Brand Marketing: Latest News In The Promotional Industry

It's that time of the month again. We'll wrap up the latest news in the promotional industry. Check out the list below.

What Marketing Gifts Has Nestle Used For Its Promotions?

Nestle is known worldwide so the team at marketing gift has listed 4 of the most common marketing gifts that the brand has used throughout the years. From the usual promotional mug to the exciting action figures, Nestle has used it for their brand promotion.

How to Handle Multiple Companies on QuickBooks 

Quickbooks Pro and Premiere allow multiple company files for one flat fee. Therefore, it's cost-effective and beneficial for brands that run multiple businesses.

Promotional mailers—new ideas on a marketing classic 

Direct marketing offers a variety of benefits, including making it easier to target new customers. Direct marketing is also less expensive than working with an advertising partner. And it allows you to cater your advertising to specific clients. In this article, they have listed a few helpful tips to improve direct marketing.

Snag This Branded Bento Box, Fresh With Your Logo

Bento boxes have been in-demand lately as people shift to making more healthy mealtime choices – nearly three in four Americans say they focus on healthy eating, and the majority are working to integrate more fresh foods into their day-to-day. Check out the advantages of a branded bento box as a promotional product.

MD Nigel Toplis Goes the Extra Mile for Children’s Charity

Nigel Toplis, managing director of multi-franchise operation, The Bardon Group, is gearing up for another gruelling charity challenge that will see him walk the infamous Inca Trail to Machu Picchu in Peru next spring. Nigel, who so far has raised over £60,000 for WellChild, will once again be joined by his friend and colleague Russell Golding, owner of Recognition Express Home Counties North.

WellChild is the national charity for sick children and its vision is for every child and young person living with serious health needs to have the best chance to thrive, properly supported at home with their families.

5 Ways to Promote Small Businesses

So you don’t have the budget to finance a massive Facebook ad campaign, and you can’t imagine pulling together the funds for a primetime TV spot. That’s alright! When marketing your small business, there are several creative methods of generating interest in your business and reaching the right people without putting your organization in the red. The team has listed 5 ways to effectively promote small businesses.

8 Tips & 10 Giveaway Ideas To Impress Clients

So, it’s vital that you opt for giveaways that exude class, utility value, and longevity! At Promo Direct, we help our buyers choose the right products every year, ensuring that they make a connection with their target audience. Through this article, we will provide useful tips to ensure that you are a step ahead of competitors. We have also listed 10 giveaway ideas that can connect with clients.

How the Current Trade Row Between Japan and Korea Affects USB & Tech Prices

Japan and Korea have long had tensions stemming from their complicated history. These tensions were further inflamed last year, and the tensions appear to have now spilled over onto their trade partnership.

The restrictions don’t necessarily block the sale of these chemicals, but means Japanese exporters must have licences to sell to South Korea, causing major delays and limiting supplies.

3 Reasons Why Your Next Promo Should Be A Custom Toothbrush Holder

These Storm Trooper themed custom toothbrush holders are hard to miss. Designing a custom in-pack promo was a great way for Disney to boost customer loyalty and differentiate their products from the competition. Also, this could help the brand stimulate sales.

 What is trending in bags

Vintage-inspired shapes are big including flap shoulder bags with tailored handles.  The textured leathers such as stamped croc, python and other faux materials. Geometric shapes are emerging as the newest trend including a circular bag, globe shape and even trapezoid shapes. So, whatever custom bag you wish, there is always one fit for your promotion.

Green Promotional Merchandise - 4 Benefits of Custom Cornstarch Spoons

Green Promotional Merchandise is gaining popularity nowadays. One good product development idea is this custom cornstarch spoon. It is cornstarch-based so it is fully recyclable and safe to use. As compared to plastic-based products, they use less energy to produce, which means manufacturers can fully maximize their production cost by cutting down their energy consumption.

What Marketing Gifts Has Nestle Used For Its Promotions?

Nestle is a brand known worldwide. They have a lot of products under their wing hence, they need to promote their products as efficiently as possible. And aside from print and TV, this big brand is a fan of giving away promotional products to its customers. 

We have listed 4 promo gifts that Nestle has been using for the past years.

