|Free Beach Themed Gift Bag From Uber NYC
In the past Uber has run some fantastically original and interesting promos for customers, including giving away ice cream, delivering flu shots and delivering fashion gift bags, all for free when using the Uber service.
This is a great example of the kind of marketing that will lead to customer retention as well as greater brand awareness. Taxi companies and the Taxi industry is in trouble, if it does not modernize it will be relegated to history. Uber is carving out it's market share and interest in the perfect way, offering customers free promotional items. It may only be a short term marketing idea, but in the long run it will pay off in a huge way.
Please see below for other examples of giftbags helping increase brand awareness and customer retention: