Banao In Store Promotion

Banao is currently running an in store, PWP (purchase with purchase) campaign, to increase sales as well as brand exposure.

Banao In Store Promotion
Banao In Store Promotion

In this campaign, consumers earn 1 credit for every 200 Taiwan Dollars they spend in store. When they reach enough credits (8), they can use these to purchase selected Banao items at a greatly reduced price.

Banao In Store Promotion
Banao In Store Promotion
This type of campaign will have a number of benefits. Firstly, by running a PWP campaign, the company is still going to make money, unlike numerous other campaigns which involve giving the promotional products away for free.

Secondly, the type of products they're using in the promotion have all been clearly branded with the company logo, mascot and color theme. This will drastically improve customers brand awareness and exposure. Especially that many of the products in the campaign are large and will be used in public, such as an umbrella and suitcase, as shown below.

Banao In Store Promotion
Banao In Store Promotion

As you can see, the display they used is also highly visible, through strategically placing the display to ensure as many consumers will see it as possible. Also through the use of bright colors, to catch the customers eyes.

Banao In Store Promotion
Banao In Store Promotion
They didn't limit themselves to one display though, they also made use of small posters throughout the store, to ensure everyone is aware of the campaign, as show below.

Banao In Store Promotion
Banao In Store Promotion

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