At ODM Group, we often write various case studies of promotional products all around the world. We have staff all over the world and in this blog we share some interesting gift with purchase marketing gifts in a Chinese Supermarket.
Firstly, we have a gift with purchase promotion from Dettol. Dettol is a renowned brand of cleaning supplies with disinfectants or antiseptic. It’s common products include body washes, hand washes and hand sanitizers. In this promotion, Dettol is offering a free gift according to the amount of money spent on Dettol related products.
Here we have this grocery trolley bag. This free grocery trolley bag is offered when customers have spent a minimum amount of CNY 149 (USD22.7). This grocery trolley bag is equipped with wheels and can be easily brought around. It is pretty big and it has the capacity to hold a variety of products. Furthermore, the bag can easily stand on its own as it has a stand that supports the bag.
Moreover, if customers are unwilling to spend such a large sum of money on Dettol products, they can also redeem another gift with purchase with a lower minimum spending. This is another trolley bag that is slightly smaller. It can be redeemed with the minimum spending of CNY109 (USD16.61). This product serves the same purpose as the previous shopping trolley bag but it has an interesting crossword puzzle printed on the bag. The prints describe the various benefits of using a Dettol product.
We believe that these marketing gifts are awesome to market the company. First and foremost, the product is green in color, which perfectly represents the company. Secondly, it also has the company logo branded on the product. Hence, this allows for an increased brand remembrance and brand awareness amongst customers. Next, they are products that have extremely high usability. Thus, they would be commonly used by their customers. Furthermore, this product increases the convenience of grocery shopping for consumers. So, it will definitely be well loved by customers. This increases the brand visibility as these products would be brought around and used often.
Up next, we have another GWP promotion by a yogurt brand named Classy-Kiss. Similar to Dettol’s ongoing promotion, it provides a different gift with purchase item based on different levels of minimum purchase.
Firstly, to claim a branded bowl, customers have to spend a minimum amount of CNY48 (USD7.47). Secondly, to claim a glass tea cup, customers have to spend a minimum amount of CNY58 (USD8.85) to be eligible for the free gift.
We love this marketing gift as by branding the company logo on the product, it becomes a branded premium item. Therefore, customers will be easily reminded of the brand whenever this bowl or tea cup is placed around the house. Furthermore, the gifts are while stocks last and are extremely limited. Thus, it encourages customers to purchase products quickly before they miss a chance to receive these limited edition products.
Lastly, we witnessed a promotion in a Chinese beverage company. In this promotion, the company was providing a double layered bowl for every purchase of a pack of 6 drinks. This bowl has a sleek design with a cover, which would definitely be suitable for many uses around the house.
With its usability and its design, this product is great in increasing brand visibility around the house and is a great incentive for customers to purchase drinks from this brand.
We believe that marketing gifts are great incentives to increase purchases and to market a brand. Companies can provide marketing gifts in the form of gift with purchase, in-pack promotions and even giveaways. Besides, such marketing gifts are not necessarily expensive and there are a variety of products that you can choose from.
If you require assistance in designing and manufacturing unique custom promotional products for your branding campaign, contact our staff at ODM Group. We have years of experience as a promotional marketing agency and we would be happy to assist you in your next marketing campaign. Otherwise, if you are looking for interesting marketing gift ideas, you can read our blogs. We have over 8,000 different case studies like this recent blog on Christmas promotional gift ideas, 2021 CNY Corporate Gifts and even kitchen promotional items.