Coolest Marketing Strategy : Milo's Cooler Bag Gift with Purchase

As a student in school, we've once dreamed of being the coolest kid in school. Likewise, many children have this childhood dream too. So what determines how cool you are? It is definitely shown through the things you bring to school. 

Nestlé's Milo is a popular brand amongst children. With it being a convenient, nutritious and delicious drink, many find joy in purchasing this drink. It is especially refreshing when drank cold. They have recently come up with a promotional gift with purchase. For every purchase of 5 clusters of 4 packs, a cooler bag will be provided as a gift with purchase. 

This cooler bag comes in 2 different designs. However, the team has only seen one of them. This cooler bag is designed in green, which is striking to the product. This cooler bag is shaped like a bus, with imagery showing that there are 2 children in the front seat. Additionally, the logo is also branded on the cooler bag. Green is associated with the Milo beverage, hence with the appropriate colour used and the logo branding, it allows for higher brand visibility.  

This cooler bag is is extremely beneficial as Milo drinks are best enjoyed cold! This gift with purchase is extremely useful as it can be used for many different purposes. First of all, students can pack their lunch alongside their Milo when they head on to school. Secondly, parents can purchase Milo products such as Milo ice cream and make use of this cooler bag. Thirdly, it can also be used to store many different items in your household. With many purposes and many opportunities for use, consumers will use this gift often. This brings about high brand remembrance. 

Moreover, customers never complain about a FREE and extremely functional gift! With this gift, it actually also improves the company's brand image as a cooler bag is a recyclable bag. This means that it can be used over regular plastic or paper shopping bags. This improves the company's brand image as it encourages their customers to make use of reusable bags whenever they go shopping or whenever they wish to consume their delicious packet of Milo. 

With these 3 points, it shows that cooler bag as a marketing gift is a good choice. It is an object used often and will not be left idling around your household. Cooler bags like these have many different and unique purposes. If you are looking to produce a marketing gift like this or other marketing gifts, do contact us at The ODM Group. We have many years of experience as a promotional marketing agency and we will be delighted to produce a marketing gift for your future promotional events. Furthermore, if you are looking for other marketing gift ideas, feel free to view more of our posts on Marketing Gifts. Otherwise, you can view more of our blogs on our magazine on ODM Group. 

Customizable Animal Socks: Lunar New Year Promotional Gift Idea

Animals are well loved by all and socks? They are worn and used by all to keep their feet warm and comfortable regardless of whether it is hot summer or bitterly cold winter. At the ODM Group, we have been releasing our custom promotional socks for 6 consecutive years and we would like to tell you more about them. 

For the past 6 years, we have been producing promotional socks to celebrate Lunar New Year, China's most important festival and holiday. We enjoy celebrating this festive holiday, which is why our socks have been inspired by the Chinese Zodiac. Lucky Lunar Socks series is a hot hit with these cute lucky animals on our merchandise. We would like to share 3 reasons as to why this is a perfect promotional gift idea for the upcoming Lunar New Year. 

3 Reasons why socks are perfect for a Lunar New Year Promotional Gift! 

1. Customisable 

Socks are highly customisable. With different animal and colour choices, you can easily find the perfect colour combination that suits your company. Look at this example, different colour combinations were done up to suit different companies branding. At one glance, it is easy to figure out what companies each sock brand for. 

2. Unique

How often do you see a pair of socks that are printed with cute lucky animals? This set of socks are unique, unconventional and out of this world. With a unique designed pair of socks with high utility, it will definitely be useful for customers regardless of the occasion. Moreover, unique socks like these allow companies to stand out from others. 

3. Stylish 

Socks are a fantastic way to add style and colour to your plain, boring and conservative outfit. Comfortable to be worn, stylish socks like these would definitely attract eyes on you at all times. What better way to promote your branding with an item that people can't keep their eyes off! 

There are many other reasons as to why a pair of socks are a perfect fit for a promotional marketing gift. This can be used for gift with purchase, giveaways, Christmas promotional gifts, and for other promotional gifts. For this Lunar New Year, why don't you consider this pair of Ox Socks. Perfect for the year 2021, these cute pair of Ox Socks are irresistible. To find out more about these beautiful socks, you can view our blog. If this is the perfect fit for your company for the perfect year, contact us at ODM Group. 

