a gift with purchase. This is especially popular in the cosmetic industry. In order to survive in this competitive battlefield, cosmetic brands have to be constantly proactive in their marketing and promotional efforts. Take a look below for Loreal Paris’s free gift with purchase! Farmers new Zealand is currently offering a Loreal Paris’ cosmetic pouch that contains a 4 piece gift pack for the purchase of any of their cosmetic products.


Why should Cosmetic Companies offer a Gift with Purchase?


First of all, ODM is not focusing on their cosmetic products, what attract us the most is Loreal Paris’s classy and elegant cosmetic pouch. This cosmetic pouch is a brilliant gift with purchase for any companies in the cosmetic industry. Cosmetic pouches are a popular marketing gift that has been frequently used by big and small cosmetic brands. So why is it such a popular gift with purchase?
  

These Free Gift with Purchase boost Sales Revenue


Offering a free gift with purchase to customer is a powerful business strategy that can result in a flood of new and existing customers. This is because people can’t resist the lure of buying something that is free. The word free, is the most powerful word in marketing and has a hypnotic effect on people. Customers would only have to spend a minimum amount and they can bring home such a fabulous cosmetic pouch with free cosmetics in it. Well who could have resisted such a good deal?

Cosmetic Pouch is Highly Customizable – Gift with Purchase


Cosmetic pouches are easy to brand and customize. There are many cosmetic brands that offer free cosmetic as well. So in order to stand out from the crowd, your company needs to showcase how your gift with purchase is different from others. As such, what companies could do is to use creative pouch designs that have the ability to be unique and attractive. Use this as your unique selling point to attract prospects. The difference between your cosmetic pouch and other cosmetic pouches is what needs to be marketed.

A Gift with Purchase put you in touch


Offering a free gift with purchase put your company in touch with prospects and clients. Branded with your logo, these cosmetic pouches provide them with an easy way to become familiar with your brand and through which entices them to make repeated purchases.

Furthermore, customers could even offer this gift with purchase to their family, friends or even colleagues. This helps to advertise and spread the word of this particular cosmetic brand. As a result, a branded cosmetic pouch would certainly be able to boost brand recognition and improve cosmetic sales.

Stay exclusive with this high end pen series!


Keeping your brand name in front of your customers and prospects is critical to growing your business. Your company has to find ways to make it easy for your customers to remember you and reach out to you. A powerful and cost-effective way to gain this benefit is through the use of a promotional gifts and product! For instance, offering a promotional pen as a gift along with a heartfelt message can increase chances that your client will call you back by as much as 55 percent. So here is a case study on the Time Magazine’s promotional gift strategy. Today, we will explore and explain how companies could adopt and implement this exclusive promotional idea.
Exclusive high end pen gift
The Time magazine is currently having a special offer to all subscriptions made in the UK. With every successful application, subscribers will receive a Time Executive Pen Set that contains a ballpoint pen and propelling pencil that comes in a smart metal gift box. This magazine keeps readers well informed on world affairs and issues that vary from political struggles to scientific breakthroughs. It is an insightful and stimulating read that helps readers to develop a truly global perspective.

Want to know why the Time magazine has utilized an executive pen set as a promotional gift, well read on to find out more!

Cater to your target market


First and foremost, before companies select a promotional gift, they should also always identify their target market. Understand your customer dynamics and the gifts that will suit their needs. For example, the Time Magazine’s target audience is most likely to be middle aged working class men and women. As such a high end executive pen set would definitely fit their needs and appetite.

A pen and pencil is the most commonly used stationery, thus it is definitely a gift that holds a high utility value. A gift like this will ensure that the customers will use it on a regular basis. And this in turns constantly keep their brand name in front of their customers.

However, the Time magazine did not use any other ordinary promotional pen. The main focus of this gift is its value of being a high end pen. It has a high perceived value that makes it a classy and exclusive gift. Furthermore, the packaging of the gift matters a lot as well! It is the first layer that customer comes in contact with. And as a matter of fact, it is the first impression that the customers will have on this gift. As such, the gift needs to portray its exclusivity inside out.

