How do you welcome an old friend back after being away for
so long?
You do it not with a cold shoulder, but with a warm hug. You
do it not with just a simple text, but over a nice lunch or dinner with the
closest of your friends.
Meanwhile, how does Omaha Storm Chasers welcome an old pal
back in their folds?
They give their fans a customized cooler with the jersey
number of Alex Gordon, a famous Major League Baseball player who last played
with them in 2010.
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Free Cooler Jersey from Omaha Storm Chasers
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Aside from this being awesome for the team’s supporters, the
brand benefits from it too because of the following reasons:
The cooler is cleverly
made. The zipper used is white, so from the picture if you see its front
side, it really looks like a regular jersey. Then the fans get the shock of a
lifetime when they get a closer look at this free cooler and they see that they
can use it to keep their favorite beer cold while enjoying the game.
It strengthens the
bond between the brand and the fans. This is vital, because the bond that
the parties have is what making the Omaha Storm Chasers’ followers to keep
buying tickets for the live games. The cooler is just one of the thousands of
marketing strategies created by the brand; however, this is also one of the
many that keeps the fans’ attraction to the games stronger.
It helps the brand
gain higher revenue. It really does, in a way. Since Alex Gordon’s a star
athlete, the games he’s on and the promo gift items dedicated for him are
expected to be widely accepted by the people. Therefore, more tickets will get
sold, and higher revenue will be gained by the brand.
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