Tuesday 31 March 2015

Rechargeable USB & Electronic Lighter

This promotional product stems from a marketing campaign that SKYY Vodka were running. They gave away a unique, yet handy marketing gift - a rechargeable USB and electronic lighter. The gift allows consumers to store their files on a USB drive, while also having quick access to a stylish electronic lighter. The electronic lighter can be recharged at any time by plugging the USB into a computer.

Rechargeable USB & Electronic Lighter
Rechargeable USB & Electronic Lighter
As you can see this marketing gift is a slim and stylish product, that consumers are likely to carry with them and take it out to use in public places, such as in bars. When others see the unique product they'll be intrigued, which in turn will increase brand awareness, and make new customers associate your brand with innovative and helpful products.

Rechargeable USB & Electronic Lighter
Rechargeable USB & Electronic Lighter
As you can see from the above picture, there's a large, flat area that can be used to print your logo on. To add to the customizations that can be made, the pantone color can be chosen for all aspects of the product.

In your marketing campaign, these can be provided in a giveaway to ensure consumers remember your brand, making them more likely to make purchases of your products in the future.

Rechargeable USB & Electronic Lighter
Rechargeable USB & Electronic Lighter
There are also numerous options when it comes to packaging. The packaging can really take this marketing gift to the next level by making it look very high-end, which will drastically increase its perceived value. So if consumers are given one for free, they will feel like a valued part of your business.









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