Giorgio Armani is an international Italian fashion house which designs, manufactures, distributes and retails fashion goods. This summer Lord and Taylors is offering an Armani Tap water bottle as a free gift with purchase for every purchase of Giorgio Armani fragrance collection, Aqua Di Gio or Aqua Di Gioa. On top of that, $1 will be donated to the Tap water project whenever a bottle is successfully given away. As such, customers would not only be receiving a free gift with purchase but also at the same time doing a good deed whenever they make a purchase of Giorgio Armani fragrance collection.
|Giorgio Armani Gift with Purchase - Water bottle|
Why did Giorgia Armani chose to use this water bottle as a free Gift with Purchase?
First of all, no doubt that this free gift with purchase has a high utility value. Water bottles are practical gifts that are suitable for all age group. It can be used for school, work, sports or any other occasion. Therefore, a water bottle definitely makes a sensible gift.
Furthermore, this water bottle has a cool design that would attract customers and improve sales. With a nice design, people will be interested in this bottle and take notice of the brand. In addition, when branded with Giorgio Armani’s brand name this gift with purchase would act as a free advertising agent that constantly advertises the brand. This is an inexpensive way to improve brand recognition and brand awareness.
Customers who are unaware of this promotion would also be encouraged to purchase Giorgio Armani’s fragrance collection in order to get their hands on one of these cool water bottles. Besides that, whenever customers use this water bottle they would be reminded of this popular fashion brand. And ultimately it will boost brand recall and increase sales in the long run.
A gift with Purchase that serves a greater purpose
This water bottle is an initiative that serves a good cause. The donations from these water bottles would be used to fund Unicef’s TAP project. It is a meaningful project that aims to provide 30 million days of clean water for children around the world. With this charitable act, it will not only help the less fortunate but also help to improve Giorgio Armani’s corporate social responsibility.
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