Neoprene Wetsuit Mat as Marketing Gift

SurfStitch an online clothing store is giving away neoprene wetsuit mat for free. The promotion is valid only when shoppers enter the promo code during checkout.

 Neoprene Wetsuit Mat as Marketing Gift

Why use neoprene wetsuit mat as marketing gift?

In this case study, the neoprene wetsuit mat is suitable for SurfStitch as they are selling surf related fashion and products. The neoprene wetsuit mat will be useful to their target market as it can be used outdoors on the beach. The mat ensure one's foot is clean and less slippery while changing out of a wet clothing.

If your target market is similar to SurfStitch, or you are organizing an event specific campaign, you can consider customizing the wetsuit as marketing gift.

How to customize the neoprene wetsuit?

Firstly, you can choose different colors to customize the material. Company colors can be pantone match to achieve consistent  branding among marketing premiums. In addition, you can increase brand visibility and awareness by printing company logo on the neoprene mat. Just choose a suitable placement and logo size that will expose your brand name. When brand message is constantly repeated, customers will easily recall your company when in need to make future purchase. This will help you retain and build a loyal customer base.

Haig Club Exclusive Promotional Hip Flask

Haig Club in-flight promotion for Qantas airline is offering a hip flask for free. The gift is exclusive with purchase of two bottles of whisky.

Haig Club Exclusive Promotional Hip Flask

What is a hip flask?

A hip flask is used to store spirits such as whisky, vodka and rum. They are mostly used to store and beverage still drinkable when carried outdoors. Customers of Haig Club whisky can transfer a certain amount from the main bottle to the hip flask.

Why use hip flask as marketing gift?

Hip flask  is a suitable promotional gift as it's a complementary product of the whisky. As mentioned earlier, customers can transfer the alcohol into the flask, and brought outdoors. The hip flask can be customize to meet your branding and campaign needs.

Firstly, you  can choose durable materials such as stainless steel that can have different surface finished on the flask. For example; rose gold , silver or rustic copper finished.. Besides, you can laser engraved your company logo, name or message on the wide large surface area of the flask. With that, brand visibility increases as logo can be seen by many. This greatly improves brand exposure which eventually heightens brand awareness.

Besides engraving on the hip flask, print other designs as well. Customization of the hip flask will definitely make you stand out from competitors and give the item an identity.When you customize the flask with your unique designs, customers or prospective customers will recall your brand easily.

Last but not least, the hip flask is seen as a high-end item which provides a subtle incentive for impulse purchase. This incentive marketing gift will promote your brand and increase sales profit.

Promotional Thumb Socks for Safety Campaign is a global organization for youths to make a difference in society. Their recent campaign, Thumb Wars is to prevent the habit of texting while driving. They are encouraging the public and youths to order 2 pair of thumb socks which are given for free. Youths or students who ordered the thumb socks will stand a chance to win US$10,000 scholarship.

Promotional Thumb Socks for Safety Campaign

Why use Thumb Socks as marketing gift or promotional items?

It's a quirky item which is trendy and easily slipped on. The thumb socks can be customize to spread your promotional messages as seen from the campaign above. This campaign utilizes the thumb socks as a tool to spread "stop texting while driving" messages- where youths take pictures of themselves and spread it through social media. You can do the same with your own customized thumb socks.

By customizing the thumb socks, it will provide an identity linked to your campaign  such as pantone matching company color for consistent branding. Your thumb socks will definitely stand out if you choose to customize designs and color. 

Canvas Watch Strap as Bonus Gift- Daniel Wellington

Daniel Wellington in-flight shopping offers a canvas watch strap for free. The promotion is valid only when customers purchase the classic rose gold watch.

Canvas Watch Strap as Bonus Gift- Daniel Wellington

Why offer a customized watch strap as bonus gift?

The  watch strap allows customers to wear the watch from a classy design the a sporty casual look. They will perceive the deal as valuable as it feels like wearing 2 different watches. The straps are convenient to change and wear which are suitable for any occasions.

How to customize watch strap as gift?

Materials: Depending on your budget, you can opt for materials such as genuine leather, PU leather, canvas or rubber. The quality of strap will determine the durability and perceived value to customers.

Colors: You can choose various colors for the watch strap. Company colors can be pantone matched if desired. Pantone matching allows color consistency so that company color is easily identified such as McDonald's red and Starbuck's green.

Design: You can pretty much choose any design as seen from image above. A customized design will make your gift stand out compared to competitors.

