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Labello social media campaign uses marketing gifts

Labello, one the most famous lip balm brand in France, recently released a pretty interesting promotional campaign mixing social media & marketing gifts.

Labello Marketing Gift - Box with custom name engraving
Labello Box with custom name engraved

They are offering a customized plastic cap (for the lip balm) with client's name on it together with this big pen holder (which in this case is used as a Lip Balm holder) that holds up to 5 lip sticks.

How does this marketing gift campaign work?

Simply take a picture of your Labello lip stick and post it on Twitter or Instagram with the hashtag #monlabellocestlabello which translates by "My Labello is Labello" (it could have been shorter in our opinion).

Why do we like this promotion?

There are various reasons why we loved this promo:
  • The pen holder (or Labello box) can be reused which brings long terms visibility
  • The customized blue cap with customer's name on it is a very good idea. People tend to give a lot more value to a gift that has their name printed/engraved on, they also tend to show it off a lot more. Again, it brings brand visibility. 
  • The price of this promotional campaign. Let's be honest, it did not cost a lot of money and the ratio cost/effectiveness is huge. People have to share pictures of Labello products in order to have a chance to get the gift, which means that Labello will make profit BEFORE having to offer anything. 
Marketing gifts campaigns don't always have to be expensive to ensure a good ROI. If you need any assistance on your next promotion, make sure you contact us

What will your next beach promo gift campaign look like?

It's only January so you may not have figured out what your summer campaign will look like yet if you are in Europe.    Now is the time to focus on developing something outstanding to own the beach.  Here are the best beach promo gifts we've found at the Toys & Games Fair in Hong Kong.

Firstly this madly compact / Fold out sports kit....

beach promo gift
Beach promo gift
Let's have a look at this summer set for an example of a great sports party in a box. It's made of:
  • A foldable volleyball / badminton nett
  • A pair of badminton rackets
  • A frisbee
  • A volley ball
  • A bag to carry it all
It basically has all you can ever need to build the ultimate beach playground. You can easily brand the bag or the different products in it with your own logo.

We also found this other beach promo gift during our tradeshow visit, what we liked with this one is the large nett and the fact that it's very easy for children to play with it and as you can see from above picture, both badminton and tennis version exist. 

beach promo gift rackets
Large Nett Rackets - Perfect beach promo gift
If you are looking for more ideas or if you need any help with your current promotional campaign, check out some of the links below or feel free to contact us!

Marketing Gifts for Trade Shows.

We are visiting the Hong Kong Toy Fair tomorrow and will also stop in at the Licensing show.  There is so much cross over with these 2 shows and the Marketing Gifts trade show.

As usual, HKTDC are offering Marketing gifts for Trade Shows to encourage more visitors to attend.

Redeem a Cowdy Money Bank by simply presenting your buyer admission badge, business card and a printout of this email and visit below 4 designated counters.

 Free Gift for Your Collection
Fair DatesSouvenir Redemption Counter Opening Time 
12 / 1 / 201512:00 am – 6:00 pm
13-14 / 1 / 20159:30 am – 6:00 pm
15 / 1 / 20159:30 am – 4:30 pm
*Souvenirs are available on a first-come-first-served basis. Each eligible buyer is only entitled to one set of souvenir. Souvenir cannot be redeemed in conjunction with other Organiser(s) promotions. In case of any disputes, the decision of the Organiser(s) shall be final and binding.

What do you think about this marketing gift and would it make you visit?  What do you think about this redemption method?

Bottle opener sunglasses - Probably the best summer giveaway

Although Xmas and New Year were a very busy period in terms of promotional gifts, in our part of the world, winter is nearly over. Every marketing manager knows that it is now time to think about the next promotion and we might have found the perfect summer giveaway.

Sunglasses with bottle opener - Perfect summer giveaway
Sunglasses with bottle opener - Best summer giveaway ever

These sunglasses come with a built-in metal bottle opener, ideal for those who want to enjoy a cold beer on the beach.

Sunglasses with built-in bottle opener
Sunglasses with built-in bottle opener
We liked this product for many reasons:

  • It's smart
  • It's useful
  • It's easy to carry
  • It's fashionable
  • It's cheap
  • It's very easy to customize (you can have it in any colour)

Sunglasses Bottle Opener - Summer Giveaway
Sunglasses Bottle Opener - Summer Giveaway

Offering a innovative gift is always a good way to boost your marketing campaign efficiency. People will more likely remember your brand if the product you offer is something they have never seen before. Also, if the product you offer is worth bragging about, you can be sure that your client will show it to their friends, which means free advertising for your brand.

