|Freezer bag gift with purchase from Mr Brown Coffee|
Why offer this gift with purchase to your customers?
In the hot summers in Taiwan this product is likely to be a favourite among customers. The company also sells ice coffee which goes well with this GWP. Promotions such as this are a good way of increasing brand awareness and attracting new customers. It increases the perceived value of the product which means that customers are more likely to buy it than from a competitor.
Seasonal promotions such as this are more likely to succeed since they meet the current needs of the customer. This is why companies often launch special promotions around certain holidays such as Christmas.