Special K is a breakfast cereal manufactured by Kellogg. It is marketed as a low-fat cereal that helps one to lose weight. This cereal brand advocates a diet called “The special K Challenge”. The goal of the diet is to lose six pounds in two weeks by replacing 2 meals with special K’s cereal. It is a vigorous marketing strategy that plays on consumer behaviour. With promising slimming results, consumers would definitely be enticed to purchase Special K’s cereal. A marketing strategy like this is particularly effective on those who are weight conscious.
|Special K's Marketing Product - Cereal dispenser|
Benefits of this innovative Marketing Product!
To complement Special K’s weight loss program, Special K has come up with a cereal dispenser that is designed to help customers manage their weight by providing accurate cereal portions. It is a very innovative way to attract some attention to this cereal brand. Not only is it interactive, this cereal dispenser would also contribute to the success of their Special K challenge. It ensures promising results of this challenge as well as the success of this marketing strategy.
The container of the dispenser has a large volume to store cereal. This product also comes with a measuring cup that allows one to accurately measure the amount of milk and cereal. Eating cereal is now easier than before. All you have to do is to place the measuring cup under the dispenser, twist the knob and get a perfect cereal serving. Instead of manually pouring and measuring your cereal, you can now do it with just one twist! Isn't it very convenient?
Besides being a very functional product, this cereal dispenser is also a great advertising product! Look at how Special K has branded this cereal dispenser. Their special K logo is big and obvious which makes it very visible from afar. When customers place this cereal dispenser on the kitchen counter, it improves brand recall and brand recognition. Branding this product allows it to continue to advertise Special K even long after it has been received. So what are you waiting for? Hurry up and contact us today!
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