Coca Cola Case Study: Learn how to Promote like a Pro

Coca Cola’s new on premise promotional campaign has an example of a perfect marketing gift. With every promotional 2L bottle of Coke or Sprite customer can get Coca Cola branded disposable cups for free. This gift with purchase is perfect for picnics or house parties and is a great giveaway. This promotional campaign is meant for South Chinese market and aims to raise the sales of Coca Cola soft drinks in the given market.


Gift with purchase is excellent add-on to any promotional campaign. The use of free branded giveaway merchandise leads to a higher logo exposure, therefore rising brand awareness and brand recall. Additionally, it makes the products more noticeable to the customers, which is beneficial when it comes to improving the sales. Therefore gift with purchase is an efficient tool to reach the goals of the marketing campaign.

Curious which promotional product can help your marketing idea as a marketing gift? Have a look at our blog or contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.


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