When it comes to brand promotion, people have always loved getting something for free. This is where an on pack promo comes in. On-pack promotions are gift sets that includes the brand's product and the marketing giveaway. It's not hard to pull off this campaign, but in order to maximise the full potential of this strategy, one must know what the customers want.
Shackleton, a whiskey brand, loves the idea of rewarding their customers whilst boosting the marketing strategy of the brand. Therefore, they've concocted their very own on pack promo that offers a custom whisky glass.
What Contributed To The Success Of This On Pack Promo?
- Affordability - Manufacturing regular glassware is not as expensive as other promotional products. There are a lot of supplier and manufacturers that are willing to give you a decent price that fits your marketing budget. Thus, the brand promotion won't be a problem. In fact, brands could afford more pieces of this custom glass which increases the capacity of the promo.
- Easy To Customise - We've been very vocal about this and this has been always on top of our list when choosing promo gifts. It is important to use items that can easily be customised because, in the first place, promotion is your brand's primary goal. Luckily, product designers may easily print your logos, brand name, and tag lines on the glass surface.
- Great Packaging Design - Packaging is often overlooked by other marketers. Some may not find value in putting a little effort on the package design because these are just outer covering that protects the product and the freebie. Unfortunately, they are wrong. A lot of shoppers are quickly drawn by the uniqueness of a package design. In fact, we always experience this when looking at various promotional items. Shackleton's design may look really simple but you'll never miss the blue hue when displayed in retail shelves.
Overall, it's great to know what contributed to Shackleton's on pack gift success because as marketers, it is important for us to know the right approach with promotional items.
If you would like to create your own promotional glassware, please feel free to contact us anytime. Our team is always ready to answer all your marketing and manufacturing queries.