Gift-with-purchase is a promotional tool used by marketing and brand managers to promote sales.
This is strategy entices a customer to purchase your product/services and gives your promotion and added value.
Here is a video done by the ODM Group on gift-with-purchase.
Gifts-with-purchase are especially great when you have an additional budget for your campaign.
Sales promotion strategies like gifts-with-purchase are also great to encourage trial of a new product.
Check out how Rockstar Games made their custom gift pack for launching their new video game : Grand Theft Auto IV.
As you can see, Rockstar Games leverage on gifts-with-purchase to entice customers to try out their game and also personalize their brand onto it. That way, when customers use they merchandise, they can increase their brand recognition among the masses.
When considering what gift to offer for your promotion, make sure that you pursue gifts that are bespoke and original.
A good example we came across was this bottle shaped wine opener.
This creates a strong association to your nature of business and also creates a useful tool to use your product.
Another Gift-with-purchase terminology that you should be familiar with if you're a brand manager is on-pack promotions.
On pack promotion is a sales promotion technique that is incorporated into the packaging of a product. This is commonly used for products that are in retail, and not as useful for the service sector. This technique is very popular with fast moving consumer goods, such as cereal boxes and toothpaste.
On-pack Promotions has to integrate the promotions on the packaging.
Here is an example of what an on-pack promotion looks like.
Do not hesitate to contact us for any inquiries in manufacturing your promotional products.
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