Custom Mug 

Free gift promotion is also effective, as the gift that is included can be made to be practical to the customer. In this case, the promotional gift mug would be valuable to the customer, as they can use the mug for any warm drink at home and office. he free gift promotion would make it look as if they are getting more from the company, because of the gift with purchase along with the product. The mug, which serves as a promotional gift offer, would help to promote brand loyalty.

Action Figures

First of all, action figures have the ability to attract kids. This is especially true when the figurines happen to be their favourite superheroes. As such, ridding on children’s pestering power Nestle is able to entice parents to purchase their breakfast cereal products. And this is the key reason why Nestle is focusing their promotions on children marketing. Parents today are more than willing to agree to their children’s requests. So with this strategy in mind, Nestle is trying to provoke children’s interest and curiosity in their breakfast cereal products.

In order to fully utilize this gift with purchase, the action figures could have been printed with Nestlé’s brand name or logo. This allows it to act as a constant reminder that boost brand recall and brand recognition. Thus whenever kids play with the action figures, they will sub-consciously remember Nestle as a cereal brand. 

Shopping Bag

This gift is not only durable but certainly appealing to customers of all ages. An incentive promo gift where the older generation could use it for grocery shopping as well.  It is branded with Milo’s logo giving the brand great visibility. In addition, this tote bag can be folded into a small pouch as shown, making it a very handy  & portable corporate gift.

Water Container/ Canteen

Personalized water jugs are a great way to advertise your brand for all types of outdoor or indoor events. These are great for concerts, sporting events, and picnics. Also, these could be a great gift with purchase for kids to use in schools. In our photo, we see a water jug from Nestle which was marketing gift for an event. Certainly, giving away this kind of item is a good move for the brand because kids are using this as their dedicated water container in school. And since the Nestle logo is conspicuously etched on the jug, this container serves as a long term advertising tool for the brand.

Unique Promo Gifts For Brands In The Travel Industry

Everyone loves to take a vacation, may it be domestic or international destinations. And, brand marketers have been known to boost their marketing campaigns in this sector. Now, you need "new" and "interesting" marketing gifts to keep up your A - game. Fortunately, we've listed the top unique promo gifts for brands in the travel industry.

Foldable Water Bottle

Promotional sports bottles with a unique design is a great way to get your business to be noticed. These custom water bottles are great as a marketing gift, or gift with purchase for any activity. With travellers bringing their own water canteen, this is a great opportunity to showcase your brand and your products.

Cork Bags

The use of cork in manufacturing various household and personal products is gaining momentum these past few years. With the current problems in the leather industry and its environmental impact, manufacturers see cork as a wonderful alternative. That is why we believe the need for custom cork products will increase in the years to come. Also, These unique cork style bags are the perfect way to spark real-world conversation about your brand. Custom promotional items are a cost-effective means of reaching out to potential customers.

Credit Card - Sized Multi Tool

This is a handy tool to have around. Need a peeler or ruler right away? The tool is just right inside their wallets. Also, t is crucial that you offer a unique product that your clients can use regularly. By using them every day, your clients and employees will always be exposed to your brand. Not only is it useful but it also brings your company closer to your target audience.

One way to gain exposure is by printing your company’s logo on the product. With laser engraving, you can etch intricate details of your logo on the material. This printing method ensures that your branding will not wear off after several uses.

So, if you'd like to create your own set of marketing items, please feel free to contact us anytime. https://www.linkedin.com/company/odm-group/

Silicone Marketing Gifts That Will Stretch Your Marketing Budget

Silicones have become enormously popular in recent years and are constantly marketed as safe replacements for traditional plastics. Unlike traditional plastic, silicones could withstand strong temperatures so we consider them as relatively safe. Also, silicone is not as costly as it may seem. Our product designers may help you create your silicone marketing gifts. But before that, we have listed 4 silicone items that you might consider for your next marketing campaign.

Silicone Straws

There are a lot of brands that are removing plastic straws from their businesses. With this movement, consumers have to find alternatives. Hence, other than custom paper straws, it is the perfect timing for brands to jump onto this bandwagon and give eco-friendly corporate gifts such as the silicone straws. This silicone straw also sports a carrying case and cleaning brush to better protect your item.

