Friday 18 September 2015

Dolce & Gabbana Towel Gift With Purchase

Gifts with purchases are great ways to directly increase sales, but the benefits do not end here. Dolce and Gabbana are offering a free towel with a purchase of their fragrance, the benefits of this clever marketing move go much further than simple sales.

Dolce & Gabbana Towel Gift With Purchase

What are the benefits of a Marketing Gift like this one?

This excellent use of gift with purchase benefits Dolce and Gabbana because of the branding possibilities. The branding on the towel allows for brand activation. This is achieved through the exposure that will be gained from consumers using this gift. The benefits of brand activation trickle down throughout all aspects of a business, benefiting all departmental areas from the front line, effectively increasing profitability.

Further benefits include the positive engagement from consumers. Delighted consumers are likely to spread word of your brand, improving word of mouth marketing. The delight gained by the consumers is likely to come from the fact that added value is given to the purchase by the addition of a gift with purchase like this towel.

You can find more examples of exceptional Marketing Gifts at the Marketing Gifts Blog, here you will find ways to operationalise your marketing efforts through the use of promotional products.

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