Promotional Events - Why?
When planning out your marketing campaign, there are some things that you can leverage on to generate a following. In some occasions, brands will eventually find an opportunity to host their own event to promote their branding, or to celebrate a cause.
One example is the Breast Cancer Awareness Charity Event that is organized by Prudential. Insurance companies like Prudential leverage on special events like these because their nature of business aligns with a reassurance of goodwill and empathy to their client's health.
2. Specialty Events
Special events are also a great way to generate funding. Sometimes, brands will take part and sponsor events that are organized by a third party to increase their brand awareness.
Promotional events are effective because it highlights the brand in a positive light to a large gathering of target customers.
This means choosing an appropriate event is crucial because you would want to target the correct audience. If you were to own a Alcoholic Drinks Company, would you sponsor a kids show?
Jokes aside, promotional events are definitely a great way to promote your brand to your target audience.
3. Trade Shows
Trade shows are great to showcase your business to a mix of demographics and customers.
This is because trade shows attract a lot of crowds that come to witness different business that participate in the trade show.
One down side to trade shows is the close proximity of competitors. There is always a likelihood of coming across a business with a similar business model to yours, so promotional gifts are a great way to stand out from the crowd.
At the ODM Group we have helped manage trade shows and also manufacture trade shows merchandise for our clients.
Now we've covered some examples of promotional events, let's take a look at some products that can help facilitate your events.
Our top 5 picks :
Pop up banners are almost essential when you're hosting a promotional event. It has a great size, which makes a great canvas for you to display your logo for the masses to see.
As you can see, inflatables are also huge items that you can use to display your brand logo. This helps stand out from a large crowd and helps your brand increase recognition by customers.
When there's a good event, there is also good food! Need something to distribute samples in the event? Use promotional serving trays to complement your food samples.
Pens are also a great custom promotional merchandise you could use for events! These can be made at an affordable price and can be easily distributed to clients and customers. Moreover, this would also come in handy when you need your customers to fill up some forms.
5. USB Lanyards
When hosting events its always important to be able to distinguish the host among the guests. Lanyards are a great way to help your guests identify who are the officials that are helping usher and facilitate the events. Plus, data!
Interested in manufacturing your own events merchandise? Contact us and we will get back to you as soon as possible. Cheers!