When you're planning out a campaign, one of the key objectives is to increase brand awareness and exposure to the target market. Let's say your target market is not so niche, and warrants the attention of a large demographic - we suggest brand managers use promotional products that are highly utilized and with a universal use across different market segments.
Why use highly-utilized products?
As mentioned before, highly-utilized products refer to products that customers use very frequently. These are products that your customers can associate your branding with and the high frequency of exposure to the brand will definitely promote your brand awareness.
Top 5 highly-utilized promotional products :
Promotional mugs have been a staple promotional product. They are ageless and can incorporate themselves into the lives of customers. This becomes very familiar to customers when they integrate it into their daily beverage consumption, such as their go-to cup at work or for breakfast.
Almost everyone can identify their go-to mug. Our objective is to make sure that the brand becomes part of it.