Exclusive Marketing Gift by Harman Kardon

Harman Kardon is giving away a leather case, micro USB cable and leather strap for Qantas in-flight shopping. Customers will obtain them for free with purchase of Harman Kardon's bluetooth speaker

Exclusive Marketing Gift by Harman Kardo

Why bundle marketing gifts for your campaign?

The multiple items as gift with purchase (GWP) will increase perceived value of the promotion. Customers or prospective customers will find the deal worthwhile as they will be receiving more than one gift for free. The bundled goods are definitely an incentive to make a purchase and open paths in discovering actual product and brand. 

The leather case, USB cable and leather strap are complementary goods which can be used with the speaker. Customers will feel appreciated as company offers such gifts to them, where they do not have to purchase additional accessories. This strategy will lead to positive association between goods and brand. Thus, increasing customer  base and strengthens customer loyalty which leads to long term sales.

How to customize leather case, micro USB cable and leather strap?

There are various ways to personalize marketing gifts offered to your customers. Depending on your budget, you can decide on cheaper materials such as plastic, canvas, satin, silicon, PU or genuine leather for the case. Different materials will portray your gift differently. For example, leather gives  the high-end luxury vibe whereas plastic seems low-end and easily broken.

Besides material, you can choose different colors or pantone match selected colors. The pantone color matching are usually used for branding consistency so that all merchandise have same color. Then customers,employees and the public can recognize the color easily. We can look at McDonald's and Starbucks worldwide  where their business uses the same pantone color so they are recognizable as the same company/brand. 

JBL Headphones Bonus Inflight Gift

Qantas international inflight shopping has various items for sale. One of the promotions shown in thier magazine is a free travel pouch with the purchase of JBL's headphones.

JBL Headphones Bonus Inflight Gift

Why offer travel pouch as free gift for headphones?

The travel pouch is a complementary product of the headphone as it acts as a storage case. The pouch can keep the headphones in good condition and a convenient for travelers to pack and carry around. Customers will appreciate the gift as they do not have to splurge extra for a travel pouch or have their headphones tangled up when kept in their bags or pockets. The free travel pouch provides an incentive to purchase and the perceived value  of  JBL's  headphone is higher. The motivation and desire to purchase will increase short term sales and your brand associated in a positive light.

By offering a travel pouch, you can brand the gift with your company name and logo. There are various options to customize branding such as:
  • design: targeted to gender-specific or age-specific market such as children. You can print images that suit your campaign.
  • size: small, medium or large size that fits your product
  • color: pantone match to company color  for branding consistency, or general unisex color
  • material: cotton, satin, nylon or other materials that fit your budget.
Last but not least, the gift will shed a favorable light and grab potential customers' attention in learning about your promotion.

Innisfree Eco-Friendly Handkerchief Gift

Innisfree's recent promotional campaign offers a  free eco-friendly handkerchief as a gift to clients. Their promotional gifts usually aligns with their company image of pursuing eco-friendliness and preserving the nature. Their consistency in eco-friendly branding has gain a huge following and loyalty from fans of their product.

Innisfree Eco-Friendly Handkerchief Gift

If you are planning for a promotional campaign using eco-friendly handkerchief, you can choose different colors to customize designs. Company colors can be pantone matched for branding consistency. Besides, brand name and logo and can be printed on the handkerchief. The visibility of your messages will increase exposure and brand awareness. When brand awareness increase, customers will recall your brand easily and make future purchase from you.

Innisfree Eco-Friendly Handkerchief Gift
To help customer see a value in the eco-friendly hankerchief, you can educate your customers on how to use the marketing gift. For example; the gift can be used as a head scarf, decoration on the handbag/bike or as a sarong bag wrapping.

Innisfree Eco-Friendly Handkerchief Gift

With this gift, customers will remember your company and strengthens the image/messages you are trying to send with your. A positive company image will retain and attract a larger customer base, which increases potential long term sales.

Derbyshire Life Magazine Father's Day Gift

Derbyshire Life magazine is offering a free thermal mug for Father's Day promotion. Subscriber who purchased their magazines via direct debit will receive the free item.

Derbyshire Life Magazine Father's Day Gift

What are the benefits of marketing gifts to customers?

The marketing gift will be an incentive for your customers to pay attention to your service or product. It will make them think twice if the gift is valuable for them to make a purchase.You can offer a marketing gift and customize it by branding with your logo. The thermal mug seen from the image above have various method of customization. Logo, images, brand name or any other messages can be printed on the outer surface area. It can even be embossed  as another option.

