I was walking around Mong Kok in Hong Kong when I spotted this amazing selection of figurines through a shop glass. As you can see on the picture below, all these licensed characters were staring at me from Marvel stars to Doraemon, Dragon Ball Z or Saint Seiya warriors, they were all here!
This shop was the collector's paradise and a figurine is always a very cool promotional gift to offer. A lot of companies are giving away (or selling) their mascot's plastic figurine to promote their brand.
It's an original way to ensure a good brand recall and, in the long run, drive sales...
If you have any other ideas or if you need information, feel free to contact us!