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Wellcome GWP in Hong Kong

Wellcome is probably the most popular supermarket chain in Hong Kong. If one of the reasons is their relatively cheap prices, the other is definitely their very regular promotional gifts campaigns.  The current marketing campaign is a GWP (GWP = Gift with Purchase)

Wellcome GWP - high end luggage
Wellcome GWP - high end luggage

The most recent one is this redemption gifts campaign for travelers. Every time you buy from Wellcome, you get stickers (every sticker is one point) to collect. These points can be used to redeem one of the gift on the picture. Obviously, the bigger the piece of luggage, the more points you need.

Collect points to redeem your gift
Collect points to redeem your gift

It's actually a very good way to increase customer loyalty and get new regular customers. The first gift can be redeemed with only 60 points which is very achievable, even for non-regular clients, but it's only a small pouch. Of course, if you want to get a more interesting gift, we are all thinking about this massive red trolley bag, you need to get more points (1 point equals to 100 HKD worth of groceries).

High end gift for a very effective promotional campaign
High end gift for a very effective promotional campaign

As you can see from the above picture, the luggage proposed are of very good quality. This high perceived value and the fact that it's a long lasting item is precisely what appeals to customers. Most people would be more than happy to regularly buy from Wellcome, just to get enough points to afford one of these high end gift.

What we really liked in this promotion is that very high-end marketing gifts can actually change what people are buying. If you buy any of the "special items" highlighted in the shop, you can get 2 or 3 extra points at the cashier. Of course, these special deals are only available for the products out of the Wellcome sub-brands. Also, you get twice more points if you go during the weekend (when people are more likely to buy things impulsively because they have time).

Have you already thought about how high-end gifts can change your client's perception of your brand?

Purchase with Purchase Marketing Gifts

Purchase with Purchase Marketing Gifts are currently on offer at the HK Design Gallery.   Purchase items to a certain value and you can redeem a free bag at a really unbeatable price.
Purchase with Purchase Marketing Gifts
Purchase with Purchase Marketing Gifts
Spend HK$250 (Around US$35) and you can put another HK$120 on top (around US$ 16) and you get to enjoy this special PWP item.

Purchase with Purchase allows shops to have a sale or offer discounted items without discounting across the whole store and on their core range.    A PWP generally does not eat into marketing managers budget since it is generally an impulse purchase, an add on, which drives core product range.

What do you think of Purchase with Purchase promotional marketing?   We are huge fans since marketing managers can use this promotional marketing technique to increase business without eating into their budget.  For the majority of these promotions the redemption item costs less than the sales price.

Contrast this with Gift with Purchase campaigns by Jack Wills where the gift is given free of charge once customers hit certain spend targets.   Which is more effective?

Talk to us today and we could help you develop a special Gift with Purchase or Purchase with Purchase promotional campaign.

Colgate Promotion with Chocolate Rain - Toothpaste Marketing

Check out this Colgate Promotion with Chocolate Rain licensed characters.  This picture was taken in Park N Shop HK stores and shows the presentation mid alley for this toothpaste marketing promotion. There is no POS display to set up making this a simple "instant marketing" exercise with low barrier to entry or customization by store.  
Colgate Promotion with Chocolate Rain - Toothpaste Marketing
Colgate Promotion with Chocolate Rain
Given that the brown cardboard boxes have no branding it is very important for the brand managers to use brightly coloured and self explanatory imagery to make clients pick this up.   Colgate do a good job with strong red packaging and see through window which shows off the in-store gift with purchase.

We feel that the marketing might be boosted by using a fun message on the outside of the shipping cartons since they are on display and blank cardboard certainly is a missed opportunity for advertising in-store.   ODM explains what is usually used for Shipping marks on this blog.

Hong Kong certainly has its fair share of Toothpaste Marketing Products.  (63 blogs as of today)   We have blogged about these in quite a lot of detail and are keen to hear from readers about anything happening in their markets.  

Cosmetics On-Pack Promo spotted at Cosmoprof Asia 2014

We visited the Cosmoprof Asia 2014 (international cosmetics fair) in Hong Kong this week. We were happily checking what was new on the cosmetics market this year when we spotted this very nice cosmetics on-pack promo.

