Celcom Malaysia Branded "Fortune Mask" USB

Celcom Malaysia customized their USBs as giveaways using the rabbit Chinese zodiac. The offer is valid only when Celcom users subscribe to their broadband services.

Celcom Malaysia Branded "Fortune Mask" USB

The USB comes in  different characters such as ambitious, charming and courageous. The 12 different designs are appealing and can be promoted as collectors item. Celcom's official color,blue, was pantoned matched on the the USBs. When subscribers receive and use the item, they will think of Celcom automatically.

Celcom Malaysia Branded "Fortune Mask" USB

Why customize USB for promotional campaign?
Customizing premiums for your campaign has many benefits and advantages. Customization will make your gift looks attractive, memorable and outshine your competitors. You do not want the gift to be thrown away or deem useless by your customers. Pantone matching your company color to the USB will allow brand association. Customers will find it relatable and memorable.

From Celcom's example, the design is attractive and good looking. You can do the same by printing or embossing designs on the USBs. Offering multiple designs will make customers want to collect them. Branding can be done by printing your company logo as well. This increases brand awareness as the logo will be exposed and seen multiple times by users. 


L'Occitane Spring Bucket Promotion

L'Occitane USA is offering a free spring bucket for the season. The offer is valid for one day and online only. Customers will receive the customized spring bucket when they spend US$65 on L'Occitane product

L'Occitane Spring Bucket Promotion


Will your customers find the bucket useful? Yes, they will as you can use it for many different reasons. The bucket is large enough for storage and not easily damaged. Below are some ideas you can incorporate in your campaign or suggesting uses to customers so they find the customized bucket valuable:

  • package items as gift set
  • bathroom organizer
  • flower pot,gardening tool organizer
  • collecting easter eggs during easter hunt :)


Why use customized bucket as marketing gift?

The large surface area of customized bucket is excellent for branding. You can print logo on the bucket at a highly visible area. This ensures brand exposure and awareness as logo can be seen by many. In addition to logo, you can customized designs as seen from L'Occitane's example. Messages, slogans, URL links and QR codes can be printed on the large surface for a "call-to-action" effort. The messages can't be missed easily on the bucket!

Besides customized branding, you can choose the material of the bucket depending on your budget. Other options include plastic, eco-friendly bamboo, enamel or aluminium metal. These materials are durable and long lasting where customers can keep them and continue using for a long time.

Energy Cube Promotion by Dulux Australia

Dulux Australia is having a promotion by offering  free energy cubes to their customers. This offer is valid only with purchase of 8 Litres or more of Dulux paint.

 Energy Cube Promotion by Dulux Australia

The energy cube is a portable power bank that is light and compact. Currently, there're 2 billion smartphone users worldwide, which means Dulux customer's potentially own a smartphone that requires a charging device. The portable power bank is something that prospects and customers will not throw away, or kept hidden in a drawer.
 Energy Cube Promotion by Dulux Australia

When offering power banks as gift to your clients, you can customize the color of the power banks as seen from image above. You can pantone match them with your company's color, or produced them in multiple colors to attract customers. Branding can be done by laser printing or engraving company logo on the power bank. Any messages that you want to send can be printed on the surface area of the power bank. This allows a call for action such as visiting your website or calling the hotline number when they require your service. Basically, customization can be done for the color, shape and design of the power bank.

 Energy Cube Promotion by Dulux Australia
In addition, you can package the power bank in paper box packaging or a plastic case. The case can also be branded  with your logo and company name. Packaging can make your gift looked visually attractive and work as a protective storage for the gadget as well. 

Shoe Shine Kit by Dolce & Gabbanna

Dolce & Gabbanna, also known as D&G is offering a shoeshine kit for free! This offer is only valid for online purchases of US$ 69 on men's fragrances. The shoeshine kit comes with a case, buff cloth, shoehorn, polish tin and 2 brushes.


Shoe Shine Kit by Dolce & Gabbanna


Why use shoeshine kit as marketing gift?