Reusable Silicone Food Bags

This is quite unique. We have heard of other silicone items but not this silicone food bag. Silicone food bags aim to replace traditional single-use plastic that we use for storage, especially in developing countries. The bag has a wide area for branding which makes a viable option to promote the brand without harming the environment. And since this is an uncommon promo gift, this would definitely outshine the competitor leaving all attention to your brand. 

Silicone Phone Cases

As you can see, these silicone phone cases come in different colours and designs. Obviously, it’s customisable to fit any phone. Also, brands could make use of the silicone phone cases’ customisability by incorporating their own theme to these cases. This could bring out superb promotional products that could benefit the brand. Furthermore, these cases could be used as a gift with purchase, promo gift, or in a wide variety of marketing campaigns.

Custom Silicone Travel Bottles

These custom silicone travel bottles are very trendy and customers will enjoy this colourful range. Also because they are made with silicone, customers will enjoy the flexible aspects of the bottles as they are easy to travel with. Furthermore, the travel bottles are interesting because it is easily customisable, so you can choose the colour of your choice which represents the spirit of your company. Your brand name will be visible thanks to the large space of the bottles, thus the client will benefit from brand visibility.

5 Leather Promo Gifts For A High-End Promotion

Leather is said to be a luxurious material. Therefore, using leather for your promotional items improves your brand's image. In fact, a lot of customers will view your brand as something upscale and value quality. As a result, feedback about your brand will improve and may lead to an increase in sales and profitability.

We have collated a few items that will definitely change your marketing game.

Leather Duffel Bag

As mentioned, leather products have high perceived value. So, offering leather items to your customers and clients, especially VIPs, will positively affect your brand and may even improve business ties. 

This leather duffel bag is highly customizable. You can choose to use genuine leather or imitation such as PU materials. Besides that, you can customize the interior of the bag. There are many ways to brand this bag with your logo.

Leather Cable Organiser

With the majority of the world’s population relying heavily on smartphones and other portable devices, it has now become a norm for us to bring a charging cable with us in our daily lives. However, people find it irritating to find tangled cables inside the bag. Luckily, we have developed a high-end leather cable organiser.

This leather cable organiser is made and crafted with the finest choice of high-quality polyester leather to ensure that it will last long. Also, it has a classy and timeless design wherein customers of all ages will be attracted to it.

Leather Wallets

Whether you're 60 years old or just starting out in your career, everyone uses wallets. Definitely, this is very useful, hence, your clients will not throw it away. If the client doesn’t use it for himself, he will probably offer it to a staff or to someone he knows. As a result, he will keep your brand in mind, thus, creating a free marketing campaign for your brand.

Leather Key Chains

These leather key chains can be an effective way to popularize your company. You can either incorporate these items in a gift with purchase or purchase for purchase campaign. Make your clients happy with this customizable leather key chains and improve your promotional campaign.

Leather Garment Bag

If your target market are working adults, then this promo gift is for you. This item suits executives or any professional that needs a bag to organise their toiletries and garments. And unlike any other material, leather gives a sense of exclusivity. Therefore, giving this as a corporate or client gift may strengthen relationships and connections.

So, if you would like to create your own leather promo gifts, feel free to contact us anytime. Our team is always available to take your marketing and manufacturing queries.

design yours now https://www.linkedin.com/company/mindsparkz-design/

Brand Promotion - Custom Messenger Bags From Different Brands

Custom bags are a staple promotional item in various industry. So, we're listing a few messenger bags that were used in marketing promotions as a gift with purchase. We have compiled a few brands that use custom messenger bags in their marketing campaigns.

Jack Daniel’s Gift With Purchase: Promotional Messenger Bag

This gift with purchase is different from the ones that we have seen before. The usual bags come in the form of custom luggage or trolley bag. But, this promotional messenger bag is handy and is perfect for everyday usage. Jack Daniel was able to print their logo on the sides which represent exclusivity in the product. Customers would love this hence it becomes an effective advertising tool for your brand when they carry the bag out in the streets.

Liz Claiborne GWP: Messenger Bag

This messenger bag can be used to store bulky items such as files, textbooks and laptop. It is convenient for people who are on-the-go and want a weather-resistant, durable bag. Liz Claiborne may embroider its logo on the custom bag to increase brand awareness and promote sales.

