5 things about Free Giveaways!

Tradeshows, events and promotional campaigns, these are all typical marketing strategies. When you are participating in one of these events, the greatest challenge is to attract attention and to strike a conversation with your potential clients.

So how do successful promoters engage people with their conversation and encourage them to purchase and share their ideas? Well, the secret is simply to offer free giveaways! People love free things because it is impossible to resist the luring effects of free giveaways.

1. Free giveaways are like entry tickets

Prospects would stop and listen for a free giveaway. This gives you the opportunity and privilege to talk about your company and products. These attention-grabbers and conversation-starters are a great tool to attract customers from your competitors. Never leave those out when you are hosting or participating in a tradeshow or event.

2. It is free for your prospect but not free for you!

You would still have to pay a price that is equivalent to the cost of buying your prospects’ time. And more often than not, the benefit actually outweighs the cost. Within that 2 to 5 minutes, you might end up getting a good business deal!

3. Free giveaways are a waste of money

Well, that’s not entirely true! Though investing in free giveaways may eat into your profits, but it would also bring sales to greater heights! The cost of investing may only take up a fraction of your revenue. And considering the potential amount of sales and earnings, you might want to reconsider before turning it down.

Free giveaway brings in direct and referred business opportunities. So instead of forgoing these potential profits, try sourcing for cheaper promotional companies that fits your budget.

4. Free giveaways attract freeloaders?

Well, offering free giveaways not only attract freeloaders but it also attracts potential customers. Freeloaders are inevitable. However, in some way or another they are actually a good source of advertising. These free giveaways could be used and shared among families and friends. And it would eventually reach out to those who are interested to buy and pay for your products! Brand awareness is enhanced through the usage of these giveaways, serving as free walking advertisement for your company.

5. Law of Reciprocity

This principle works best for free giveaways! Why? Because whenever you offer a free giveaway, it creates a psychological effect on your future prospects. These people have a tendency of felling obliged to return a favor by purchasing your products.

So remember that the more you give, the more you receive! This statement works effectively when you are generous with your free giveaways. It adds on to your reputation and business opportunities. Why would you want to save that fragment of money when you could attract more sales and customers?

So if you are looking for some free giveaway ideas, here are some to consider!!

                                     Virtual Bubble Wrap Keychain                                          

Promotional bags

 

Giveaways by Winston Cigarette

Stand to win free giveaways with every exchange of Winston Cigarette packaging. Winston cigarette is one of the top-selling cigarettes brand in the United States. To stay competitive, Winston keeps up the competition by offering free giveaways. This keeps them competitive and strong among all the new and upcoming cigarette brands.

This giveaway promotion was spotted in the Philippines. Winston encourages customers to save their cigarette packs and exchange them for exclusive prizes. They are giving away umbrella, phone, lighter and shirts. These giveaways are imprinted with their logo to boost brand recall. For instance, whenever the umbrella is being used, it immediately reminds the customer of this particular cigarette brand. People also become more aware of this brand  as these items are frequently used and shared among family and friends.

In relation to their cigarette packaging, Winston offers giveaway that uses the same colour scheme. This immediately creates a connection between the giveaways and its products. Thus, allowing customers to easily recognise the brand and boost brand recognition. Ultimately, effective brand recognition would drive sales for Winston.

Benefits of giveaways!

First and foremost, free giveaways always entice customers to make purchases. Who wouldn’t go for something that is free? Besides that, free giveaways are also free advertising. When the giveaway is branded with your logo or imprinted with your contact details, your company is being advertised whenever it is being used or shared. It acts as a constant reminder that your company is ever ready to serve them.

Furthermore, free giveaways would also promote goodwill. It creates a positive attitude and appreciation towards the company and brand. Customer loyalty and even improved customer relations can result from the clever use of free giveaways.

Looking for other interesting giveaways? Check out the followings:

         ·          Promotional bags giveaways 

         ·         GAAP badges

         ·         Branded Thunder Sticks

Marketing gift by Eristoff- Bottle Decoration

Erinstoff is giving away bottle decoration as a marketing gift. The brand originates from Georgia and was first created for Prince Eristoff in 1806.

Made from 100% grain spirit, Eristoff vodka is triple distilled and then charcoal filtered, a technique first established in 18th century Russia.

The Eristoff logo - a wolf howling at a crescent moon - represents the Persian name for Georgia, Virshan, meaning “land of the wolf”. Today, Georgia is still home to the grey wolf, which for hundreds of years has been a part of Georgian culture and folklore.

We like this marketing gift because it looks chic and classy. The bottle decoration is grey in colour. Besides that, wolf-like fur was used as part of the decoration as well. This furry feature is a smart move to further enhance its wolf logo. And whenever customers use it, the fur like feature would immediate remind them of this particular Vodka brand. So, it is always important to be able to relate your marketing gift to your brand or logo. This would indirectly boost brand awareness as well as brand recall.

However, choosing a relevant marketing gift is not always an easy task. But with the right marketing gift, it would do wonders to sales and revenue. Read on to find out more about choosing a suitable marketing gift!

How to choose an appropriate marketing gift?.

Firstly, you have to match your brand positioning to the context of your gift. Take for example, Erinstoff is giving away bottle decoration for its Vodka products. This marketing gift is relevant as it is suitable for their bottled products.

Besides that, remember to choose a gift that portrays the right image. For a luxury good like vodka, fur decoration appears to be more classy and premium. Thus, using it as a marketing gift would give it a higher perceived value. Whereas, if Coca-cola uses fur for its marketing gift, it would totally make no sense. There is no connection between fur and Coca-cola. When we talk about Coca-cola, we think red, fun and young! No one would actually relate fur to coke! So, be sure to choose an appropriate marketing gift that best represents your brand!

Furthermore, it is always vital to match your gift to your target audience. Offer something that your target market would actually use. Imprint it with your brand name and logo. This allows it to continue advertising and reminding people of your brand long after they have been received. Check this out for more marketing ideas!!

Custom Ceramic Mugs - Boxed sets for Easter

We were amazed by the number of Custom Ceramic Mugs on Display in UK supermarkets recently.
These really appeal to younger children & are given out free as promo gift to consumers who purchase Easter eggs during the Easter period.   This is an in-pack boxed set promo.

Gift with Purchase- Custom Ceramic Mugs for Easter

Custom Ceramic Mugs for Easter

Why are Custom Ceramic mugs good marketing gifts?

These ceramic mugs have prints of the different cartoon characters on it depending on which type of Easter eggs they buy. For example, Hello Kitty. This promo gift would definitely appeal and be able to attract the young children with all the different sweets and chocolates adding on to the different cartoon characters.

How will this gift with purchase help your company’s marketing strategy?

These custom ceramic mugs are gift with purchase and would definitely be able to boost sales since most people values promo gifts alongside with their purchases. It acts as an incentive for consumers to make more and repeated purchases of the product to be able to receive the free ceramic mugs. Also, to collect all the different mug designs. Consumers may even purchase the Easter eggs just for the ceramic cups. Hence, this makes it a good promotional gift idea for the companies.

Easter is a Christian festival to commemorate the resurrection of Jesus Christ on the third day after his crucifixion. Easter Day is a moveable feast, meaning it does not have a fixed date on the calendar and normally last for a week. Therefore, this promo gift idea can be carried out in supermarket stores or any other stores much before when Easter Day starts to allow consumers to start purchasing these products.  

Brand recall can be enhanced when family members uses these printed ceramic cups at home. The brands would then be etched in the consumers’ minds intriguing repeated purchases of their products in the future.