Sunglasses Bottle Opener - Summer Giveaway
Sunglasses Bottle Opener - Summer Giveaway
Here are a few situation where bottle opening sunglasses could be a good choice:

  • Beach parties
  • Beer/drinks related tradeshows
  • Outdoor events (festival, concert, Oktoberfest, etc.)
  • Night clubs giveaways
  • Video-games event (e-sport world cup, E3, etc.)
Do you think of any other?

Wellcome GWP in Hong Kong

Wellcome is probably the most popular supermarket chain in Hong Kong. If one of the reasons is their relatively cheap prices, the other is definitely their very regular promotional gifts campaigns.  The current marketing campaign is a GWP (GWP = Gift with Purchase)

Wellcome GWP - high end luggage
Wellcome GWP - high end luggage

The most recent one is this redemption gifts campaign for travelers. Every time you buy from Wellcome, you get stickers (every sticker is one point) to collect. These points can be used to redeem one of the gift on the picture. Obviously, the bigger the piece of luggage, the more points you need.

Collect points to redeem your gift
Collect points to redeem your gift

It's actually a very good way to increase customer loyalty and get new regular customers. The first gift can be redeemed with only 60 points which is very achievable, even for non-regular clients, but it's only a small pouch. Of course, if you want to get a more interesting gift, we are all thinking about this massive red trolley bag, you need to get more points (1 point equals to 100 HKD worth of groceries).

High end gift for a very effective promotional campaign
High end gift for a very effective promotional campaign

As you can see from the above picture, the luggage proposed are of very good quality. This high perceived value and the fact that it's a long lasting item is precisely what appeals to customers. Most people would be more than happy to regularly buy from Wellcome, just to get enough points to afford one of these high end gift.

What we really liked in this promotion is that very high-end marketing gifts can actually change what people are buying. If you buy any of the "special items" highlighted in the shop, you can get 2 or 3 extra points at the cashier. Of course, these special deals are only available for the products out of the Wellcome sub-brands. Also, you get twice more points if you go during the weekend (when people are more likely to buy things impulsively because they have time).

Have you already thought about how high-end gifts can change your client's perception of your brand?

Purchase with Purchase Marketing Gifts

Purchase with Purchase Marketing Gifts are currently on offer at the HK Design Gallery.   Purchase items to a certain value and you can redeem a free bag at a really unbeatable price.
Purchase with Purchase Marketing Gifts
Purchase with Purchase Marketing Gifts
Spend HK$250 (Around US$35) and you can put another HK$120 on top (around US$ 16) and you get to enjoy this special PWP item.

Purchase with Purchase allows shops to have a sale or offer discounted items without discounting across the whole store and on their core range.    A PWP generally does not eat into marketing managers budget since it is generally an impulse purchase, an add on, which drives core product range.

What do you think of Purchase with Purchase promotional marketing?   We are huge fans since marketing managers can use this promotional marketing technique to increase business without eating into their budget.  For the majority of these promotions the redemption item costs less than the sales price.

Contrast this with Gift with Purchase campaigns by Jack Wills where the gift is given free of charge once customers hit certain spend targets.   Which is more effective?

Talk to us today and we could help you develop a special Gift with Purchase or Purchase with Purchase promotional campaign.

Colgate Promotion with Chocolate Rain - Toothpaste Marketing

Check out this Colgate Promotion with Chocolate Rain licensed characters.  This picture was taken in Park N Shop HK stores and shows the presentation mid alley for this toothpaste marketing promotion. There is no POS display to set up making this a simple "instant marketing" exercise with low barrier to entry or customization by store.  
Colgate Promotion with Chocolate Rain - Toothpaste Marketing
Colgate Promotion with Chocolate Rain
Given that the brown cardboard boxes have no branding it is very important for the brand managers to use brightly coloured and self explanatory imagery to make clients pick this up.   Colgate do a good job with strong red packaging and see through window which shows off the in-store gift with purchase.

We feel that the marketing might be boosted by using a fun message on the outside of the shipping cartons since they are on display and blank cardboard certainly is a missed opportunity for advertising in-store.   ODM explains what is usually used for Shipping marks on this blog.

Hong Kong certainly has its fair share of Toothpaste Marketing Products.  (63 blogs as of today)   We have blogged about these in quite a lot of detail and are keen to hear from readers about anything happening in their markets.  
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