Tuesday 15 December 2015

Free gift with purchase - V energy sunglasses

V energy in Australia are utilizing the promotional benefits of a gift with purchase. In November they used the promotion of sunglasses giveaway when consumers buy a case of V energy. Not only does this strategy increase sales, it also broadcasts the brand, activating your brand in the long term.

What are the benefits to a Gift with purchase like this one? 

  • Brand Awareness - In a saturated market, such as drinks promotions, broadcasting your brand to bring about awareness is essential. What is so great about sunglasses is that they are so visible as a promotional product. Your consumers have a usable product, that acts as an advertisement for your company. 
  • Affordability - Gifts with purchase must be affordable, this is because they are used as giveaways. Produced in large quantities and benefiting from economies of scale, branded promotional goods such as sunglasses are great for your marketing campaign. Especially with seasonal demand. 
  • Impulse purchase - Utilizing seasonal demand in conjunction with a gift with purchase is a sure fire way to drive impulse sales. During November time Summer demand is at its peak for Australia, V energy have taken advantage of this yearly opportunity with promotional products. Lets see what they plan for winter demand! 
If your interested in marketing gifts. and ways to operationalise your marketing, visit our website and contact us. We have 100's of case studies and examples of ways to utilize promotional products and marketing gifts.

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