Wednesday 20 January 2016

Free Gift With Purchase - Branded Umbrella from Montblanc

Montblanc has been a consistently present beacon in the luxury brand market for nearly a century. Having been celebrated for generations as the paramount creator of writing instruments, they have since branched out in order to offer exquisite watches, leather pieces, jewellery, fragrances and eyewear.

With operations in more than seventy countries, Montblanc sell products to people all over the globe. As a result, the brand Montblanc has become prominent in all corners of the world.

One of their most recent promotions is to offer a free branded umbrella with every purchase of one of their selected fragrances. The gift with purchase promotion is being run on the website of online retailer The Fragrance Store. Below we will explain why this is type of promotion can be an excellent marketing scheme.

Free Gift With Purchase - Branded Umbrella from Montblanc

  • Stimulate sales: Everyone enjoys a free promotional gift. By offering a gift with purchase, significant value is added to the purchase. This will increase satisfaction of the consumers and will help to improve sales through impulse purchases.
  • Functionality: When offering a gift with any type of product, it is essential that the gift in question offers durability and value, rather than offering a smaller and more perishable gift. Offering an umbrella is both practical and encourages use. It is therefore something that is likely to be kept by the customer. 
  • Raise brand awareness: A promotional umbrella is an excellent way to get your brand out there and seen by others. In this example, an umbrella of this quality is likely to be used in public. Therefore it has the potential to be exposed to a huge audience. Through this, you can be sure that your company will be increasing its brand recognition.
  • Customer satisfaction: Whether the product is cheap or expensive, including a gift with purchase can help make the customer feel that they are getting more for their money. A free gift allows customers to feel valued and appreciated by the brand, contributing to your brand image.

As a result, it is abundantly clear that a gift with purchase such as this one can offer numerous advantages to your business.

Curious about which promotional product can help your marketing plans? Have a look at our blog or contact us at Marketing Gifts to learn more about promotional items and how they can benefit the profitability of your business.

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