Why do brands from the Drinks Industry use Promotional Merchandise?
In the drinks industry, promotional merchandise is a popular way brands promote their branding. Especially because alcohol is their core business, the products they offer have a limited shelf life. Therefore, brand exposure is only limited to the time customers interact with or consume the product.
Brands use promotional products to encourage consumers to purchase their products. This is because promotional products gives customers an added value to the purchase as it will be perceived with having a greater value for their money.