How do custom baseball caps increase your brand value?

Branded merchandise are common products that brands and companies offer. They are tools to increase brand visibility and brand awareness. In this blog, we would like to share 2 eye-catching baseball cap merchandise. We found these 2 baseball caps at a petrol station in Russia. 

Firstly, we have this extremely cute baseball cap from Hockey Club Ak Bars. Hockey Ak Bars is also known as Ak Bars Kazan, a Russian professional ice hockey team based in Kazan. It has the image of their mascot printed on their caps, with an interesting design as well. It has a simple design and it's design is irresistible. 

Next, we have this other Ak Bars custom baseball cap. This baseball cap is branded with the name of the baseball team, and comes in 2 different colors. They also have the stickers pasted on them to show these caps are authentic. Furthermore, Ak Bars also launched branded pens as branded merchandise as well.

Why are Custom Baseball Caps so useful?

Custom baseball caps are the perfect branded sports merchandise for sports teams. 

• High usability

First and foremost, they have extremely high usability. These caps are suitable for both kids and adults, which allows anyone to be able to purchase them. Furthermore, they are the best baseball caps to wear especially when you are watching a baseball match. 

• Brand Loyalty 

Next, they allow for an increased brand loyalty. What better way to support your favourite baseball team then to wear the merchandise that shows you are a true supporter. Merchandise like these allow your fans and supporters to show their loyalty to the brand.

• Brand Visibility

With such merchandise being worn in baseball matches or even when they are out, it allows for an increased brand visibility. Moreover, they can be seen within eye level, which makes the brand so much more visible. With the team name and mascot printed on the caps, it increases the visibility of the team. This could spark the curiosity of potential baseball fans, which may lead them in doing research on their own to find out what the team is. 

As such, baseball caps increase your brand's value. With merchandise like these, your team can stand out while building a strong base of loyal supporters. You can also check out this blog on an interesting baseball cap with bottle opener.

Would you consider such merchandise? We love this baseball cap and believe they are great marketing tools to enhance your brand awareness. If you are interested in such a product, feel free to contact us at ODM Group. We have multiple years of experience in the promotional products industry and we would be glad to assist you in your marketing needs. For other branded merchandise ideas, you can view our blogs or read more case studies on our website. 

Interesting Gift with Purchase promotions in a Chinese Supermarket

At ODM Group, we often write various case studies of promotional products all around the world. We have staff all over the world and in this blog we share some interesting gift with purchase marketing gifts in a Chinese Supermarket. 

Firstly, we have a gift with purchase promotion from Dettol. Dettol is a renowned brand of cleaning supplies with disinfectants or antiseptic. It’s common products include body washes, hand washes and hand sanitizers. In this promotion, Dettol is offering a free gift according to the amount of money spent on Dettol related products. 

Here we have this grocery trolley bag. This free grocery trolley bag is offered when customers have spent a minimum amount of CNY 149 (USD22.7). This grocery trolley bag is equipped with wheels and can be easily brought around. It is pretty big and it has the capacity to hold a variety of products. Furthermore, the bag can easily stand on its own as it has a stand that supports the bag. 

Moreover, if customers are unwilling to spend such a large sum of money on Dettol products, they can also redeem another gift with purchase with a lower minimum spending. This is another trolley bag that is slightly smaller. It can be redeemed with the minimum spending of CNY109 (USD16.61). This product serves the same purpose as the previous shopping trolley bag but it has an interesting crossword puzzle printed on the bag. The prints describe the various benefits of using a Dettol product. 

We believe that these marketing gifts are awesome to market the company. First and foremost, the product is green in color, which perfectly represents the company. Secondly, it also has the company logo branded on the product. Hence, this allows for an increased brand remembrance and brand awareness amongst customers. Next, they are products that have extremely high usability. Thus, they would be commonly used by their customers. Furthermore, this product increases the convenience of grocery shopping for consumers. So, it will definitely be well loved by customers. This increases the brand visibility as these products would be brought around and used often. 

Up next, we have another GWP promotion by a yogurt brand named Classy-Kiss. Similar to Dettol’s ongoing promotion, it provides a different gift with purchase item based on different levels of minimum purchase. 

