Tuesday 23 September 2014

Marketing Gifts from China

We're always on the lookout for Marketing Gifts from China.    On the top shelves of 7-11 stores we were impressed by this Gatorade Purchase with Purchase promotion.
Marketing Gifts from China
Marketing Gifts from China
Given that the display is on the top shelf it is quite eye catching and the advert and bag are not hampered by a vertical shelving limit.    The POS display is just a simple black tray to hold some of the bottles to show flavours.  There is an orange backing card holding the advertising message and explaining the purchasing mechanism to trigger this Marketing.

Gatorade is a Sports Energy drink.    Giving away a dedicated Shoe Bag is excellent marketing for a brand so associated with sport.   Think of all the sports with specialist shoes.   Sure most people have simple running shoes for athletics, gym work and group workout classes.   However, you also have specialist football and rugby studs, Golf Spikes, Tennis & Squash indoor runners to name but a few.   Having a shoe bag to keep this kit away from clean bags is very useful and sure to be a winner.

Marketing Gifts from China - Gatorade In Store Promotions.

Gatorade are frequent users of Marketing Gifts from China, and we see lots of promotions in stores.   Here are some of the other examples of this type of promotion we have seen.

Marketing Gifts from China - the mechanism

At ODM we are big fans of the PWP (Purchase with Purchase) promotional products delivery mechanism.   A Gift with Purchase is generally a much lower value item.   PWP allows marketing managers to get much higher end marketing gifts onto the market without breaking the bank.  Buy 2 bottles of Gatorade and spend HK$ 19.90 and you get this sports bag.   That is an additional spend of less than US$ 3/pc. and this should cover the costs of the bag.   Compare this high utility branded marketing gift with a low cost GWP promotion like the lanyard mentioned earlier and I know which one I would choose.

What do you think of this promotion?

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