Stay exclusive with this high end pen series!

Keeping your brand name in front of your customers and prospects is critical to growing your business. Your company has to find ways to make it easy for your customers to remember you and reach out to you. A powerful and cost-effective way to gain this benefit is through the use of a promotional gifts and product! For instance, offering a promotional pen as a gift along with a heartfelt message can increase chances that your client will call you back by as much as 55 percent. So here is a case study on the Time Magazine’s promotional gift strategy. Today, we will explore and explain how companies could adopt and implement this exclusive promotional idea.

Exclusive high end pen gift

The Time magazine is currently having a special offer to all subscriptions made in the UK. With every successful application, subscribers will receive a Time Executive Pen Set that contains a ballpoint pen and propelling pencil that comes in a smart metal gift box. This magazine keeps readers well informed on world affairs and issues that vary from political struggles to scientific breakthroughs. It is an insightful and stimulating read that helps readers to develop a truly global perspective.

Want to know why the Time magazine has utilized an executive pen set as a promotional gift, well read on to find out more!

Cater to your target market

First and foremost, before companies select a promotional gift, they should also always identify their target market. Understand your customer dynamics and the gifts that will suit their needs. For example, the Time Magazine’s target audience is most likely to be middle aged working class men and women. As such a high end executive pen set would definitely fit their needs and appetite.

A pen and pencil is the most commonly used stationery, thus it is definitely a gift that holds a high utility value. A gift like this will ensure that the customers will use it on a regular basis. And this in turns constantly keep their brand name in front of their customers.

However, the Time magazine did not use any other ordinary promotional pen. The main focus of this gift is its value of being a high end pen. It has a high perceived value that makes it a classy and exclusive gift. Furthermore, the packaging of the gift matters a lot as well! It is the first layer that customer comes in contact with. And as a matter of fact, it is the first impression that the customers will have on this gift. As such, the gift needs to portray its exclusivity inside out.

So what kind of companies could adopt this high end gift?

Well if your company is in the corporate level, this gift is an ideal choice for your clients. On top of that, companies with products that cater to high end customers could also utilize this exclusive gift. To aid you in this premium gift idea, ODM has a presentation on high end pens that could offer you more choices! Here is a glimpse of this high end pen series.

If you would like to receive our presentation on this high end pen gift series, contact us today!

High End Corporate Gifts!

High-end Watches- Corporate Gifts 5214(2.1)

Watch out for these seemingly expensive watches! They are a great corporate gift that has the ability to portray the generosity of your company. These classy and expensive looking watches are considered a very high end promotional gift. They are an ideal choice for companies with corporate clients. Utilizing a gift like this not only portrays your generosity, but it also portrays a sense of professionalism. As a result, companies are able to leave a strong and lasting impression on their clients and future prospects

How can these watches be a great incentive to your company?

High-end Watches - Corporate Gifts 5214(1.1)

Firstly, companies need to understand the mechanism behind consumer behaviour. Customers enjoy receiving gifts that are of a high perceived value. An expensive corporate gift makes them feel happy and appreciated. It gives them an impression that your company actually values the opportunity to do business with them. So by utilizing a brilliant corporate gift, companies can win the hearts of their clients and maintain a healthy business relationship.

Furthermore, the costs of these watches are cheaper than it looks. If it is produced in a large quantity, these watches are even more cost effective than those in the smaller quantities. Thus, it makes them a cost effective gift with a high perceived value. Companies can utilize them as an effective way to offer an expensive gift while still keeping within their budget.

High-end Watches - Corporate Gifts 5214(1.2)

Besides that, a gift like this allows you to receive a strong and continuous support from your clients. This is because when clients receive these watches, they will always remember your generosity which leads them back to the company. And this is especially true when the watches are branded with your company logo. Your company logo will act as a constant reminder that reminds them of your business long after they have received it.

These watches definitely make a great corporate gift. So if you are looking for some high end yet cost effective gifts, try these watches today!

7-eleven use In-store Marketing to attract customers!

“Have a break, have a Kit Kat”! I’m sure that most people have heard of this iconic advertising line before. Kit Kat is a famous chocolate-covered wafer biscuit bar confection that is loved by people from all around the world. Each bar consists of three layers of wafer that is covered with a layer of chocolate. This snack is so popular that you can find it in many parts of the world!

So besides of its vigorous media advertising, Kit Kat has also been actively utilizing promotional products to boost sales! Currently, Nestle Singapore is hosting an exclusive Kit Kat in-store marketing at the various 7-eleven outlets in Singapore. With its catchy caption “Enjoy a Fun Break with Kit Kat”  no doubt that it will attract customers. Here is what Kit Kat is offering:

• Spend $9 on Kit Kat and redeem a Kit Kat dustcap for phones
• Spend $18 on Kit Kat and redeem a Kit Kat USB flash drive

How does Kit Kat benefit from this in-store promotion?