Curve Fragrance GWP: Messenger Bag

This messenger bag is practical and you may place large files or A4-sized paper in it. You may also use this bag to carry your laptop to school or work. It has an adjustable shoulder strap to fit everyone. The bag also has different compartments, such as the front pockets, to place and organise your items. ODM feels that Curve may brand its logo on the bag to increase brand awareness and boost brand recall. This facilitates free advertising wherever this bag is carried to

Ed Hardy's Funky Custom Messenger Bag

This custom messenger bag from Ed Hardy is one remarkable item. It's branded creatively making it look like a legit product from the premium brand. It doesn't look like a freebie or promo gift. Therefore, the customer would love this because of its quality and great design.

So if you would like to create your first messenger bags for your next promotion, please feel free to contact us anytime. Our team will assist you in designing, planning, and making sure that everything fits your marketing budget.

Brand Promotion - Various Promotional Pens Designs For Your Brand

A gift with purchase is another common strategy to use to create brand awareness and gain new customers. It is meant to encourage people to purchase items, in order to receive a free gift. This marketing strategy has been practiced in many different industries and it has resulted in being very successful throughout the years. One of the most common promo gifts in the industry is a promotional pen. 

A promotional pen is highly effective in brand promotion, hence, it's used by a lot of brands from different industries. Our team has compiled a few unique designs that would show how versatile a custom pen could be.

Customisable LED Pens

The new customizable LED light pens come in 8 different colors and light modes: red, green, blue, yellow, aqua, pink, and white. Each pen is in black ink making it perfect for office and school use. Each pen uses LED light so they are long-lasting.

People are attracted to beautiful things. Therefore, changing light colors elevates the product to a “rare collectible item.” As such, people become motivated to replenish their collection of LED light pens and buy more. Custom-made LED light pens are an ideal gift with purchase items, trade show freebies, or charity giveaways. Emphasize your brand by painting the sleek finish with colors and light up your logo to stand out

Pens With Customise Toppers

Customers will love these pens because they are available in a wide range of different designs. The doughnut-shaped toppers above are very eye-catching and colorful. Clients will be tempted to get as many colors of these as possible. 

This product is intended for all targets, both adults and children, and this means that you will be able not only to improve your brand visibility but also to boost your sales with such an item.

Customisable USB Pens

This is a promotional USB, pen, and stylus at the same time. Can be used to take, sign documents, navigate around your smartphone or tablet, and great for carrying all your electronic documents with you. These are the things that we constantly use at work! On any occasion when a USB is required urgently, this product will definitely come in handy.

Fruit-Shaped Pens

These promotional pens are especially suitable for fruity drink companies or any brand that involves fruits or vegetables. Branding these items with your logo enforces brand recall and it’s actually very eye-catching! The cool shape and the lightweight material make it perfect for on-pack promotions.

So, talk to our dedicated promotional gift specialist to advise for your next promotional campaign and what type of pens are perfect for your brand.

Bottle Neckers: How Brands Use This To Stimulate Sales

In order to stand out from competitive brands, bottle neckers are used in catching the attention of customers. So, that is why a lot of brands use this style in their promotional campaign. Good thing our team has listed a few brands that run bottle neckers in their marketing.

African Beaded Bracelet Bottle Necker

This beaded bracelet is a free item from Bayede, a South African wine producer. What's nice about this promo gift is the meaning behind this gorgeous bracelet. Every time a customer purchases the set, the customer contributes to Miqlat's cause to create jobs, alleviate poverty, and prevent HIV/ AIDS. Therefore, your brand will be associated with the positive cause of the NGO which greatly improves the brand's image.

Luggage Tag Bottle Necker

The unique design is a great way to differentiate your brand from competitors. This allows customers to easily spot your product from the crowd. The tag itself is made of soft Polyurethane foam material. It’s flexible and doesn’t break easily. You can print your logos or brand on the other side of the tag to promote brand awareness.

Little Trinkets Bottle Necker

This marketing gift is massively eye-catching and attention-grabbing. This causes the drinks to stand out from among the other drinks on the shelf. Consumers would be more likely to pick up this drink and the gift as compared to the other drinks on the shelf. This would help to increase sales. Also, these cute items are affordable to produce.