So what kind of companies could adopt this high end gift?


Well if your company is in the corporate level, this gift is an ideal choice for your clients. On top of that, companies with products that cater to high end customers could also utilize this exclusive gift. To aid you in this premium gift idea, ODM has a presentation on high end pens that could offer you more choices! Here is a glimpse of this high end pen series.



If you would like to receive our presentation on this high end pen gift series, contact us today!

High End Corporate Gifts!

High-end Watches- Corporate Gifts 5214(2.1)

Watch out for these seemingly expensive watches! They are a great corporate gift that has the ability to portray the generosity of your company. These classy and expensive looking watches are considered a very high end promotional gift. They are an ideal choice for companies with corporate clients. Utilizing a gift like this not only portrays your generosity, but it also portrays a sense of professionalism. As a result, companies are able to leave a strong and lasting impression on their clients and future prospects

How can these watches be a great incentive to your company?

High-end Watches - Corporate Gifts 5214(1.1)
Firstly, companies need to understand the mechanism behind consumer behaviour. Customers enjoy receiving gifts that are of a high perceived value. An expensive corporate gift makes them feel happy and appreciated. It gives them an impression that your company actually values the opportunity to do business with them. So by utilizing a brilliant corporate gift, companies can win the hearts of their clients and maintain a healthy business relationship.

Furthermore, the costs of these watches are cheaper than it looks. If it is produced in a large quantity, these watches are even more cost effective than those in the smaller quantities. Thus, it makes them a cost effective gift with a high perceived value. Companies can utilize them as an effective way to offer an expensive gift while still keeping within their budget.

High-end Watches - Corporate Gifts 5214(1.2)
Besides that, a gift like this allows you to receive a strong and continuous support from your clients. This is because when clients receive these watches, they will always remember your generosity which leads them back to the company. And this is especially true when the watches are branded with your company logo. Your company logo will act as a constant reminder that reminds them of your business long after they have received it.

These watches definitely make a great corporate gift. So if you are looking for some high end yet cost effective gifts, try these watches today!

7-eleven use In-store Marketing to attract customers!


“Have a break, have a Kit Kat”! I’m sure that most people have heard of this iconic advertising line before. Kit Kat is a famous chocolate-covered wafer biscuit bar confection that is loved by people from all around the world. Each bar consists of three layers of wafer that is covered with a layer of chocolate. This snack is so popular that you can find it in many parts of the world!



So besides of its vigorous media advertising, Kit Kat has also been actively utilizing promotional products to boost sales! Currently, Nestle Singapore is hosting an exclusive Kit Kat in-store marketing at the various 7-eleven outlets in Singapore. With its catchy caption “Enjoy a Fun Break with Kit Kat”  no doubt that it will attract customers. Here is what Kit Kat is offering:
  • Spend $9 on Kit Kat and redeem a Kit Kat dustcap for phones
  • Spend $18 on Kit Kat and redeem a Kit Kat USB flash drive

How does Kit Kat benefit from this in-store promotion?

First of all this promotion itself, attract customers with its eye-catching exterior. Its design has a strong reflection of Kit Kat. The dust cap uses a Kit Kat figuring to boost brand recall. So whenever customer uses this Kit Kat dustcap, it will immediately remind them of this chocolaty brand. Whereas, for the USB flash disk itself is shape like a Kit Kat bar thus making it even more attractive. Besides that, the imprinted Kit Kat logo will enhance brand recognition and brand awareness! As such these Kit Kat promotional gift will definitely remind customers of this brand long after they have received it!


How could 7-eleven benefit from this promotion?

This collaboration benefits both parties. The in-store promotion would certainly attract more customers to 7-eleven. As a result, 7-eleven would attract a greater pool of customers and most likely they are here for Kit Kat. So no doubt that this collaboration also benefits 7-eleven with the loyal support of Kit Kat fans!
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