Cosmetics On Pack Promo - COSMOPROF Asia 2014
Cosmetics On Pack Promo - COSMOPROF Asia 2014

This cosmetics on-pack promo includes a pen, a leather cosmetic pouch (filled with Farma Dermis products) and a mini 2015 calendar.

We liked:
  • The debossed logo on the cosmetic pouch (increasing the perceived value of the gift)
  • The pen style, really targeting women with the golden little chain.
  • The nice cardboard box, we believe that the packaging is almost as important as the gift itself.
Cosmetics On Pack Promo - COSMOPROF Hong Kong 2014
Cosmetics On Pack Promo - COSMOPROF Hong Kong 2014

The calendar is not very linked to Farma Dermis' line of products which may surprise a few clients at first, they would wonder why they included such a gift into a cosmetics on-pack promo. But when you think about it, a calendar, if ever used by the client, will last for a year which ensure long term visibility. It may not be such a bad idea after all...

If you need some help with your next cosmetics on-pack promo or marketing gifts campaign, we recommend you check out this great blog: TOP 100 ideas for cosmetic companies.

Feel free to contact us if you want some more ideas (or a quotation!). Sometimes, you can really boost your sales just by choosing the right promo gift...

Glass Bottom Canoe

Just to explain how wide a category Promotional Products or Marketing gifts can be, we are now promoting our latest product.  Learn how even a Glass Bottom Canoe can be a great Marketing Gift.
Glass Bottom Canoe
Glass Bottom Canoe
Any service company near an area with great lakes or sea adventure areas could use this product. Here are some of our ideas and we would love to hear yours for our comments section.
  • Change the plastic from yellow to another pantone, one which matches your branding.   This could be black, pink, red, or whatever colour works for your brand.
  • Print Strong Logos on the Canoe allowing for massive visibility.
  • Hash Tag on the glass bottom canoe.   Make sure that pictures which are taken through the glass can be linked to Twitter, Instagram or other online marketing without being too intrusive.
  • Hold a competition so that shops, individuals or companies have a chance to win these and get them on the market.   Individuals will use them, but beach side stores could maybe rent these out and get additional income.
  • Instead of using these as a pure Marketing Gift, use a PWP or Purchase with Purchase Marketing Mechanism for shops who carry your range of product exclusively.  Sell these at a discount in the understanding that your brand will get cheap and long lasting visibility which means Advertising.
  • Gift with Purchase.  You can use the canoe if you buy a service such as subscribe to diving course, stay at a hotel, eat at a restaurant etc..   This is a promotion on a promotion.
Look forward to hearing your ideas.   Remember, that the term Marketing Gifts can include such a wide range of products.  It doesn't have to stop with Glass Bottom Canoes. Challenge us and our Mindsparkz Design Team today do design something awesome for your brand.

Rugby ball shape promogift ideas for supporters

Here is another idea from the Hong Kong Mega Show that will surely appeal to all the rugby lovers out there: the rugby ball shape raincoat.

Rugby Ball Shape Poncho - Promogift
Custom shape rain ponchos - Hong Kong MEGA SHOW

The product is a thin waterproof poncho folded and rolled into a custom shape plastic ball. The ball itself is no more than 6cm and comes with a key chain.

This product is:
- Useful
- Perfect for Football (American Football) or Rugby supporters
- Cheap
- Easy to carry

If you liked this product as much as we do, you may also like this other one: rugby ball shaped compressed towels.

Rugby Shape Poncho - Promo gifts
Set of 5 rugby ball shape compressed towel
It's another very cost effective yet pretty cool giveaway for any sport-related event.

Feel free to contact us if you have any question!

Funky drying rack

Ever wonder how you could impress your client with a drying rack?   This Silicone Grass counter top display allows you to neatly position your washed dishes in a fun way.   There is loads of scope for logo positioning and customising.
Drying Rack for cutlery
Drying Rack for cutlery

Let us introduce you to the green grass drying rack for cutlery.   We loved this product because of:
  • its utility
  • its long term exposure
  • its cool design
Obviously the colour of the tray and plastic grass can be changed to match your brand identity but we really loved the "green" touch.