Freezer bag gift with purchase from Mr Brown Coffee

This freezer bag gift with purchase was recently spotted in Taiwan. The promotion from Mr Brown Coffee gives customers a free freezer bag every time a customer spends more than 390 TWD on their products.
Freezer bag gift with purchase from Mr Brown Coffee

Why offer this gift with purchase to your customers?

In the hot summers in Taiwan this product is likely to be a favourite among customers. The company also sells ice coffee which goes well with this GWP. Promotions such as this are a good way of increasing brand awareness and attracting new customers. It increases the perceived value of the product which means that customers are more likely to buy it than from a competitor. 

Seasonal promotions such as this are more likely to succeed since they meet the current needs of the customer. This is why companies often launch special promotions around certain holidays such as Christmas.

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