Cosmetics On-Pack Promo spotted at Cosmoprof Asia 2014

We visited the Cosmoprof Asia 2014 (international cosmetics fair) in Hong Kong this week. We were happily checking what was new on the cosmetics market this year when we spotted this very nice cosmetics on-pack promo.

Cosmetics On Pack Promo - COSMOPROF Asia 2014
Cosmetics On Pack Promo - COSMOPROF Asia 2014

This cosmetics on-pack promo includes a pen, a leather cosmetic pouch (filled with Farma Dermis products) and a mini 2015 calendar.

We liked:
  • The debossed logo on the cosmetic pouch (increasing the perceived value of the gift)
  • The pen style, really targeting women with the golden little chain.
  • The nice cardboard box, we believe that the packaging is almost as important as the gift itself.
Cosmetics On Pack Promo - COSMOPROF Hong Kong 2014
Cosmetics On Pack Promo - COSMOPROF Hong Kong 2014

The calendar is not very linked to Farma Dermis' line of products which may surprise a few clients at first, they would wonder why they included such a gift into a cosmetics on-pack promo. But when you think about it, a calendar, if ever used by the client, will last for a year which ensure long term visibility. It may not be such a bad idea after all...

If you need some help with your next cosmetics on-pack promo or marketing gifts campaign, we recommend you check out this great blog: TOP 100 ideas for cosmetic companies.

Feel free to contact us if you want some more ideas (or a quotation!). Sometimes, you can really boost your sales just by choosing the right promo gift...

Glass Bottom Canoe

Just to explain how wide a category Promotional Products or Marketing gifts can be, we are now promoting our latest product.  Learn how even a Glass Bottom Canoe can be a great Marketing Gift.
Glass Bottom Canoe
Glass Bottom Canoe
Any service company near an area with great lakes or sea adventure areas could use this product. Here are some of our ideas and we would love to hear yours for our comments section.
  • Change the plastic from yellow to another pantone, one which matches your branding.   This could be black, pink, red, or whatever colour works for your brand.
  • Print Strong Logos on the Canoe allowing for massive visibility.
  • Hash Tag on the glass bottom canoe.   Make sure that pictures which are taken through the glass can be linked to Twitter, Instagram or other online marketing without being too intrusive.
  • Hold a competition so that shops, individuals or companies have a chance to win these and get them on the market.   Individuals will use them, but beach side stores could maybe rent these out and get additional income.
  • Instead of using these as a pure Marketing Gift, use a PWP or Purchase with Purchase Marketing Mechanism for shops who carry your range of product exclusively.  Sell these at a discount in the understanding that your brand will get cheap and long lasting visibility which means Advertising.
  • Gift with Purchase.  You can use the canoe if you buy a service such as subscribe to diving course, stay at a hotel, eat at a restaurant etc..   This is a promotion on a promotion.
Look forward to hearing your ideas.   Remember, that the term Marketing Gifts can include such a wide range of products.  It doesn't have to stop with Glass Bottom Canoes. Challenge us and our Mindsparkz Design Team today do design something awesome for your brand.
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