If products serve as the heart of a brand, the gifts with purchase that they offer to the consumers become the limbs that reach out more to them. In the past year alone, we have featured hundreds of advertising merchandises that have graced various stores worldwide, as well as emphasized their remarkable factors that any entrepreneur can gain inspiration from easily. Below are the top 20 promo gift items that rocked 2016.
Complimentary Compact Mirror - Bagsy
This skincare company uplifts the brand’s worth by giving away a free compact mirror that matches their missions and visions. The illusion design on the front cover makes it distinct. Also, its shape allows customers to slip it in their pocket without much effort. Putting the Bagsy logo in the middle is not amiss either.
Promotional Beaker - Absolut Vodka
A distinct freebie from Absolut Vodka is this beaker, a glassware that is typical in laboratories. However, the manufacturer amplifies its beauty by turning it into an in-pack promotion for the alcoholic beverage. The fact that they have used glass instead of plastic truly enhances the brand’s significance. The clients can utilize it as well as a measuring device for other liquids in the kitchen.
Free Makeup Pouch – Sigma
Marketing Gifts showed many cosmetic pouches last year, but the one from Sigma stood out the most. It is due to the low-key characteristic of this merchandise. Whereas the fabric lets the beauty stuff breathe, the high-end zipper seals everything inside to keep them safe from any damage. The statement – “I wake up for makeup” – can also bring a smile to the ladies’ faces as it hits close to home for some.
Unique Bag Charm - Kendall + Kylie
Kendall + Kylie’s bag charm has received much attention from the readers too, and not without a sound foundation. It has somehow gotten out of the stigma that key chains are supposed to have metallic bodies. The fluff is very posh, while the leathery ears give it a character. Furthermore, the color combination increases its elegance that’s fit for millennials.
Exclusive Drinking Glasses – Johnnie Walker
Johnnie Walker ensures that you will never need to drink by yourself, among other things. The drinking glasses that the company provides is as exclusive as you can get. They have thick frames as well, so breaking either is no easy feat. Another thing is that they can get produced in bulk for greater affordability.
Free Beach Bag – Unilever Dove
A technique that large manufacturers have mastered is offering promotional items months before the people can utilize them. One great example is this beach bag from one of Unilever’s flagship brands. Released around November 2016, the bag holds Dove’s colors, blue and white, for better association. The golden dove that acts as the brand’s logo is prominent on the upper portion of the freebie as well.
Customized Mug – Swiss Miss
Hot cocoa is one of the beverages that tastes great in any weather condition; that’s why Swiss Miss has made the right decision to customize a mug as a promo gift. Its simple design complements the tranquility that the drink gives to the consumers. The durable ceramic prevents them too from having their hands burned by the steaming deliciousness. And they cannot forget the brand as long as its logo remains printed on the mug’s body.
Promotional Travel Bag – P&G Olay
Procter & Gamble proves that their brilliance does not end and begin with the personal care merchandise that they make. Through Olay, the company has offered a unique bag that suits two to five days’ worth of traveling. The combination of suede and the smooth leather boosts its overall appeal. The long strap, on the other hand, delivers comfort to the person who will carry it.
Branded Wrist Bottle – Propan TLC
Although Propan TLC is a brand that has children as its target audience, many have shown interest to this on-pack promotion of theirs. This bottle helps the parents out there to encourage the kids to drink water or juice as they play. It also possesses a child-proof lid that will not open as they move. The most convenient part is that they can wear it on their wrist any time.
Free Feeding Set – Nestlé Cerelac
On a similar note, this free feeding set by Nestlé Cerelac gives great vibes to mommies and daddies who want to lessen the time that the babies spend with formula milk. The whole gift with purchase consists of a bowl and a spoon. It is awesome for eating novices because of its core material. Children at this age tend to throw things for no reason, and so the folks can make sure that the plastic will not break.
Stylish Watches – Watsons
One more product that fits the wrist – and the budget of many consumers – is this chic watch from Watsons that is available in two colors. The equivalent of this gift may cost much in other stores, but the brand made it accessible for free. In addition to that, the striped design of the straps ensures that they will never go out of fashion. Thus, being able to use the watch for years is not far from reality.
Deluxe Bathrobe – Ulta
A famous skincare shop, Ulta provides a broad range of free gifts to clients each month. We have singled out this robe among all of them since it is unlike the tote bags that the company usually gives away. The coziness of the bathrobe is beautiful, especially during cold mornings. It even has a small loop at the back so hanging the product is effortless.
Promo Cocktail Shaker – Jose Cuervo
Jose Cuervo always matches their products – liquor – with GWPs. The good side of doing it is that the customers will get to use the promotional merchandise more than once. Thus, they are not going to feel like purchasing a solo bottle. The cocktail shaker comes in a semi-transparent material as well to let its users monitor the color or consistency of the beverage that they are mixing.
Custom-made Salt and Pepper Shaker – Tabasco
Another item that rocked 2016 is Tabasco’s salt and pepper shaker. The personalized gift takes the shape of a chili, which is the main ingredient in the brand’s goods. It is very distinct compared to the other shakers due to that. Also, it has given Tabasco a sizeable space where they can print their logo.
Free Stuffed Toy – Superdrug
Seasonal GWPs have found a place in the consumers’ hearts as well. In particular, stuffed animal from Superdrug garnered so many views by the time a blog about it got posted. The ultimate reason for this is that the reindeer has a close connection to this holiday. The company has also crafted it with high-quality resources that are evident in the toy.
Branded Car Pen – Dunkin’ Donuts
When Dunkin’ Donuts held a massive promotional campaign last year, the car pen was included in the gifts that they gave away. It is accessible in three assorted colors and even has moveable tires for effect. The metallic body of the pen is a beautiful backdrop for the DD logo too. If you are looking for uniqueness, this GWP has it without a doubt.
Promotional Note Card Set – Macy’s
The audiences fall for Macy’s promo note card set as it brings back a level of personalization that we have lost since the introduction of e-mail. The item consists of several message cards to assist them in starting their letters. The font style and color are great, and the brand logo looks like a stamp. It is complete with an envelope too.
Customized Wristlet – Shiseido
The people behind the Shiseido brand understands how important it is for their target market to have compact stuff. It is apparent in the custom-made wristlet they provided during the most recent Black Friday sale. The merchandise has a thin strap that will not get in the consumer’s way as she shops. The red-and-black combo complement many clothing styles as well.
Tumbler On-Pack Promotion – Nescafé
The tumbler from Nescafé is a definite attention-grabber last 2016 because it is far from the usual red mug that people have become accustomed to for a long time. The red is still there, but only in one strip on the black-colored freebie. This tumbler’s body does not make it hard for the customers to hold the container even when the coffee is steaming hot. The lid also prevents the liquid from sloshing out.
Personalized Ribbon Bracelet – Kenzo
Kenzo aimed to offer friendship to the clients in the form of this exceptional ribbon bracelet last year. From afar, it resembles a watch. However, once you get closer, the central design says ‘Kenzo World.' It has a distinct closure too that enables women of all sizes to wear it.