Monday 10 August 2015

Mascots of the 2016 Rio Olympics

Today in one year the Olympic Games 2016 in Rio de Janeiro will have begun. Like every sports event, they have their own mascots. These were presented in 2014 and are called "Tom" and "Vinicius", because of the Brazilian poets Tom Jobin and Vinicius Morais.

The mascots of Olympia 2016 in Rio 
Besides presenting the mascots, they have already begun to promote the Olympics all over the world.
They started a marketing campaign, in which they offer plush toys of the mascots, to increase their name awareness. Increasing your name awareness is even necessary for sports events as big as the Olympics, to have as many as possible spectators in the stadiums and on TV.

The mascots of Olympia 2016 in Rio
This campaign shows a great way to advertise. Even though there is one year left until the Olympic Games 2016, the promotional campaign has already started to gear up.
In general advertising with your mascots is a fantastic way to promote your brand, especially if children are part of your target audience. Mascots like "Tom" and "Vinicius" are a fantastic way to increase your brands' awareness and costumer recognition of the mascots. 

If you are interested in similar ideas like these plush mascots toys, then check one of our represented products:
If you want to learn more about promotional products, feel free to contact us.

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