Clinique’s story began in 1967 when US Vogue Magazine editor Carol Phillips interviewed Dr. Norman Orentreich, the high-profile New York dermatologist. Dr Orentriech expressed a simple idea that would transform the beauty industry: great skin can be created. Clinique has since gone from strength to strength, creating fantastic products that sell across the globe.
One of their most recent promotions was to offer a gift with purchase via two of their recognised retail sellers, Bon Ton and Belk. With any $27 purchase, you will receive this free seven piece gift valued at $70. The focal point of this offer is an exclusive branded bag, which can be seen below.
|Gift With Purchase - Branded Cosmetic Bag by Clinique|
This is an excellent example of marketing strategy, and below we will explain why this is type of promotion can be of benefit to you.
- Positive brand image: Being seen as a company that provides more than its competitors will do wonders for your company's image. With so many brands out there, it is important to stand out from the crowd. Here, Clinique are offering an elite gift set, one that many people will be able to get use out of. This will be seen as very generous by customers, and this in turn will reaffirm a positive brand image.
- Stimulate sales: Everyone enjoys a free promotional gift. By offering a gift with purchase, significant value is added to the purchase. Because of this, you can be sure that sales will be increasing sales numbers, particularly due to impulse purchases. Offering something that customers can get significant use out of, such as a branded bag, will also contribute to this mind set.
- Bring in new customers: Everyone enjoys receiving more than what they expect when it comes to purchases. Whilst these products on their own may be considered expensive by customers, by adding a free gift with purchase, they become much more value for money. Because of this, it will encourage customers to buy from companies they not have bought from before.
Curious about which promotional product can help your marketing plans? Perhaps a branded bag is for you? Have a look at our blog or contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.