Wednesday 9 January 2013

Make Your Marketing Campaign Interesting - Boracay PubCrawl

Here is an interesting idea on how to run a promotional event from Boracay PubCrawl!

Boracay is a small island in the Philippines, 315 kilometers away from Manila. Boracay Island has stunning beaches and of course it is a hot tourism spot. This is a great place to relax from our busy lifestyles and just party on!

Boracay PubCrawl is a joint marketing effort by a few entities. Take a look at what they have got to offer!

If you buy the tickets early, you get to enjoy a special price of ₱750 for guys and ₱690 for the ladies. Participants can assemble at La Reserve Beach Hotel Station 2, Beach Front before heading off to different bars and clubs in Boracay. Participants get to enjoy 10 free drinks (shots & shooters) and great deals such as special drinks at ₱100 for 2. 

Here is where it gets exciting! Every participant get a free Boracay PubCrawl T-Shirt and a free shot glass. A bunch of people roaming around in bright yellow T-shirt definitely draw much attention. Boracay PubCrawl printed its logo and important details prominently on the T-Shirt. This is a great sample of free advertising tool!

And that is not the end of it. If we wear this T-shirt to selected restaurants, bars and activities we get to enjoy 10% discounts! It is getting more and more irresistible for the tourists. Repeat participants only need to pay ₱500 for another PubCrawl. Simply wear the T-shirt and bring along the shot glass to enjoy the special price.

What makes this marketing campaign effective?

Two is better than one, and so it is for marketing effort. By having a wide network of partnership, this marketing campaign is a great success. Use a marketing gift as a tool to make our customers feel special. Marketing gift does not have to be a novelty or innovative product. Simple products like T-shirts and shot glasses can be a very effective tool.

Marketing gift is a great reminder for customers on the events they attended. When an event is over, it's over. People tend to forget about the event a few days after. With a useful product as marketing gift, our events will be much more memorable even after weeks and months.

If you are not quite sure what promotional product is suitable for your industry, check out the ODM Group blog with over 4,000 case studies you can learn from. Alternatively, you can contact us to speak to our promotional gift specialists.

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