Besides, different colors can be chosen to suit your marketing theme or company color. You can provide a pantone code number so that color can be matched for branding consistency. Colors do play an important role so that customers can associate marketing gift to your company. Thus, allowing them to think of your company when they need to make a purchase.

The thermal mug as marketing gift will bring benefits such as increase in short term sales and increase in brand awareness. Since thermal mug is a functional item, it will be used frequently and not thrown away by your customers.

Amore Pacific Exclusive Beauty Offers!

Amore Pacific, a skin care company is offering 2 exclusive goods for their  gift with purchase promotion. Client who purchase US$300 of products will receive an exclusive Summer tote filled with samples, and a luxe beach mat with purchase of US$500.

Amore Pacific Exclusive Beauty Offers!
Since it is Summer, Amore Pacific customized the tote design so it looks ready to be brought to the beach! The bamboo weaved tote and luxe beach mat fits their theme of using natural ingredients (bamboo, red ginseng, etc.) in their products as well. This promotional gift stands out among competitors who offers canvas printed totes, silk or hard cased beauty pouches.  The difference in material will attract potential customers to be aware of their brand.
Amore Pacific Exclusive Beauty Offers!

How to customize promotional items for your campaign?

If you are planning to offer totes and beach mats, you can customize design of items  such as - color, material, shape and size. Company logo, brand name and messages can be printed on the promo items you are offering. This increase brand awareness when logo can be seen by many. Besides, company color can be pantone match to ensure consistency in branding. Customization will allow you to stand out from your competitors and create an incentive to purchase your product.

Free Ring Sizer by Blue Nile

Blue Nile, an online retailer selling certified diamonds and fine jewelry is giving away free ring sizers. Online visitors can request for the free ring sizer by submitting their contact information. The company will mail the gift to prospective client's doorstep for free, or they can pay US$15 for overnight  delivery services.

This free marketing gift will benefit both clients and company. Given Blue Nile's  virtual business model , it is important to get the correct ring size for such an expensive and meaningful purchase. When their client ordered the diamond ring in the correct size, they will be satisfied and overall happy with purchase from Blue Nile. Otherwise, they have to make returns via mail for a new ring or multiple changes in getting the correct fit. The company will face risk in negative review when clients are not satisfied with the service and head to competitors with retail stores. Therefore, the free ring sizer is actually an investment in prospecting clients and assuring client's satisfaction. Blue Nile can gain the trust and loyalty of clients by providing a simple solution, which is the free ring sizer.

If you have a similar business model as Blue Nile, you can offer the free ring sizer to gain more clients.Since material is plastic, you can choose different colors to pantone match to company color. Branding can be done by embossing or printing logo on the flat large surface area. The visibility of your brand will increase brand awareness and exposure.

Innovative Silicon Tea Infuser as Marketing GIft

Looking for innovative  gifts for your client? You can customize unique silicon tea infuser using creative designs. Images below shows different designs you can use for the silicon tea infuser.

Innovative Silicon Tea Infuser as Marketing Gift
In this example, we have a scuba diver shaped infuser. It has a fun element as user can pretend that the scuba diver is diving into the glass of hot tea. The innovative silicon tea infuser will capture peoples attention as it is not your usual tea infuser.

Innovative Silicon Tea Infuser as Marketing Gift

Why customize silicon tea infuser?

When you customize the tea infuser, you have a competitive advantage as your gift is much more appealing than your competitors. Customers or potential customers who saw the creatively customized gift will be attracted to your brand and incentivized them to purchase from you. This leads to increase in sales and growth in profit. When your marketing gift is attractive and functional, you can expect your customers to use the silicon tea infuser frequently.

Innovative Silicon Tea Infuser as Marketing Gift

How can you customize the silicon tea infuser?

Firsty, you can choose the size and shape of the tea infuser. Since material is silicon, a mould can be set up to form the shape of your design. Multiple innovative shapes can be created using the silicon mould. Also, you can choose many different colors, or even pantone match company color on the silicon tea infuser. Offering multiple colors to customers might attract them to purchase more in attempt to collect all colors. You can even print on the silicon material such as brand name and logo to increase brand exposure! Logo can be placed on a highly visible area depending on  your customized design. Since visibility and exposure increase, brand awareness will be spread to a larger target audience for people to recognize your brand.

