Japanese Magazine's Promotional Cover Mounts

If you have spent any time in Japan, you would have noticed the promotional cover mounts that grasp the magazines. These cover mounts offer a gift with purchase, and can vary from items of clothing to wallets or purses. 

Japanese Magazine's Promotional Cover Mounts

The promotional cover mount approach to advertising is unique and clever. Due to the rise of digital media (e.g. smart phones), the printing industry is losing it's market share and sales are falling. Therefore for a magazine business to thrive and continue to be profitable, they need to capture their audience's attention. By offering a gift with purchase, the magazine MonoMax hopes to target their specific demographic, in this case by offering a leather wallet, professional males.

Japanese Magazine's Promotional Cover Mounts

As can be seen, the gift with purchase is strongly featured on the advertising of the magazine, and the cover mount is instantly recognizable. By being so clear with their advertising of the gift with purchase, customers are much more likely to choose their product over competitors. Also by choosing to encapsulate the wallet in a cover mount, as opposed to a plastic sleeve, customers will realize instantly that their is a gift with purchase without having to read the offer first. 

With the printing industry in decline, magazine producers have to try new and unique approaches to advertising in order to gain new customers, as well as retain existing customers. This shows the importance of a well thought out and targeted promotional gift campaign, if a campaign is too quiet or subtle then customers are much more likely to either miss it or ignore it. 

Contact us if you have any question or if you need some help with your upcoming promo gift campaigns!

Marvel's Comic-Con Free Giveaway

Marvel has done it again. Building upon their already massive image and fan base, Marvel are offering free promotional colouring book for attendees to their Comic-Con booth. Highlighting their most famous properties including Spider-Man, The Avengers and Guardians of the Galaxy. 

Marvel's Comic-Con Free Giveaway

With the launch of a Guardians of the Galaxy new animated series, Marvel have focused on these characters for their promotional campaign. Other items included as free giveaways are Guardians of the Galaxy trading cards and Guardians of the Galaxy Groot paper crowns. As always Marvel have targeted their audience and are promoting in the best possible way. Predominately animated shows are targeted for a younger audience, and advertising their new shows by offering free colouring books will boost brand awareness and interest in their products.

Marvel's Comic-Con Free Giveaway

Marvel truly are one of the great marketing success stories, and this is another example of the importance of targeting the correct audience for your products. Children who see these will be interested in further products and shows Marvel releases. While it is parents who see these advertisements or are informed by their children, will buy the Marvel products.

Contact us if you have any questions or if you need some help with your promotional gift campaigns this summer. 

Circle K Summer Promo Gift - Thermos Metal Mug

If you have been to any Circle K in Hong Kong recently you must have spotted this summer promo gift.

Summer Promo Gift - Thermos Mug by KOBITOS

You probably noticed that it is also a co-branded promotion. Circle K, in order to attract new client, partnered with KOBITOS (famous Japanese book). Characters are very recognizable with their strange faces and the fact that they are usually pictured in flower pots.

How can you get this summer promo gift?

It's very simple! Just collect the points you get whenever you spend money in any Circle K shop and use them to redeem the cute metal drink bottle.

  KOBITOS Summer Promo Gift @ Circle K Hong Kong

Why should you use a thermos mug as a promo gift?

If you have ever been to Hong Kong during summer time and suffered under its 40°C humid weather, you probably already know the answer: it keeps the temperature. Simply, you can keep your tea very hot and your water very cold. It is basically THE perfect summer promo gift!

Plus, it is made of stainless steel mug so it's both high end, light and easy to carry so it can be taken with you wherever you go (hiking, camping, swimming, cycling... you name it!). 

Best summer promo gift ever by KOBITOS

But let's be honest, the main selling point for us, marketing people, is the branding area. More than 95% of the product can be branded with your own logo or artwork. 

Contact us if you have any questions or if you need some help with your upcoming summer promo gift campaign!

Banao In Store Promotion

Banao is currently running an in store, PWP (purchase with purchase) campaign, to increase sales as well as brand exposure.

Banao In Store Promotion

In this campaign, consumers earn 1 credit for every 200 Taiwan Dollars they spend in store. When they reach enough credits (8), they can use these to purchase selected Banao items at a greatly reduced price.

Banao In Store Promotion

This type of campaign will have a number of benefits. Firstly, by running a PWP campaign, the company is still going to make money, unlike numerous other campaigns which involve giving the promotional products away for free.

Secondly, the type of products they're using in the promotion have all been clearly branded with the company logo, mascot and color theme. This will drastically improve customers brand awareness and exposure. Especially that many of the products in the campaign are large and will be used in public, such as an umbrella and suitcase, as shown below.

Banao In Store Promotion

As you can see, the display they used is also highly visible, through strategically placing the display to ensure as many consumers will see it as possible. Also through the use of bright colors, to catch the customers eyes.

Banao In Store Promotion

They didn't limit themselves to one display though, they also made use of small posters throughout the store, to ensure everyone is aware of the campaign, as show below.

Banao In Store Promotion

Comic-Con fan bags from Warner Bros

Comic-Con International in San Diego is one of the largest conventions in the world. While originally meant to feature only comic books it has grown to include even more things related to television and pop culture. With over 130,000 visitors every year it is a great place for companies to advertise themselves. During the last six years, Warner Bros has been the official bag sponsor of the event. Every visitor will receive a free bag with 13 different motifs from Warner Bros most popular TV series.

Comic-Con fan bags from Warner Bros

As seen on the bag above there is a lot of advertisement space available. This makes them perfect for promotional purposes. The amount of people and attention from media that this event receives means that their brand awareness will increase drastically. This is a good way for them to promote new TV series.

Comic-Con fan bags from Warner Bros

While their main purpose is to store promotional products that people get from the event, they can also be used as a poster. This means that they will be used for a much longer time than if they were only used as bag. People have also started collecting them and selling them online, generating even more awareness for the brand.

Giveaways in preparation for this year's Shark Week

Shark Week is a television event taking place every year on Discovery Channel. It is the longest running event in cable television history and is shown in over 72 countries across the world. In preparation for this years event, the website Mary Sue, decided to give out shark related promotional products.

Giveaways in preparation for this year's Shark Week

The bag above is one of many examples, including tank tops and monokinis. Promotional products such as this are often given to websites by companies looking to promote themselves. It benefits both parties as they both get more exposure.

Giveaways in preparation for this year's Shark Week

Promotional products are a great way of increasing your brand awareness. There is a wide range of products available and most of them can be printed with your logo on. This means that they will work as a method of advertisement and more people will notice your brand.

Freezer bag gift with purchase from Mr Brown Coffee

This freezer bag gift with purchase was recently spotted in Taiwan. The promotion from Mr Brown Coffee gives customers a free freezer bag every time a customer spends more than 390 TWD on their products.

Freezer bag gift with purchase from Mr Brown Coffee

Why offer this gift with purchase to your customers?

In the hot summers in Taiwan this product is likely to be a favourite among customers. The company also sells ice coffee which goes well with this GWP. Promotions such as this are a good way of increasing brand awareness and attracting new customers. It increases the perceived value of the product which means that customers are more likely to buy it than from a competitor. 

Seasonal promotions such as this are more likely to succeed since they meet the current needs of the customer. This is why companies often launch special promotions around certain holidays such as Christmas.