Promotional Purse

This is a free promotional purchase, that was given as a gift to all VIP in a casino, in the largest gambling city in the world - Macau!

Promotional Purse

This promotional gift is currently being run by a huge casino & hotel in Macau called the Sands Rewards Club. As you can see, this marketing campaign is targeted towards women, as the gift itself is a large, stylish purse - a premium and very high-end purse at that.

Promotional Purse
Promotional Purse

There are a number of elements that have gone into making this gift so high-end, firstly the color gold has been used for the purse itself, which will improve its perceived value.

Promotional Purse
Promotional Purse
The packaging also plays a huge part, as it is clear that the packaging is made of high-end materials, but to add to that it has a custom design in gold, along with a debossed logo, also in gold, to match the color scheme of the entire product.
Promotional Purse
Promotional Purse

The reason Sands Rewards Club has run this campaign is because they know that giving such a premium gift to all VIPs in the hotel or casino, will ensure that they remember the trip, which makes it more likely they'll return to the same hotel or casino when they come back to Macau. They also know that the purse will be used in public, so it has high visibility to increase brand awareness.

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