D&G's is obviously targeting men in this promotional campaign. This complete shoeshine kit can help them in cross selling  their men's fashion wear. Their customers will be encouraged to use them frequently on a daily basis when it is given for free.

If your product is gender specific targeting to men , or have the same target market as D&G, you can consider offering a shoeshine kit as marketing gift in your campaign. The shoeshine kit has multiple items in it that allows various opportunity for branding. Your company name and logo can be printed, engraved or embossed on the large  flat surface area of the case , buff cloth and wooden brushes. You can even choose the materials such as PU leather, satin or PVC  for the carry case depending on your budget. Since the shoeshine kit consist of multiple items, you can add your logo on every items that comes with the kit. This increases brand visibility as  user will see your logo multiple times throughout the whole shoe shining process.


Portable Power Bank Giveaway

The HKTDC, which stands for the Hong Kong Trade Development Council, is in preparation for the largest ever 'Entrepreneur Day'. During which they will be providing entrepreneurial insight, along with an array of business start-up opportunities and support services, to entrepreneurs.


For this record breaking day, the HKTDC is offering a free gift as part of a sign-up giveaway. A total of 500 branded power banks will be given away on a first come, first serve basis - to those who sign up first.

As you can see below, the power bank is branded HKTDC related information, including the logo, the website link and the event.


This gift will have numerous benefits for the organizers of the day, and HKTDC in general, for a number of reasons.

Firstly, power banks are the type of product that will be regularly used in public, in order to charge your phone. This makes it a great opportunity to take advantage of the large, flat branding area in order to increase brand awareness of the HKTDC and the Entrepreneur day. As it may be exposed to Entrepreneurs or business owners who had never heard of such a day, and as such it will increase the amount of visitors for the following year. This increased exposure will also help to drive traffic to their website.

Power banks also have a high perceived value, so all members that are gifted one will be appreciative - this makes them more likely to return the following year, or to recommend the HKTDC to others.

Not only does the branding area of power banks make it a fantastic opportunity, but also the fact that they can be customized to match your company theme, including the color - which can be pantone matched, the size or even the whole design can be customized.



Starbucks China Leather Sling and Tote Bag

Starbucks China is promoting their new food menu during the Dumpling festival.  They are giving away free sling bags and shopping totes with purchase of their "Dragon Dumplings".

Starbucks China Leather Sling and Tote Bag
Free gifts with purchase such as bags are great items to include in your promotional campaign. Starbucks China is offering two different bags with PU leather material to their target audience. Since it is a new food menu, the company wants to create brand awareness and increase sales for their seasonal "Dragon Dumpling". Starbucks China offered 2 designs and one of them is the sling  cross-body bags which is trending for 2015's Spring/Summer season. The designs are inclined to the taste of well-defined target audience. The material of the bag will give a high-end impression and of good quality to customers. They will be happy to receive the gift when making a purchase. This additional incentive offered will motivate people in trying their new delicacies which  increases product sales.

You can brand the leather sling and tote bag with your company logo and messages. The large surface area can be customized according to your branding requirements. Wordings and images can be stitched, engraved or printed on the bag material. You can even customize the color just like Starbucks in matching company theme to product.

Chocolate Magnets by Isetan Malaysia

Isetan Kuala Lumpur, a premium retail store had a gift with purchase promotion for their anniversary event. Shoppers who purchased the exclusive gift set of RM200 & above will receive a complimentary chocolate magnets.

Chocolate Magnets Gift by Isetan Malaysia

You can customize magnets into novelty gifts in different shapes and sizes by choosing suitable materials. Glass, stainless steels, resins are some of the materials used in designing different types of magnets. From the image above, chocolate magnets are unique and fun for Isetan shoppers as it is targeted to the female gender. When you customize the designs according to your target audience,  they can relate the gift to your product. It will subtly influence them to make a purchase and participate in the promotion, which increase short-term sales.

In addition to customizing designs, you choose packaging and brand the magnets with your logo. When customers use your gifts in their homes or offices, your logo will be seen by many people. With that, brand visibility increase along with brand awareness..

