The Kellogg Company is a multinational food manufacturing company that is based in the
Some of their main production includes your daily breakfast cereal and
convenience food such as crackers, cereal bars and etc. Their products are
manufactured in more than 17 countries and sold in over 150 countries. Some of
their well known brands include Corn Flakes, Frosted Flakes, Pringles and many
|Kellogg's Vector Promo Gift - Endurance drawstring sackpack|
Currently, Kellogg’s is hosting a promotion in
for one of its cereal brand, Vector meal
replacement. It has collaborated with New Balance, a popular sports apparel
brand for their current ongoing promotion! By entering 2 pin codes from any
participating Vector meal replacement, customers will be entitled to a free
endurance drawstring sackpack! Canada
Why Kellogg’s chose this drawstring sack as a free promo gift?
ODM likes this promotion because it caters a very relevant gift to its target audience. Vector is a cereal brand that targets on health conscious Canadian adults. As such, a drawstring bag like this would definitely be useful especially when customers are out for their work out routine. It is a light and durable bag that is convenient to use. It is also spacious enough to fit a water bottle, sweat towel, shoes, phones and etc. Besides that, the collaboration with New Balance would definitely attract more customers. This is because branded items often perceive a higher value! So needless to say, this promo gift is certainly able to entice customers to purchase Kellogg’s Vector meal replacement.
How New Balance benefit from this exclusive promotion?
This collaboration benefits both parties. As Kellogg’s sale improves, it also improves New Balance’s brand recognition and brand awareness. When the drawstring sack is imprinted with New Balance’s logo and brand name, it will remind Kellogg’s customers of this popular sports apparel. As a result, New Balance also benefit from this opportunity to reach a greater pool of potential customers!