First of all this promotion itself, attract customers with its eye-catching exterior. Its design has a strong reflection of Kit Kat. The dust cap uses a Kit Kat figuring to boost brand recall. So whenever customer uses this Kit Kat dustcap, it will immediately remind them of this chocolaty brand. Whereas, for the USB flash disk itself is shape like a Kit Kat bar thus making it even more attractive. Besides that, the imprinted Kit Kat logo will enhance brand recognition and brand awareness! As such these Kit Kat promotional gift will definitely remind customers of this brand long after they have received it!

How could 7-eleven benefit from this promotion?

This collaboration benefits both parties. The in-store promotion would certainly attract more customers to 7-eleven. As a result, 7-eleven would attract a greater pool of customers and most likely they are here for Kit Kat. So no doubt that this collaboration also benefits 7-eleven with the loyal support of Kit Kat fans!

Create your own Summer Breeze – Marketing Gift Idea

As summer is approaching, the weather is also getting hotter. To cool off the heat, ODM suggests these summer fans as an attractive marketing gift!

These fans could be cleverly used as an effective marketing gift. Besides being a very cost effective gift, it definitely achieves its purpose of marketing and advertising. Take a look below for these smart inventions. ODM has categorized them into groups to show how companies could utilize these wonderful creations!

USB iphone fans!

This USB iphone fan is a great marketing gift. Reason being, iphone is currently one of the most popular smart phones in the world. With its continuous new inventions, Apple has garnered millions or even billions of loyal Apple fans. As a result, if your company uses this USB iphone fan as a marketing gift, you would benefit from Apple’s popularity and gain more future prospects! Besides that, its flexibility to bend in any way makes it an even more user-friendly product! So ODM, highly recommend this as a marketing gift. And it’s definitely suitable for companies in the electronics or telecommunication industry.

Water spraying fan

When the sun is scorching hot, having a water spraying fan is definitely a great way to lower your body temperature. With its additional water spraying feature, this fan would definitely provoke and attract customers’ interest! Sometimes when a fan is being used for a very long period, our body losses its moisture. This results in dry and flaky skin. Using this water spraying fan not only cools our body but it also provides us with additional moisture. Needless to say, its moisture retaining effect is a unique selling point to attract customers. Companies who are participating in trade shows or events could use it as a fantastic marketing gift to outrun your competitors and attract customers!

Soccer player fan

Summer is a time to indulge in all kind of outdoor activities! One of the most commonly played games is definitely soccer! So if your target audience is soccer or sports fan this soccer player fan is a suitable marketing gift for your company. This marketing gift shapes like a soccer player, which makes it a very eye-catching product. Its attractiveness makes it a brilliant marketing gift that captivates interest and provokes curiosity! So if you are in a soccer club, you could use this marketing gift to attract more members or fans! Alternatively, if your company is selling any sports apparel you could also use this soccer player fan to attract potential customers!

Benefits of using fans as a marketing gift!

Keeping your brand name in front of customers and prospect is crucial to grow and develop your business! These fans make it easy for your customers to remember and reach out to you! This is especially true when your marketing gifts are imprinted with your company name, logo and telephone number! It is an ever-staying gift that continues to advertise and remind people of your company long after they have been received. Thus, it definitely improves brand recall and brand loyalty! So before summer arrives, hurry up and stock up these innovative and creative marketing gifts!

The Forerunner of Neck Wares – An Exclusive Marketing Gift

Cravat is a sophisticated neck wrap that has been a popular alternative to neckties. The history of cravat goes as far back as the 17^th century. And till now, they still remain as a fairly popular fashion accessory. With its increasingly eye-catching designs, these massively attractive cravats sure make a brilliant marketing gift.

These cravats are a mixture of a scarf and necktie. Take a look below for a glimpse of these wonderful fashion items.

White Chequered Cravat - Marketing Gift

Benefits of Cravat as a marketing gift

Cravats are stylish wear that are able to replace the boring neckties. This is because there are many fun and interesting ways to wear them. To suit the modern taste of men, cravats are now available in a variety of colors, prints and patterns. Thus, these marketing gifts will definitely posses a high ornamental value. When you offer an attractive marketing gift like this, it will captivate the interest of your customers.This in turns entices them to make a purchase from your company.

Besides that, cravats are normally used on formal occasion. They are deemed as an item with a high perceived value. As a result, it makes it a valuable marketing gift. Customers will feel valued and appreciated with such a valuable gift. Not to mention it would be an inexpensive way to improve brand loyalty.

   

Flora Cravat - Marketing Gift

How to use Cravat as a marketing gift?

With a plain Shirt and sleek blazer, guys look even more stunning with an outstanding cravat. There are various styles available. Companies can choose from stripes to plains, checks to polka, or any other prints and patterns. These fashion accessories are highly customizable. You can make it into any desired colour and style.

Besides that, companies can fully customize these cravats after their branding needs and desire. Adding logo and brand name onto these cravats will improve brand recognition and brand awareness. When customer uses it, your logo would immediately remind them of your brand. And subconsciously, they would continue to buy and support your products.

Blue Chequered Cravat - Marketing Gift

Not only so, you have to spare some thoughts on its packaging as well. As this would increase the perceived value of this marketing gift. You could also include a heartfelt note to enhance the sincerity of your marketing gift.

So, try this marketing gift today and you would be amazed by the increased in sales!

