Promotional Sunglasses from Citibank

Citibank has been giving financial services to the citizens of America, and later on to the whole wide world, since 1812 when it was first known as the City Bank of New York.

We cannot possibly measure manually how many branches it has around the globe or how many customers the Citibank is serving every day. Yet, what we know is that this bank has recently partnered up with Executive Optical, an eyewear company, to give away a promotional sunglasses to those who will pay a certain amount using the Citi PayLite until July 31st of this year.

Promotional Sunglasses from Citibank

Promo Gift Advantages for Citibank
  • Financial Gain. The gain can be felt not just by Citibank, but also by Executive Optical, because consumers have to buy from the latter through the former in order to avail this gift with purchase that is perfect for the summer.
  • Better Brand Consciousness. The promotional sunglasses may help the brand attract more customers when they see that the rewards that they give away are not just some cheap item that wasn’t even given much thought of.
  • Upholds the Brand Value. Citibank has already established itself as a secured and elite bank, that is why it is important that the promotional strategies that they give a go signal to can uphold the brand value. As we are talking about a branded eyewear, we can therefore say that it can truly do that.


Learn the consumer-friendly ways to market your brand from the Marketing Gifts blog.

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