4 Creative Ideas for Promotional Cosmetic Products

Cosmetics have been such a successful industry that has developed itself into a woman's lifestyle for ages. With a large movement led by the LGBT Community, they've also shown a great interest in cosmetic products and have been associated to femininity in society. However, we would also like to speak on behalf to those that believe that cosmetics are not restricted to women, with applicable use for the gentlemen as well.

Therefore, with the success of Cosmetic Brands showing great value for customers in demand, it also engages more competitors to enter the business. Retail giants like Zalora have also pursued to leave its mark in the industry.

That brings us to brand promotion. How can companies from the Cosmetic Industry promote their branding? Our solution? Promotional Cosmetic Products.

Today, we will be compiling 4 Promotional Cosmetic Products that we believe can definitely help boost your brand positioning.

Top 4 Promotional Cosmetic Products

Customizable Power Bank with Mirror

Finding your bag too heavy because of the number of things in it? Well, this 2-in-1 customizable power bank with mirror will help you save space. Not only is it a power bank, it is also a custom pocket mirror. Users do not have to bring two separate items catering to different purposes. 

Cosmetics and beauty products are essential to make skin look youthful and fresh. This hydrating facial mist keeps skin hydrated and looking supple. Great for every day use at home or at work.

When leaving the house, it is important to store your expensive cosmetic products in a safe place. Cosmetic pouches allow for convenience and allows you to find your products more easily. Cosmetic pouches are perfect for branding because they are easily customisable and they are commonly used by all. 

It is important to provide a promotional product that compliments your brand and the products that you are selling. Makeup brushes are extremely essential and creates a flawless and professional look on those who use it. Makeup brushes are small, handy and portable, which could fit in any standard size cosmetic pouch. This helps the brand create a positive and lasting impression. 

Here are just some of the many creative ideas for Promotional Cosmetic Products. ODM Group is a marketing agency that specialises in innovative ideas in promotional merchandise. Our team has over 15 years of experience in sourcing promotional products. If you are interested in getting promotional cosmetic products or other promotional gifts, feel free to contact us. Otherwise, for more marketing gift ideas, check out our magazine

5 Custom LED Products to Light Up Your Brand

We've seen quite an interesting trend for promotional products to incorporate LED features in order to help elevate the product.

The reason is simple - LED lights are so eye-catching and easily noticeable. This is an important feature when trying to design a promotional product. Ideally, we would want to use promotional products that can gain optimal brand exposure. For your brand to do that, you would need a product that can grab people's attention.

There are hundreds of LED related products in the promotional products market. To simplify this, we've narrowed down 5 Custom LED products that will help light up your brand.

1. LED Bottle Sticker


The bottle LED sticker is very simple to use and operate because it just needs to be pasted on the bottom of a bottle and is button activated. So, with just a push of a button, the drinks promotional product can help improve the aesthetics of the bottle from an ordinary alcoholic bottle to one that attracts a lot of consumers’ attention!

2. Custom LED Light Pens

customisable LED light pens

The new customisable LED light pens come in 8 different colors and light mode: red, green, blue, yellow, aqua, pink, and white. Each pen writes in black ink making it perfect for office and school use. Each pen uses LED light so they are long-lasting.

3. LED Power Banks

Custom Power Bank Phone Casing

These LED Power Banks are able to incorporate your brand logo onto the casing with an aesthetic back-light. This creates a much more appealing sight for the brand and personalizes the phone casing. It has an indicator at the top left of the power bank to indicate the remaining battery life.

4. Custom LED Bottles

Custom LED Bottles to Light Up Your Christmas Promotion

The micro LEDs inside are connected by ultra-thin wires to a battery pack. They definitely resemble the regular Christmas lights, yet the type attached to the products are portable and several sizes smaller.
The batteries for the bottles in the image stay underneath the base, well hidden. You can then vary the amount of light you want to illuminate each bottle by how much of the lighting you place inside.

 5.  Holographic LED Display Fan 

Perfect for outdoor and indoor settings, this type of advertising strategy will highlight your brand in a way that marketing LED displays and other 2D displays can’t.
Holographic projectors use laser and electron holography to project high-quality vivid displays. The display fan refracts light and projects ghost like images. 

Would you like to have these as your promotional products as well? 

If you are looking to produce any promotional products with LED features, do contact us. Otherwise, for more ideas on such creative promotional products, visit our magazine
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