Thursday 12 November 2015

Pringles China Playing Cards On-Pack Promotion

Pringles in China is currently offering an on-pack promotion with the purchase of 2 packs of chips - the full set of playing cards.

The cards are branded with different variations of a famous Pringles' winsome man with moustaches. And this is not just a simple set, but a very special 3-in-1 proposal.

First of all, you can use it as a regular set for playing Snap, Lier, or Poker, by using Aces, Kings, Queens and others. Secondly, you can play Mafia game with it, cause the typical positions are written on the cards, like Common Citizen, Doctor, Sheriff, etc. And the third option, you can play UNO game, as the cards are divided in 4 colour: red, blue, green and yellow, just like in ordinary game.

Pringles is a brand of potato and wheat based stackable snack chips owned by the Kellogg Company. Pringles brand awareness is varied across Asia Pacific but commercial innovations like seasonal marketing and in-store promotions should deepen traction.

In general, the brand of Pringles is very well-known and popular in China, but it is always necessary to remain constant consumers' loyalty, to have strong competitive advantages against the rivals, to be able to catch attention while being represented on shelves.

Pringles is taking good advantage of the promotional gift with purchase effect to operate the marketing awards. The free set of card provided can attract more customers to purchase the chips, as everyone would like to benefit from the acquisition. The sales volume and brand awareness will definitely be increased by this marketing strategy by offering something back to customers.

Curious which promotional product can serve you as a marketing gift? Contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.

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