Gift with Purchase by BelVita: Branded Mug


Marketing in China, as usual, stays ahead of the game. This week the famous brand of breakfast biscuits BelVita offers a free gift with purchase of a large pack of cookies of any taste - a big branded mug. The promotion campaign is implemented in Walmart chain of hypermarkets around the country.  

BelVita is a brand of breakfast biscuit sold by Mondelēz International, a U.S. company created from the global snacking and food brands.  It is a range of healthy biscuit, made with five wholegrains, low GI, rich in cereals and a source of fibre.

Mondelēz International announced the launch of BelVita breakfast biscuits in China just recently, on October 15, following its successful rollout in more than 50 markets around the world. Mondelēz International is already the No. 1 biscuit maker in China with beloved brands such as Oreo, Chips Ahoy! and TUC. Leveraging consumer snacking trends around health and nutrition, the company ihas brought the very first breakfast biscuits to China. 

Gift with Purchase by BelVita: Branded Mug
This free-gift marketing campaign is obviously oriented to attracting new consumers and spreading the brand awareness through the totally new market. BelVita is taking good advantage of the promotional gift with purchase effect to operate the marketing awards. The free mug provided can attract more customers to purchase the biscuits,  as everyone would like to benefit from the acquisition. The sales volume and brand awareness will definitely be increased by this marketing strategy by offering something back to customers.

The benefit of implementing gifts with purchase is that it makes your company more potent in the marketplace, effectively bringing brand awareness through clever branding. Used as a gift with purchase, your consumers will use a product like this on a regular basis. 

Curious which promotional product can help your marketing idea as a marketing gift? Have a look at our blog or contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.

Cross Country Magazine Free Gift for Subscribe - Free Wallet + €10 Voucher

Cross Country Magazine - the international free flying magazine dedicated to paragliding, paramotoring and hang gliding  - is currently making a very tempting Christmas offer: to everyone who will subscribe to the magazine before 18 December 2015, they will send a free Cross Country branded wallet with a €10 gift voucher inside, which new subscribers will be able to spend on anything they want at their special XCShop. The offer is open to all new digital and print subscribers.

Cross Country Magazine Free Gift for Subscribe - Free Wallet + €10 Voucher

Subscribers also automatically get a free copy of the annual Cross Country Travel Guide, are entered into the annual Subscribers’ Draw to win a paraglider of their choice and receive 10 issues of the magazine throughout 2016.

Cross Country is a reader-supported international publication and is available through subscription only. It was established in 1988 by Sherry Thevenot, an artist who wanted to reflect the spirit of free flight through magazines. Cross Country also serves pilots worldwide through xcshop.com, supplying books, DVDs and other products.

Utilizing effective marketing gifts like free wallets will bring undoubted benefits to firms:

  • Firstly, this campaign helps attract new potential readers who before may not have known about the magazine, or who for some reasons have been delaying the subscription.
  • Secondly, it leads to higher brand exposure, therefore, improves brand awareness. Especially with such marketing gift as the wallet, as this type of product will be regularly used, making lots of people pay attention to the brand printed on it, and resulting in increased number of potential subscribers. 

Curious which promotional product can help your marketing idea as a marketing gift? Have a look at our blog or contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.

SharpChef Free Gift with Purchase - 3-Stage Knife Sharpener

SharpChef, a maker of kitchen tools, announced offering a free gift with the purchase of its popular SharpChef 3-Stage Knife Sharpener.  
Buyers of the SharpChef KS will receive a 7.5″ Kitchen knife, complete with blade guard. The SharpChef KS is designed to enable cooks to quickly sharpen steel and ceramic knives.  The SharpChef KS has been proven to create a razor-sharp edge on virtually any kind of kitchen knife with just five strokes. The SharpChef KS sharpener is made from premium cutting materials, designed for reliably safe use. 
“We thought we would reward our customers with a brand new addition to their kitchen, which they will be able to keep super sharp,” said CEO of SharpChef. “It’s our way of saying thank you for your business.”

Benefits of free gift with purchase to your company:

1. Customer retention - when you show an effort to connect with your consumers, it will certainly increase their desire to return to use your products. As a result this will create a large loyal customer base to gain profit from. 
2. Brand activation - this benefit is the most obvious for good reason, it makes your company more prominent in the marketplace, effectively bringing brand awareness. 
3. Positive word-of-mouth - an effective and relevant gift with purchase will not only increase satisfaction for the customer but if happy with the gift the customer will inform others of the free gifts. As a result positive-word of mouth will occur and effectively customers will market the product for you and will attract more and more customers to the product. 
Interested in learning more? Contact us at marketing gifts blog. Here you can find multiple examples for many industries, focused on promotional gifts.

Pringles China Playing Cards On-Pack Promotion

Pringles in China is currently offering an on-pack promotion with the purchase of 2 packs of chips - the full set of playing cards.


The cards are branded with different variations of a famous Pringles' winsome man with moustaches. And this is not just a simple set, but a very special 3-in-1 proposal.

First of all, you can use it as a regular set for playing Snap, Lier, or Poker, by using Aces, Kings, Queens and others. Secondly, you can play Mafia game with it, cause the typical positions are written on the cards, like Common Citizen, Doctor, Sheriff, etc. And the third option, you can play UNO game, as the cards are divided in 4 colour: red, blue, green and yellow, just like in ordinary game.


Pringles is a brand of potato and wheat based stackable snack chips owned by the Kellogg Company. Pringles brand awareness is varied across Asia Pacific but commercial innovations like seasonal marketing and in-store promotions should deepen traction.

In general, the brand of Pringles is very well-known and popular in China, but it is always necessary to remain constant consumers' loyalty, to have strong competitive advantages against the rivals, to be able to catch attention while being represented on shelves.

Pringles is taking good advantage of the promotional gift with purchase effect to operate the marketing awards. The free set of card provided can attract more customers to purchase the chips, as everyone would like to benefit from the acquisition. The sales volume and brand awareness will definitely be increased by this marketing strategy by offering something back to customers.

Curious which promotional product can serve you as a marketing gift? Contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.

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