Wednesday 4 September 2013

Marketing Gifts - Inspiration from Marketing Magazines

We love following the latest news on marketing magazines and have compiled a list for you below.   Marketing Case Studies which have been proven successful on other markets can be tweaked for your home markets.   Marketing managers need to learn from the mistakes and successes from around the world.

Before giving you the links, here are 2 magazines that are heavy on coverage for Marketing Gifts.

BtoB Marketing Magazine

BtoB showcases free offers & marketing promotions. It is still valuable and undoubtedly very effective in the competitive world of marketing today. The more creative and unconventional your marketing tactics are, the higher your chances to differentiate yourself from your competitors.

However, BtoB speaks out about how consumers these days demand more and are harder to please. Their solid advice to anyone who is in the marketing field is this: Always talk to your customers to know what they want.

Your company can implement the most expensive and biggest marketing campaign ever, but if you do not satisfy the needs and wants of the your customers, then you are not getting bang for your buck.

Marketing Gift: BtoBlog

B&T Marketing Magazine 

Ever heard of this phrase "always do the right thing at the right time"? Then you should know how important timing is in everything that we do.  This is especially so for marketeers.

B&T, a leading Australian marketing magazine reinforces this fact for us. A few advantages B&T highlighted gives ample reasons to kick start your marketing campaigns.
  • Ability to take advantage of more cost effective pricing.
    • By planning ahead of what you want to do, you have more time to source for your materials and products and this will ensure a higher chance of getting a better pricing
  • Enough lead time for customization
    • Starting early means more time for customizable designs for customers and this translates to happier customers. Marketing is all about making your customers happy right?
Marketing Gift: B&T

Check out links & read up on marketing gift magazines!

Advertising Age
An international source of news, opinions and information for the advertising, media and marketing industries.

Showcases the latest advertising trends, not forgetting those related to online and website advertising.

B&T Australia's leading advertising, media and marketing magazine.

BtoB Magazine for business-to-business marketing, featuring news, research and analysis, with an emphasis on Internet and direct marketing.

Brand Packaging Niche is marketing of packaged products - F&B, cosmetic, electronic products etc.

Brand Week Magazine for branding professionals. Showcases tips on increasing brand recall, customer loyalty, market analysis and news coverage.

Creative Magazine Information resource for the point-of-purchase display, trade show exhibit & sales promotion.

DMNews Provides in depth coverage of the convergence of direct, database and online advertising & marketing.

IJMPP International Journal of Marketing Principles and Practices (IJMPP) is a scholarly publication, targeted at promoting the development and dissemination of advances in the field by maintaining the highest standards of intellectual thought combined with practical relevance.

Manage Smarter Online home portal of Sales & Marketing Management, Incentive, Potential, Training and Management magazines.

The Marketer Official magazine of the Chartered Institute of Marketing.

Marketing Dive Industry dashboard for digital marketing executives. Offers latest news in digital marketing with topics including search, mobile, social media, email, and B2B.

Marketing Today Features articles, tips, research, analysis, marketing jobs and career information related to marketing.

Marketing Tomorrow Content focuses solely on the future of worldwide marketing, media & advertising industries.

Marketing VOX Provides online marketing, internet advertising and e-marketing news for media buyers.

Mediaweek Leading magazine covering the media industry, the publishing world and other areas of media planning and delivery. Offers news, ratings and exclusive newsletters.

Money Maker's Monthly MLM newspaper for the newest network marketing, direct sales, home-based income opportunities and articles.

Multichannel Merchant Covers all aspects of marketing through catalogs, retail and online channels.

Presentations Resource for information and tools for effective communication. Find the latest technology, product reviews, tips and guides to help improve presentation and communication skills.

Promo Magazine Provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix.

Selling Power motivation and sales management know-how in the business-to-business environment.

Strategy Magazine Canadian magazine that looks at the people and strategic thinking behind Canada's marketing successes and failures.

Target Marketing Direct marketing insights and practical information that helps companies sell products/services, generate leads and retain customers.

UK Marketing News Resource for marketing news in UK, covering the latest developments in fields such as advertising, digital marketing and PR.

Marketing is essential for every company regardless of industry because it is what makes customers aware of you. There are so many different ways to market your product or company. Conventional methods like newspaper advertisements, radio advertisements, television advertisements are all great, but can be expensive. Other unconventional marketing methods include Guerrilla marketing using social media, campaigns and events etc.

Recently, there is an increasing trend of using promotional products, gift with purchases etc. as a marketing tactic. It is a simple yet effective way to differentiate your company and to keep customers anticipated.

What are the most popular promos in Marketing Magazines you read recently?

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