Pringles Party Speaker as Gift with Purchase!

Pringles is having a GWP promotion for the summer season. They are giving away free party speakers with purchase of their chips.

Pringles Party Speaker as Gift with Purchase!
The Pringles portable speaker is a fun and funky gift that matches their party theme. The customized speaker  looks like a cap and fits on the can perfectly. Customer will be attracted to purchase another can of Pringles as the gift seems valuable and more expensive than the product itself.

How to promote your product with a portable party speaker?

The plastic material can be pantone match with various color as seen from image above.You can choose colors that matches your product or company theme. When you match the colors, customer will associate your company to the gift. This allows them to recall your brand and product easily when planning to make a purchase.

In addition to colors, you can brand the portable party speaker by printing the company logo. Your slogan or messages can be printed on the visible area of the speaker.When customers are using it with your product, your logo and  messages can be seen easily by many. This helps in spreading brand awareness to a larger scale of target audience as exposure of brand increases.

Custom Rose Print Clutch by Peter Thomas Roth


Peter Thomas Roth, a leading clinical skin care company is offering their signature rose clutch for free. The promotion is valid with any purchase of  US 75 dollars.

Custom Rose Print Clutch by Peter Thomas Roth
Why use custom print clutch as marketing gift?

The custom print clutch can be personalized in any designs you desire. From Peter Thomas Roth's example, they are inspired by their Rose skin care selection and developed a signature design  This is an excellent approach as theme of marketing gifts is tied to product/brand image.Customers or potential customers can relate gift to product, which makes your brand more memorable. You can package the custom print clutch to make it appear high-end or similar to luxury designers' brand. Then, customers will be impressed with the clutch you are offering and make them feel valued by your company.

In addition to design flexibility, you can brand the custom print clutch with your company logo and images. The logo can be printed, embossed or sewn on the large flat surface area of the clutch. Brand visibility increases when your logo can be seen easily.Also, awareness can be spread further and wider when customers carry the clutch outdoors. This benefits your promotional campaign tremendously as more people will be aware of your brand.

Custom Nursing Pillows as Gift


Looking for gifts for new parents? A US company selling maternity and baby products, NursingPillow, is offering a free custom pillow as gift with purchase. Shoppers who purchase online will get the free printed pillow by using an online promo code.

Custom Nursing Pillows as Gift

How to brand and customize nursing pillow as marketing gift?

Firstly, you can choose material  type such as  blended-cotton or woven fabrics in producing the nursing pillow. Different materials have different cost and different manufacturing process. You can select standard or high quality materials based on your budget. For example, Egyptian cotton is used in making high quality products and has a higher price compared to regular cotton.

Custom Nursing Pillows as Gift
To make the nursing pillow looking more attractive, you can customized design of the pillow with various colors and prints. Customers will be attracted by the variety you are offering and may make multiple purchase to get different designs. This will attract the attention of prospective shoppers as well, when looking at the promotion.

Also, you can customize the gift with your company name and logo. Branding can be done on the large surface area of the nursing pillow. You can have logo stitched or printed on the fabric, or create additional labels to be attached on the nursing pillow. This improves brand visibility of your product and spreads brand awareness when logo is constantly exposed. By offering a custom nursing pillow in your GWP or PWP campaign, shoppers will find your promotion as  valuable, and will purchase from you instead of your competitors.




Promotional Lunch Boxes with Fun Tooth Picks

An online shopping store, allthingsforsale.com had GWP promotion by offering free food containers. They offered sauce containers with purchase of 45 US dollars and a bento box set with cutlery and fun food picks-with purchase of 86 US dollars.

Promotional Lunch Boxes with Fun Tooth Picks

Lunch boxes are ideal for promotional and marketing gifts because you can customized them in many fun designs. They are useful and convenient in storing food items,can be used in a daily manner.With the lunch box, you can pantone match various colors on the plastic to offer more choices to your customers. You can match your company color so that customer can easily associate product with your company image. Furthermore, the large and flat surface area of lunch boxes can be customized for branding opportunity.

