Rechargeable USB & Electronic Lighter

This promotional product stems from a marketing campaign that SKYY Vodka were running. They gave away a unique, yet handy marketing gift - a rechargeable USB and electronic lighter. The gift allows consumers to store their files on a USB drive, while also having quick access to a stylish electronic lighter. The electronic lighter can be recharged at any time by plugging the USB into a computer.

Rechargeable USB & Electronic Lighter

As you can see this marketing gift is a slim and stylish product, that consumers are likely to carry with them and take it out to use in public places, such as in bars. When others see the unique product they'll be intrigued, which in turn will increase brand awareness, and make new customers associate your brand with innovative and helpful products.

Rechargeable USB & Electronic Lighter

As you can see from the above picture, there's a large, flat area that can be used to print your logo on. To add to the customizations that can be made, the pantone color can be chosen for all aspects of the product.

In your marketing campaign, these can be provided in a giveaway to ensure consumers remember your brand, making them more likely to make purchases of your products in the future.

Rechargeable USB & Electronic Lighter

There are also numerous options when it comes to packaging. The packaging can really take this marketing gift to the next level by making it look very high-end, which will drastically increase its perceived value. So if consumers are given one for free, they will feel like a valued part of your business.

Cadbury Easter Egg Hunt & Activity Pack

We absolutely love this marketing campaign, which is run yearly by one of the leading confectionery companies, Cadbury. The way in which this marketing campaign is different is due to the fact that it's an event, over 300 of which are run throughout the UK. The events are aimed at children & families, as it's an Easter egg hunt.

Cadbury Easter Egg Hunt & Activity Pack

The campaign has benefited Cadbury's in numerous ways, hence why they continue to run it every year:

• It will increase sales, as the Easter egg box has all of the information about the Egg Hunt, along with an Activity pack.

• It will greatly improve brand awareness - as the egg hunts are being run all over the UK, all of which is based around the brand and product itself, Cadburys' chocolate.

• Families who visit the egg hunt will associate with the brand positively, as it will be a fun day out for all.

• They make money off each event, as each customer has to pay £1.99 to run the trial, on top of a significant gift-aid fee, which costs £29.99 for a family, £11.99 for an adult and £6.00 for a child (under 5).

• It helps out a good cause, as it's run in association with the National Trust, which is a charity that helps to protect historical buildings and green spaces.

• It will drive traffic to their website, as you need to search for the nearest egg hunt via their website, as you can see below.

Cadbury Easter Egg Hunt & Activity Pack

Promotional Purse

This is a free promotional purchase, that was given as a gift to all VIP in a casino, in the largest gambling city in the world - Macau!

Promotional Purse

This promotional gift is currently being run by a huge casino & hotel in Macau called the Sands Rewards Club. As you can see, this marketing campaign is targeted towards women, as the gift itself is a large, stylish purse - a premium and very high-end purse at that.

Promotional Purse

There are a number of elements that have gone into making this gift so high-end, firstly the color gold has been used for the purse itself, which will improve its perceived value.

Promotional Purse

The packaging also plays a huge part, as it is clear that the packaging is made of high-end materials, but to add to that it has a custom design in gold, along with a debossed logo, also in gold, to match the color scheme of the entire product.

Promotional Purse

The reason Sands Rewards Club has run this campaign is because they know that giving such a premium gift to all VIPs in the hotel or casino, will ensure that they remember the trip, which makes it more likely they'll return to the same hotel or casino when they come back to Macau. They also know that the purse will be used in public, so it has high visibility to increase brand awareness.

Branded Keyring

This month Cathay Pacific have been running a marketing campaign this month, providing a keyring as a gift with purchase of every Chieti ladies watch.

These branded keyrings make the perfect marketing gift for a number of reasons.

Firstly it's a great branding opportunity, that consumers will likely keep and use for a long time to come. With the great branding opportunity comes the potential of high visibility, depending on how it's used, which in turn will increase brand awareness, as you can see from the examples below.

High-End Leather Keyring

A branded marketing gift, given as a gift with purchase, will definitely lead to your customers associating with your brand positively. You also need to consider that as a gift with purchase it will add an extra incentive for consumers to purchase your products, which will ultimately drive sales.

High-End Leather Keyring

You of course have to consider the cost before beginning a marketing campaign, but branded keyrings are very cheap in comparison to their perceived value, so it's a campaign that can definitely be run on a tight budget.

Keyrings can also offer complete customization, which means you can change the shape, size and color, as well as having the option to add your own logo.

High-End Leather Keyring