Go green with reusable bags! - Marketing gift idea

Nowadays as our world gets increasingly polluted, we should play our part to keep the environment clean. As a socially responsible company , you could instil some Eco-friendly behaviour by offering reusable bags as a marketing gift!

Why should you use a reusable bag as a marketing gift?

As people are getting more environmentally conscious, offering a reusable bag as a marketing gift might just be a great idea. It acts as an indication that your company is putting in effort to save the environment. A high corporate social responsibility would definitely leave a good impression on your customers and this in turns improve customer loyalty.

Besides that, if you are not aware, many of the shopping malls are going green as well. Nowadays, consumers are required to bring their own shopping bags. Thus, with the usage of reusable bags, the increasing amount of plastic waste that people produce every year will be greatly reduced.

As such, companies should offer eco-friendly reusable bags to encourage customers to go green as well!

Features of this reusable bag

This marketing gift is definitely reusable. Customers can use it multiple times when they are out shopping. It is convenient, light and foldable. Customers can fold it into a cupcake shape to make it small and compact. This minimizes the space taken up in their handbags or hand carrier. Furthermore, it is easier for them to bring it anywhere they go.

Not to mention, it has a high utility value. Its durability allows customers to use it over and over again. Sometimes people prefer to use reusable bag as it can withstand a heavier weight as compared to a plastic bag that breaks easily. As such, a reusable bag not only offers the ability to save money but also the ability to save the environment.

Furthermore, aside from being a highly practical gift, this reusable bag is massively eye-catching. Its cupcake-looking exterior makes it even more adorable and attractive. And this would attract children and female customers in particular. Since most people who goes grocery-shopping or even shopping for clothes are women, this cupcake reusable bag would definitely reach out to them, our target market. So, this proves that eco-friendly items can be equally green and attractive. 

Branding and advertising

Marketing gifts are all about expanding advertising exposure, creating awareness, attracting prospects and building customer loyalty. In order to do that, it is important to brand your marketing gifts. And branding it means to have imprinted logo and brand name on your marketing gifts. Alternatively, you could include your contact details such as your contact number and e-mail address. This actually acts as a reference that allows customers to contact you easily.

Why should you brand your marketing gift?

Now that you know more and more reusable bags are replacing the need of plastic bags, you should consider using reusable bags as a marketing gift! This change in human behaviour also indicates a larger market exposure! If the reusable bag is branded with your company logo, this marketing gift would definitely be able to promote brand recognition. When people use or see this branded reusable bag, they could immediately link it to your business. Subconsciously they will remember your brand and purchase your products. Ultimately, all these sum up to a greater pool of customers and higher sales!

Besides this cupcake looking reusable bag, here are some other bag options to consider:

• Eco-friendly tote bags
• Folding eco bag
• Zip bags
• Eco-friendly dog bag

5 things about Free Giveaways!

Tradeshows, events and promotional campaigns, these are all typical marketing strategies. When you are participating in one of these events, the greatest challenge is to attract attention and to strike a conversation with your potential clients.

So how do successful promoters engage people with their conversation and encourage them to purchase and share their ideas? Well, the secret is simply to offer free giveaways! People love free things because it is impossible to resist the luring effects of free giveaways.

1. Free giveaways are like entry tickets

Prospects would stop and listen for a free giveaway. This gives you the opportunity and privilege to talk about your company and products. These attention-grabbers and conversation-starters are a great tool to attract customers from your competitors. Never leave those out when you are hosting or participating in a tradeshow or event.

2. It is free for your prospect but not free for you!

You would still have to pay a price that is equivalent to the cost of buying your prospects’ time. And more often than not, the benefit actually outweighs the cost. Within that 2 to 5 minutes, you might end up getting a good business deal!

3. Free giveaways are a waste of money

Well, that’s not entirely true! Though investing in free giveaways may eat into your profits, but it would also bring sales to greater heights! The cost of investing may only take up a fraction of your revenue. And considering the potential amount of sales and earnings, you might want to reconsider before turning it down.

Free giveaway brings in direct and referred business opportunities. So instead of forgoing these potential profits, try sourcing for cheaper promotional companies that fits your budget.

4. Free giveaways attract freeloaders?

Well, offering free giveaways not only attract freeloaders but it also attracts potential customers. Freeloaders are inevitable. However, in some way or another they are actually a good source of advertising. These free giveaways could be used and shared among families and friends. And it would eventually reach out to those who are interested to buy and pay for your products! Brand awareness is enhanced through the usage of these giveaways, serving as free walking advertisement for your company.

5. Law of Reciprocity

This principle works best for free giveaways! Why? Because whenever you offer a free giveaway, it creates a psychological effect on your future prospects. These people have a tendency of felling obliged to return a favor by purchasing your products.

So remember that the more you give, the more you receive! This statement works effectively when you are generous with your free giveaways. It adds on to your reputation and business opportunities. Why would you want to save that fragment of money when you could attract more sales and customers?

So if you are looking for some free giveaway ideas, here are some to consider!!

                                     Virtual Bubble Wrap Keychain                                          

Promotional bags