Wednesday 2 January 2013

Using Duffel Bag as Marketing Promos

Marketing gifts are the most effective tool to make any marketing promos a success. Be it promotional events or promotional schemes, marketing gifts will serve as a reminder of your promotional campaign. Often people forget the promotional campaign you have right after it was over. However, this is not so if they have something to bring back for themselves. Although the event is over, you can retain brand awareness and heighten brand recall.

Choosing what marketing gifts to use is a little tricky. You have to analyse your target market profile. If your have a niche market, it might be easy to think of suitable marketing gifts. A diverse market is more difficult to tackle. A universal product will be great as marketing gifts. The duffel bag is an example of such product.

Why use duffel bag as marketing promos?

People of any age can use this duffel bag. Perhaps they would use it for different purposes, but still, it is useful. For example, teenagers find it fashionable to use this bag to walk around their campus. It can fit many things like books and sports equipments all together. Balls of certain sizes can fit into this bag too. The working adults may not want to bring a duffel bag to the office, but they certainly can use it to go to the gym. And we just don't see why the older generation would not use it for travelling.

Duffel bag is also highly customizable. You have different colours, sizes and even materials. The original duffel bag uses thick and heavy fabric, but you can choose to use something more suitable for your target market and comfortable for your marketing budget. Colours play a very important roles in winning your target market, especially if your target market is quite fashionable. Having the right size is important to make this product helpful to your target market. Useful products will be kept for longer period of time. That means people will see your brand and logo more.

The most important part of offering marketing gifts is branding. Branding allows you to heighten your brand image. You can choose to brand the bag prominently, or subtly. Some people just do not like others to know that they got their things for free. Consider this factor for subtle branding. However, prominent branding will facilitate free advertising and increase market share. What we can do is to incorporate the brand into the artwork. You can check out this iPad case by ELLE Magazine Hong Kong, for example.

This is just one example we can offer to help you with brainstorming. Why not check out our sister blogs for more ideas and promotional products case studies...

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