Innovative Silicon Tea Infuser as Marketing Gift

Harley-Davidson Branded Stickers Promotion

Harley-Davidson is offering free custom labels to their online subscribers daily. Once someone fill in their details on the web form, they will received a customized #RollYourOwn label for free.

Why customize labels as marketing gifts?

Customization allows you the freedom in presenting your brand the way you want it to be. It also gives you the opportunity to stand out from your competitors with unique and creative designs. Harley- Davidson offers different label designs monthly to their subscribers. This engages people to visit their website and utilizes social media tools with hashtags.The company obtained customer's information for free using this strategy. When online visitors fill in their details, Harley Davidson can compile their customers' demographic  profile and analyze them for future marketing campaigns. 

Customizing branded labels are not that complicated. You can choose the size and  cutout shape for the label.. Also, you can pantone match your corporate color or offer label in multiple colors according to your design. Other customization includes the type of surface material such as shimmery, glossy or matte finished.

Hello Kitty GWP by McDonalds China

McDonald's China is having a Hello Kitty GWP promotion  for their customers during the summer. You will get a set of 5 Hello Kitty figurine when you spend RMB125 in a single receipt. Customer will get an additional brief case when they spend RMB138 in a single receipt.

Hello Kitty GWP by McDonalds China
You can use license/trademarked characters or collaborate designs to produce for your campaign. Licensed character such as Hello Kitty are very popular worldwide and proven strong performers for sales growth. You can ride on their popularity in creating a hype for your campaign and spreading your brand to target market. Other licensed character from movies can be used as well for campaign collaboration. You can read more case studies on companies using licensed characters here.

Benefits of using licensed characters in your promotion:

  • Increase sales growth for short-term and long-term goals
  • Extending current brand to new product areas and to more customers
  • Can develop personalized concept and prototype using licensed characters
  • Gain marketing power from existing brand and characters

How to brand and promote using licensed characters such as Hello Kitty?

When brand exposure increase, customers and prospective customers will be familiar with your brand- upon seeing the logo, color, name and messages repeatedly. Promoting licensed characters as collectibles will be beneficial as customers will not throw them away. The collectible items will be kept for a long time and you can keep making comebacks with licensed character. This ensures anticipation for more from your company. Customers will remember the campaigns you had with licensed character thus building loyalty and retaining customers.

Branded Super Power Kit Giveaway by Kandoo Kids

Kandoo is a Canadian company specializing in kids friendly products such as diapers, disposable wipes and other kids supplies. They are giving away 100 super power kits every month to their online subscribers

Branded Super Power Kit Giveaway by Kandoo Kids
The super power kit includes a Kandoo branded nylon cape, branded tape, stickers and pin badges. The
 free giveaway encourages online users to sign up every month. This strategy incentivized their target market to think of them monthly and participate in their promotional activities.

Are you planning for a marketing campaign  or looking to increase online presence? 

If your target audience is similar to Kandoo Kids, you can personalize your own super power kit to be given away. Many items can be included such as branded towels, information packets, notebooks, pens and much more. You can select relevant items that matches your marketing/promotional campaign.

With customization of  items, you can freely brand and design the merchandise so that company logo can be seen by many. Brand awareness increases when image or messages are highly exposed to others. Other customization include color matching, design prints and size of the super power kit.

BVLGARI Fragrance Promotion- Free Charger as GWP

BVLGARI  is a well-known Italian jeweler selling luxury fine goods such as diamonds and watches. The brand extended their portfolio to fragrances and offers a free pocket charger to customers who purchase their product.

BVLGARI Fragrance Promotion- Free Charger as GWP

Why portable chargers are popular for marketing gifts?

Portable chargers are functional items that are essential to our daily life. Almost every person will own a smart phone that  requires the convenience of charging outdoor. The chargers are light, functional and extremely useful for urgent situations. Your customers will appreciate the gift as it retails for approximately US$ 20 to US$80 on retail market. Since portable chargers are fairly expensive, it is a marketing gift that can't be thrown away easily.

BVLGARI Fragrance Promotion- Free Charger as GWP

How do you make the portable charger attractive?

You can easily do that by customizing your own designs as seen from image above. Bvlgari customized the charger's color similar to their product and you can change the color and design for your own campaign. This allows a memory association of product and brand as the colors will pair both items through color coding. In addition, you can brand your company logo or name on the visible surface area of the charger. Brand awareness will increase when logo is visible and highly exposed to others. The repeated image or messages will develop a loyal customer base as they will recall your brand easily.
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