Pedometer as Bottle Necker

The New Zealand wine brand, Red Cliffe Sauvignon Blanc offers a pedometer as an on-pack promo. Bottle Necker presentation can indeed make promo stand out from the shelves, especially this one. It may look odd at first that a drinks brand would use a pedometer for their marketing gift. But actually, it's a great strategy because this would spark interests and questions amongst customers. As a result, you get their attention and they now are aware of your brand.

If you would like to create your own bottle necker promotion, please feel free to contact us anytime, Our team of product designers will assist you from planning to manufacturing. Contact us now!

5 Brands That Use Plush Toys As Promo Gifts

Promoting your own custom plush toy is a nice way to market your brand. Plush toys bring out nostalgia to adult customers whilst it creates new memories for our younger customers. Promotional plush toys are highly customizable. Brands could use clothes for the plush toys and print your brand logo on the toy's shirt. There are endless possibilities for plush toys. hence, we've collated a few examples from successful brand campaigns to keep you inspired.

Captain Eye Plush Toy

Captain Eye offers a plush toy as a promo item for their online promotion. This strategy is really helpful if you are aiming to improve your online presence. Today, consumers spend a lot of time online. Using the power of the internet can help get your message out fast. Tapping social media will also boost your promotional project. And don't forget the enticing captain eye plush toy!

Pizza Hut & Ninja Turtles Plush Toy

This promo campaign offers a fun and cuddly toy that can be enjoyed by adults and kids alike. There is an opportunity for brands with a brand mascot to create a promotional product using their mascot as a plush toy. These types of marketing campaigns are extremely successful among children, and it is a very memorable way to introduce them to your brand. Promotional plush toys can be used for new product launches as well as marking a particular anniversary for the company.

Norilsk Nickel Plush Toy

Norilsk Nickel is a Russian nickel and palladium mining and smelting company. The group is using this polar bear in all their advertising and using this mascot as promotional toys. Norilsk offers a polar bear plush toy to their customers. Plush toys can be imprinted with your company name or logo for maximum exposure. Plush toys are a great way to take a refreshing break from a hard day’s work. Moreover, mascots are an attractive display on any desk. Even guests will notice bright and fun plush toy and it will draw positive attention to your business. Start planning your promotion now, you can’t go wrong with plush toys. They bring a smile and hug to hearts of any ages.

Cadbury Plush Toy

The brand initiated a psychological and emotional connection between their brand/product and their target consumers through the in-pack promo used. When children get their hands on the plush toy, they will associate their happiness with the Cadbury brand. This enables the child to remember and positively perceive Cadbury chocolate in subsequent encounters with the brand/product.

Plush toys are proven to be effective marketing items by various brands. So, if you'd like to create your own set, please feel free to contact us.

Brand Promotion - Top Independence Day Marketing Gifts

An excellent form of marketing on these occasions is offering free promotional items. In the case of Independence Day celebrations, original ideas and promotional items are the best. We have listed the top independence day marketing gifts for your brand.

Trendy Caps

Promotional caps especially branded snapback caps are an easy way to market your brand because of how easy to spot they are when used as promotional products during events such as independence day. Branded snapback caps are also more appealing than other hat types and will make great products to promote as giveaways. Slap your logo on the caps with a few independence day designs and your good to go.

Bottle Opener

As a fantastic marketing idea for the drinks industry and any industry giving away this practical product, this bottle opener has its advantages. Made out of a sturdy stainless steel material it’s durable and will serve your customers for a long time. Giving these branded bottle openers as a gift with purchase can help you achieve a competitive advantage and increase your sales as all customers love free gifts. Customers will definitely want to get this useful credit card bottle opener and customers will remember your brand for giving away gifts. This is definitely perfect for the holidays.

Umbrella

Umbrellas are a handy item for just about anyone. Not only are they good shields for the rain, but you can use them as protection from harsh sun rays. This is good news for businesses as they make for great branded promotions. Pick a design and transform your average umbrella into a head turner! This product may even steal the spotlight during independence day and other events

Sunglasses

Sunglasses are great giveaways during events, especially events that involve the outdoors. And, independence days are often celebrated by people hence sunglasses are the perfect pair to go with your celebration. Customise the sunglasses and make sure that your brand is clear and easy to spot.