Firstly, to claim a branded bowl, customers have to spend a minimum amount of CNY48 (USD7.47). Secondly, to claim a glass tea cup, customers have to spend a minimum amount of CNY58 (USD8.85) to be eligible for the free gift. 

We love this marketing gift as by branding the company logo on the product, it becomes a branded premium item. Therefore, customers will be easily reminded of the brand whenever this bowl or tea cup is placed around the house. Furthermore, the gifts are while stocks last and are extremely limited. Thus, it encourages customers to purchase products quickly before they miss a chance to receive these limited edition products. 

Lastly, we witnessed a promotion in a Chinese beverage company. In this promotion, the company was providing a double layered bowl for every purchase of a pack of 6 drinks. This bowl has a sleek design with a cover, which would definitely be suitable for many uses around the house. 

With its usability and its design, this product is great in increasing brand visibility around the house and is a great incentive for customers to purchase drinks from this brand. 

Contact us

We believe that marketing gifts are great incentives to increase purchases and to market a brand. Companies can provide marketing gifts in the form of gift with purchase, in-pack promotions and even giveaways. Besides, such marketing gifts are not necessarily expensive and there are a variety of products that you can choose from. 

If you require assistance in designing and manufacturing unique custom promotional products for your branding campaign, contact our staff at ODM Group. We have years of experience as a promotional marketing agency and we would be happy to assist you in your next marketing campaign. Otherwise, if you are looking for interesting marketing gift ideas, you can read our blogs. We have over 8,000 different case studies like this recent blog on Christmas promotional gift ideas, 2021 CNY Corporate Gifts and even kitchen promotional items.

Coolest Marketing Strategy : Milo's Cooler Bag Gift with Purchase

As a student in school, we've once dreamed of being the coolest kid in school. Likewise, many children have this childhood dream too. So what determines how cool you are? It is definitely shown through the things you bring to school. 

Nestlé's Milo is a popular brand amongst children. With it being a convenient, nutritious and delicious drink, many find joy in purchasing this drink. It is especially refreshing when drank cold. They have recently come up with a promotional gift with purchase. For every purchase of 5 clusters of 4 packs, a cooler bag will be provided as a gift with purchase. 

This cooler bag comes in 2 different designs. However, the team has only seen one of them. This cooler bag is designed in green, which is striking to the product. This cooler bag is shaped like a bus, with imagery showing that there are 2 children in the front seat. Additionally, the logo is also branded on the cooler bag. Green is associated with the Milo beverage, hence with the appropriate colour used and the logo branding, it allows for higher brand visibility.  

This cooler bag is is extremely beneficial as Milo drinks are best enjoyed cold! This gift with purchase is extremely useful as it can be used for many different purposes. First of all, students can pack their lunch alongside their Milo when they head on to school. Secondly, parents can purchase Milo products such as Milo ice cream and make use of this cooler bag. Thirdly, it can also be used to store many different items in your household. With many purposes and many opportunities for use, consumers will use this gift often. This brings about high brand remembrance. 

Moreover, customers never complain about a FREE and extremely functional gift! With this gift, it actually also improves the company's brand image as a cooler bag is a recyclable bag. This means that it can be used over regular plastic or paper shopping bags. This improves the company's brand image as it encourages their customers to make use of reusable bags whenever they go shopping or whenever they wish to consume their delicious packet of Milo. 

With these 3 points, it shows that cooler bag as a marketing gift is a good choice. It is an object used often and will not be left idling around your household. Cooler bags like these have many different and unique purposes. If you are looking to produce a marketing gift like this or other marketing gifts, do contact us at The ODM Group. We have many years of experience as a promotional marketing agency and we will be delighted to produce a marketing gift for your future promotional events. Furthermore, if you are looking for other marketing gift ideas, feel free to view more of our posts on Marketing Gifts. Otherwise, you can view more of our blogs on our magazine on ODM Group. 

4 Creative Ideas for Promotional Cosmetic Products

Cosmetics have been such a successful industry that has developed itself into a woman's lifestyle for ages. With a large movement led by the LGBT Community, they've also shown a great interest in cosmetic products and have been associated to femininity in society. However, we would also like to speak on behalf to those that believe that cosmetics are not restricted to women, with applicable use for the gentlemen as well.

Therefore, with the success of Cosmetic Brands showing great value for customers in demand, it also engages more competitors to enter the business. Retail giants like Zalora have also pursued to leave its mark in the industry.

That brings us to brand promotion. How can companies from the Cosmetic Industry promote their branding? Our solution? Promotional Cosmetic Products.

Today, we will be compiling 4 Promotional Cosmetic Products that we believe can definitely help boost your brand positioning.

Top 4 Promotional Cosmetic Products

1. Cosmetic Mirror with Portable Charging 

Finding your bag too heavy because of the number of things in it? Well, this 2-in-1 customizable power bank with mirror will help you save space. Not only is it a power bank, it is also a custom pocket mirror. Users do not have to bring two separate items catering to different purposes. 

2. Hydrating Facial Sprays

Cosmetics and beauty products are essential to make skin look youthful and fresh. This hydrating facial mist keeps skin hydrated and looking supple. Great for every day use at home or at work.

3. Cosmetic Pouch

When leaving the house, it is important to store your expensive cosmetic products in a safe place. Cosmetic pouches allow for convenience and allows you to find your products more easily. Cosmetic pouches are perfect for branding because they are easily customisable and they are commonly used by all. 

4. Makeup Brush

It is important to provide a promotional product that compliments your brand and the products that you are selling. Makeup brushes are extremely essential and creates a flawless and professional look on those who use it. Makeup brushes are small, handy and portable, which could fit in any standard size cosmetic pouch. This helps the brand create a positive and lasting impression. 

Here are just some of the many creative ideas for Promotional Cosmetic Products. ODM Group is a marketing agency that specialises in innovative ideas in promotional merchandise. Our team has over 15 years of experience in sourcing promotional products. If you are interested in getting promotional cosmetic products or other promotional gifts, feel free to contact us. Otherwise, for more marketing gift ideas, check out our magazine. 

5 Custom LED Products to Light Up Your Brand

We've seen quite an interesting trend for promotional products to incorporate LED features in order to help elevate the product.

The reason is simple - LED lights are so eye-catching and easily noticeable. This is an important feature when trying to design a promotional product. Ideally, we would want to use promotional products that can gain optimal brand exposure. For your brand to do that, you would need a product that can grab people's attention.

There are hundreds of LED related products in the promotional products market. To simplify this, we've narrowed down 5 Custom LED products that will help light up your brand.

1. LED Bottle Sticker



The bottle LED sticker is very simple to use and operate because it just needs to be pasted on the bottom of a bottle and is button activated. So, with just a push of a button, the drinks promotional product can help improve the aesthetics of the bottle from an ordinary alcoholic bottle to one that attracts a lot of consumers’ attention!

2. Custom LED Light Pens



The new customisable LED light pens come in 8 different colors and light mode: red, green, blue, yellow, aqua, pink, and white. Each pen writes in black ink making it perfect for office and school use. Each pen uses LED light so they are long-lasting.

3. LED Power Banks



These LED Power Banks are able to incorporate your brand logo onto the casing with an aesthetic back-light. This creates a much more appealing sight for the brand and personalizes the phone casing. It has an indicator at the top left of the power bank to indicate the remaining battery life.

4. Custom LED Bottles



The micro LEDs inside are connected by ultra-thin wires to a battery pack. They definitely resemble the regular Christmas lights, yet the type attached to the products are portable and several sizes smaller.
The batteries for the bottles in the image stay underneath the base, well hidden. You can then vary the amount of light you want to illuminate each bottle by how much of the lighting you place inside.

 5.  Holographic LED Display Fan 

Perfect for outdoor and indoor settings, this type of advertising strategy will highlight your brand in a way that marketing LED displays and other 2D displays can’t.
Holographic projectors use laser and electron holography to project high-quality vivid displays. The display fan refracts light and projects ghost like images. 

Would you like to have these as your promotional products as well? 

If you are looking to produce any promotional products with LED features, do contact us. Otherwise, for more ideas on such creative promotional products, visit our magazine. 

Top 5 Highly Used Promotional Items

We've had said this ever so repeatedly, that this should already be familiar to brand managers who are sourcing for promotional products - go for high utility items. 

When you're planning out a campaign, one of the key objectives is to increase brand awareness and exposure to the target market. Let's say your target market is not so niche, and warrants the attention of a large demographic - we suggest brand managers use promotional products that are highly utilized and with a universal use across different market segments. 

Why use highly-utilized products? 

As mentioned before, highly-utilized products refer to products that customers use very frequently. These are products that your customers can associate your branding with and the high frequency of exposure to the brand will definitely promote your brand awareness. 

Top 5 highly-utilized promotional products : 

1. Promotional Mugs

Promotional mugs have been a staple promotional product. They are ageless and can incorporate themselves into the lives of customers. This becomes very familiar to customers when they integrate it into their daily beverage consumption, such as their go-to cup at work or for breakfast. 

Almost everyone can identify their go-to mug. Our objective is to make sure that the brand becomes part of it. 

2. Promotional Keychains

Promotional keychains are another great promotional product customers love to use! They're always hanging on to their keys and the very thing that customers will take notice of when they leave their home and enter their homes. It's something that they will identify their keys with and that's definitely something brands can leverage on. Here's an interesting way your brand can use these - custom rubik's cube! 

3. Custom USB Products

We're always running out of energy! When you're on the go, and in need to charge your mobile phone there's something that people would appreciate which are these USB charging cable bracelets. These cables can attach itself into a single bracelet that users can wear around their wrist. This makes it easy for them to bring it around wherever they go. Therefore makes a great potential for a highly utilized promotional product. 

4. Fidget Toys

We just can't stop touching them! As everyone knows, fidget toys are the most popular products for 2017, it was first made to help people concentrate. But as it is very common, there is a lot of different qualities or options.

5. Stationary 

Stationary are such an easy way to promote your brand. They are cheap and if targeted at the right audience can be a very reliable day-to-day product that customers can love. 

We've seen these to be more popularly used for corporate events and trade shows where freebies are almost everywhere to be found. 

Interested in manufacturing your own promotional products? Feel free to contact us and we will love to assist you in your future projects. 

5 Unique Events Merchandise Every Guest Will Love

What makes a social event so memorable? Is it the host? Is it the people? Or is it the ambience? 

We like to think that a successful event is a mix of those things - and also the merchandise that helps facilitate the event. 

These could come in the form of freebies, basic facilitating goods and also several events merchandise guests get to use during the event. 

Remember - most guests want something to bring back home to after an event. And these can become their trophies that they showcase to their friends to prove that they were part of it. This is exactly what you'd want for brand exposure. 

Therefore - to simplify this issue for our readers, we compile 5 unique events merchandise we think every guest will love. 

1. Drinking Hats

Here is an interesting and fun drinking hat promotion perfect for nights out, stag does, hen does and even out door summer events. This product is great as a quirky customisable gift for trade shows or music festivals and is perfect for targeting a young audience. We think it would be a great promotional idea to win the hearts of guests in beer festivals. These would definitely stand out from the crowd. 

2. Raincoat Poncho Keychain

When you're hosting an event outdoors, this could really come in handy. We wouldn't want the event to stop because of rain. We wouldn't want our guests to be troubled with carrying an umbrella around either. Solution? Raincoats, easily stored into a form of a keychain. Portable and functional at the same time. 

3. Clapper Gloves

Clapper gloves are great promotional products to handout during  sport events. Sports fans will be thrilled to receive such a fun gift that helps them encourage their favorite sports teams. This type of product is of interest to official sponsors of soccer, basketball, football and baseball teams in order to promote their brand in a unique way. 

4. Badge Reels

These badge holders provide safety and save time while using it. You can fix it onto your belt, bag or pockets. This holder not only allows you to hang your badges and cards, but also a variety of smaller objects such as: keys, whistles, mini flashlights, personal seals and so on.

5. Noisemakers

When it comes to cheering for your favorite team, these Thunder Stick Noisemakers are certainly a must have. Print your brand name on them to increase publicity when fans use them to support their team.

Interested to learn more? Contact us and we will love to assist you in your projects!