What is included you may ask? As advertised, with every hamper there is an equal chance of including the following:
- Free lash plumping mascara
- Free 3pk travel items
- Free surprise gift (value of $40)
Adding a surprise element to any type of campaign is a great way to encourage conversation, and get people talking about your offer, and indeed brand. This is also a clever way to catalyst an impulse purchase, and get potential consumers to spend more.