Wednesday 27 January 2016

Free Gift With Purchase - Branded Bag and gift set from Estée Lauder

The Estée Lauder Companies Inc. is an American manufacturer and marketer of mid-range skincare, makeup, fragrance and hair care products.

Estée Lauder the brand was launched in 1946 with just four skincare products that were sold round the local salons and hotels. Estée Lauder grew and grew and has now forged a huge beauty empire, owning 25 major brands and reaching 150 countries.

One of their most recent promotions was to offer a gift with purchase direct from their website. With any $45 purchase, you can build your own free seven piece gift set valued at over $125. The focal point of this offer is an exclusive branded bag inspired by an iconic Harper’s Bazaar.

Free Gift With Purchase - Branded Bag and gift set from Estée Lauder

This is an excellent example of marketing strategy, and below we will explain why this is type of promotion can be of benefit to you.
  • Customer satisfaction: Whether the product is cheap or expensive, including a gift with purchase can help make the customer feel that they are getting more for their money. A free gift allows customers to feel valued and appreciated by the brand, contributing to your brand image.
  • Stimulate sales: Everyone enjoys a free promotional gift. By offering a gift with purchase, significant value is added to the purchase. Because of this, you can be sure that sales will be increasing sales numbers, particularly due to impulse purchases. Offering something that customers can get significant use out of, such as a branded bag, will also contribute to this mind set.
  • Customer retention: Many customers will lean towards a company's products that offer more than others. As a result, correct and constant use of these promos are more likely to make customers stick with your brand in future. You can therefore create a loyal customer base by using a gift with purchase with your products.
As a result, it is abundantly clear that a gift with purchase such as this one can offer numerous advantages to your business. 

Curious about which promotional product can help your marketing plans? Perhaps a branded bag is for you? Have a look at our blog or contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.

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