You can print your company logo on the plastic material so that brand visibility increase. When users are using the branded lunch box, more people will be exposed to the logo and the message you are sending. This acts as a low cost advertising tool for your product and company.You can add other accessories such as cutlery set to make it as bundle. Customers will find the deal valuable and motivated to make higher purchase.

Mini Wireless Heart Speaker

Victoria's Secret  extended clothing brand, PINK had a gift with purchase promotion . They are offering  free mini wireless speaker in heart shape with their brand purchase.

Mini Wireless Heart Speaker

How to appeal to customers and encourage impulse purchase?

You can emboss your logo or brand name on the wireless speaker as seen from image above. Customers who are brand conscious will be happy to receive the gift. Since it is mini sized, customers can carry the speaker with them and use it outdoors. The heart shape wireless speaker acts as an advertising tool in spreading brand awareness as brand visibility increases.  

In addition, you can customize the speaker shape so that gift will stand out among other promotions. Customers will perceive the gift as a valuable deal  and company can retain their loyalty. Design of the mini wireless speaker will attract attention of prospective customers as well. Lastly, colors of the plastic material can be pantone match according to your requirements. You can choose colors that resonate with your company image so that brand name be easily recalled. 


Tony Roma's Foldable Umbrella Promotion

Tony Roma Malaysia is offering a free foldable umbrella for Mother's Day celebration. The promotion is valid only on Mother's day with a minimum spending of RM150 in a single receipt. The Tony Roma's branded umbrella is redeemable nationwide.


Tony Roma's Foldable Umbrella Promotion

How to brand and promote with foldable umbrella?

This gift is simple and practical to customers as the foldable umbrella is convenient to use. Umbrellas are always popular to keep oneself dry from the rain and protected from harmful UV rays. The foldable umbrella comes in handy as it requires a smaller storage space compared to regular umbrellas.

You can brand the foldable umbrella with personalized designs such as color and print pattern. To make the appearance of the gift coherent with your company theme, you can pantone match colors on the umbrella as seen from image above. Company logo, name and slogan can be printed on the material according to your specifications. Branded umbrellas, like the foldable ones are an inexpensive method in advertising your brand. Since it is used outdoors, brand visibility will increase where your logo and company name be seen multiple times by many different people. This contributes to in spreading brand awareness and making it memorable.

K-mart China Promotional Plush Characters.


K-mart China is running a purchase with purchase (PWP) promotion for its valuable customers. The promotion offers a cartoon plush toy for 20 Chinese Yuan with any in-store purchase.

 K-mart China Promotional Plush Characters.

The plush toy is a protagonist character named  张小盒 "Zhang Xiahe" based on a cartoon series in China.
A study on consumers general perception towards plush toy states that plush toys are generally associated with children with rare adult involvement. However, a paradigm shift in living standards and consumer awareness has changed the age group of plush toys buyers. According to market analysis on plush toys market, adults are purchasing plush in an increasing proportion. They look for branded and high quality  plush  that can be used as decorative and as collectors item. Since perception and age group of plush toys have changed, you can incorporate promotional plush in your marketing campaign.

 K-mart China Promotional Plush Characters.

Benefits of promotional plush for  marketing & advertising campaign:

Firstly, you can maximize exposure of your brand  with the promotional plush. How to maximize brand exposure? You need to repeatedly expose your brand  and message by customizing  company logo on the plush. This increases brand visibility and brand awareness. Besides, you can cover the cost of the plush since it is part of the PWP campaign.

Secondly, you can boost sales through PWP as the promotion targets a wide range of age group. You can retain loyal customers as the promotional plush sends a message and reminder to customers about your company. They will associate your brand and company image positively, thus, leading to repeated purchase.

A marketing plan using plush toys can be effective as the characters are perceived positively through media. With the promotional plush toys, you are delivering the cartoon character  as a "live" exposure to customers, which in turns increases attachment to the character and plush toy.

