Scientists, like chess
or computer geniuses, always get stereotyped as part of the nerd crowd probably
because they know a lot about chemicals or anatomy more than any regular person
who does a different job. Yet, in this way of stereotyping them, lesser people see
that having a lab nerd for a friend can be fun too. In fact, if you gift this
Absolut Vodka beaker to them, they may be able to brew a new drink for you.
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Promotional Beaker by
Absolut Vodka
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What appreciable things did the brand do to the
in-pack promotion?
- Enlarged the Beaker. Advertising products similar to the glassware can hold up to a liter of liquid. Absolut did well with this gift with purchase because the beverage consumers can concoct with friends will not be limited.
- Printed the Logo. Another marketable point of the promotional beaker is that it carries the logo of the brand. No one will mistake it as a freebie from a different company now.
- Stayed with Clear Glass. Absolut obviously likes to contain their vodka in clear bottles as a manner to advertise the brand. Thus, it is nice that the promo gift is in line with this ideal.
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