Coca-Cola Promotion for Father’s Day at SM

There are 365 days in a year, and only one of them is especially dedicated to the father figures in our lives. Despite that, large malls like SM were making sure that it won’t pass without a bang. They even got a popular beverage brand in on the event to offer various freebies – how much cooler could they be? Hence, check out this Coca-Cola promotion in the Philippines.

Coca-Cola Promotion for Father’s Day at SM

Why is a Coca-Cola promotion noteworthy for brands?

•  Promotes Collectible Items. Since the last several decades, the company surely has released different promotional products in the form of GWPs or purchase with purchase. These objects, may they be glasses or shirts, become memorabilia for the people who love their carbonated drinks.
• Increases Consumer Interest. The in-store display was located beside an escalator, so many shoppers notice this marketing strategy. The color of the branded emoticon cups and how they’ve been stacked in a pyramid catch the passersby’s eyes as well. Those who did not initially know about the campaign, therefore, would get curious to ask how to avail such prizes.
•  Retains Customer Loyalty. The slogan used to advertise the brand has always emphasized that their cola is meant to be shared with family members. If you zoom the photo in, you will see customized bookmarks and small notebooks whose covers show a father-and-son duo. This can make the consumers realize that Coca-Cola actually and still cares, and so their loyalty to the company stays strong.

What kind of promo gifts will you launch for the next holiday? Find other ideas from the Marketing Gifts blog now!

Custom Ice Mold Tray - Johnnie Walker Giveaway

Is it in your bucket list to astound your guests in the next party you are hosting at home? Well, there is a new ice-making trend that can ideally melt slower than the regular cubed or crushed varieties. This is known as the ice ball - something that you can DIY with a customized ice mold tray. Johnnie Walker has taken the liberty to give it to consumers as a promo gift so that you'll get to understand why the circular ice is better.

Custom Ice Mold Tray - Johnnie Walker GWP

What brand benefits does the customized ice mold tray offer?

• Big Sales. Shoppers are attracted to promotional merchandise that they have seen for the first time ever. Apart from thinking of how interesting it is, they probably also ask themselves when will be the next opportunity they can witness that kind of ice tray. Due to the latter, the customers can most likely not help but grab the GWP from the shelf.
• Brand Activation. You can freeze any type of liquid inside the in-pack promotion. Since it comes with the Scotch whiskey, they may consider creating ice out of the liquor instead of water. Your brand name will gain great reviews in case these people start handing this out to their friends who can turn into your new consumers.
• Extended Advertisement. Offering durable freebies is the way to market a brand. The gift with purchase can endure a lot of ice-making sessions. Thus, even when the #LoveScotch campaign is over, you may keep on making as many ice ball as you want. 

Can't see your business's future with your current advertising ideas? See further choices at the Marketing Gifts blog.

Lady's Choice's Guardians of the Galaxy GWP - Promo Lunch Kit

As a fan of the Marvel Universe, you can't not know the Guardians of the Galaxy. Following the lives of the heroes and villains in this realm has given the movie's second installment a box-office win. This much has allowed a lot of brands like Lady's Choice to ride the tides and offer a GWP that showcases the same cinematic feel. Find out how the promo lunch kit can draw in their target market.

Lady's Choice's Guardians of the Galaxy GWP - Promo Lunch Kit

Promo Lunch Kit Advantages

• Visible Characters. The photographic memory of an individual of any age is way stronger than his or her capability to remember texts. Since the images of Groot, Drax, and Gamora (and perhaps the others not captured above) are on the cover of the gift with purchase, the young shoppers can quickly notice them.
• Durable Material. This promotional product has been formed out of tin. We know for a fact that a higher number of parents across the real world want their kids' lunch boxes to be free from harsh chemicals that plastic usually contains. Hence, the metallic raw material seems like a nice choice for the buyers.
• Sizeable Kit. Depending on what grade level your child is in, the classes can extend from half a day to full day. It can be a total nuisance for the family if there are separate food storage; that's why it's cool to see marketing ideas similar to this that's neither too big nor too small for snacks and lunch meal.

Learn how to advertise your brand with the movie merchandise samples coming from the Marketing Gifts blog.

Penshoppe GWP – Free Bag Tag

Having your precious luggage misplaced in the throngs of bags in the airport is never a source of good vibes. The time you could have been spending enjoying a new city or resting in your bed has to be consumed by talking to an airfield personnel to find out where it landed. And once you find it, you need to provide proper identification before they hand it over to you. These unneeded chaos can bounce off, however, if you have a bag tag attached to it. Check out a similar freebie from Penshoppe.

Penshoppe GWP – Free Bag Tag

What kinds of returns will the brand get?

1. Nicer Appeal. Penshoppe has recently entered the international scene; that’s why there are consumer who remain unconscious of their promotional products. However, the free bag tag seems awesome, so it can attract them well.
2. Greater Visibility. The on-pack promotion is designed for people who travel a lot. It means that anywhere the user goes, the other individuals in that place will see the gift with purchase.
3. Higher Profits. The initial attraction that customers may feel towards the promo gift can result to more income for this brand. Thus, their efforts pay off.

Banish the old, boring marketing ideas. Re-organize the way you market your brand with the Marketing Gifts blog’s help now.