Swarovski Starbucks Tumbler

Dealmoon.com is giving away free Starbucks Tumbler to it's online newsletter subscribers. There will only be one winner as Dealmoon.com  will pick one email randomly from their  list. The Starbucks tumbler is not any ordinary tumbler, but an encrusted one with crystals from Swarovski. The company picks a winner every month and offers different free gifts monthly to entice new subscribers in signing up.

Swarovski Starbucks Tumbler 

Why is the Swarovski Starbucks Tumbler an attractive gift to Dealmoon's subscibers?
The tumbler is made from gold stainless steel encrusted with sparkling Swarovski crystal. The gift comes with a dark wooden box with Starbucks logo engraved on the sliding lid. This gift is attractive because it is retailing at US$100 at Starbucks online stores. Readers who have not subscribed to their newsletter will be motivated to do so, as they is no need to purchase anything from their website. This will drive traffic to Dealmoon.com,  which in turn increases sales for them. You can use a similar strategy by offering customized tumbler to your customers!

Swarovski Starbucks Tumbler 

How does a customized tumbler benefit your marketing campaign?
Firstly, customers will pay attention to your promotion, as you are offering a unique and premium gift item! Offering a gift in a GWP campaign or PWP campaign is a method of communication to your customers. The gift calls for attention and communicates value of your brand. In addition, you can take the opportunity in personalizing brand name by engraving or printing company logo on the large surface area of the tumbler. It is an essential daily item where your customers will carry the tumbler with them.This increases brand visibility and spreads brand awareness. The personalized logo on the tumbler acts as a low cost advertising tool for your campaign.



Unique Kids Luggage as Marketing Gift

It is very common to offer totes and bags as gift with purchase (GWP) in your marketing campaign. One can consider  a customized car luggage,  as a marketing gift for your customers .This unique and eye catching car luggage spotted at the 117th Canton Fair makes a great and memorable gift.

Unique Kids Luggage as Marketing Gift
The luggage exterior is made to resemble a real car. It is not a regular box shaped luggage with car designs printed on it. This unique design will captivate younger audiences - who eventually  influence their parent's decision to participate in your promotional campaign. Customers perceive this GWP as a valuable deal because it is not common in the market, also, justifying their money spent in purchasing your product. With that, customers will associate your brand positively and more likely to make repeated purchase.


Unique Kids Luggage as Marketing Gift
In addition, you can take the opportunity to brand your company's logo and slogan on the large surface area of the luggage. You can choose multiple colors to be pantone matched on the luggage as well. Size of logo, luggage designs and  material type can be personalized as requested. When you customize the designs, brand awareness can be spread as the luggage acts as an advertising tool..

Unique Kids Luggage as Marketing Gift

This unique kids luggage can be a collectors item when you offer it in various designs and color. Your customer will be influenced to make multiple purchase to collect all colors and designs. This strategy to increase sales is similar to McDonald's seasonal promotion, by offering Hello Kitty plush toy collections to it's customers. The collection created viral sensation among collectors who lined up for days and purchasing the plush at higher prices. You can emulate similar results such as McDonald's campaign in different industry with different target market.

Unique Kids Luggage as Marketing Gift


Shoe Shaped Bag as Marketing Gift Idea


This shoe shaped bag is a fun and  non-traditional item you can use as a marketing gift. It appeals to different age groups and target market who likes unique items. Your customers can use the bag to store any items they like and carry it as a fashion statement.

Shoe Shaped Bag as  Marketing Gift Idea

The shoe shaped bag can be personalized with different designs and colors. Since ink can be easily printed on canvas, you do not have to worry about color selection! You can choose different colors to pantone match with your marketing campaign and company theme. As for branding purposes, the shoe shaped bag has several areas to print your company logo, slogan or mascot image.You can print on the canvas and the outer sole of the shoe shaped bag.  Studies shown that messages are more effective when repeated frequently. When customers see your brand name multiple times, it will influence their purchasing decision of your brand.

Shoe Shaped Bag as  Marketing Gift Idea
This marketing gift works as an alternative business card to customers and potential customers. With that, people will easily remember your company, brand name and product. It is a practical and effective way to promote your brand.
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