Manufacturers create a
case for practically every single item that has a huge tendency of shattering
to pieces when they fall down. Sunglasses, mobile phones, laptops, and tablets
are a few common examples of objects which have protective coverings designed
for them. However, they are not alone on the planet anymore, as Hanae Mori has
included a classy pouch for their small perfumes as promo gift.
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Hanae Mori Giveaway –
Classy Perfume Pouch
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Which benefits can the brand attain from such
marketing idea?
- Rise in sales. Consumers like free stuff in general. Thus, Hanae Mori can reach their quota faster when they have gift with purchase.
- Increase in visibility. In fear of wasting a prized perfume due to carelessness, the owners will surely take the free pouch everywhere. This helps others see the brand name more.
- Boost in consumer affection. The reason why many office employees transfer a portion of their fragrances in travel-sized plastic bottles is because they do not want to break the actual glass bottle at work. But the on-pack promotion can secure the product, so the customers can send more love to the brand.
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