Top 5 Promotional Bag Ideas

Promotional bags have been a widely used promotional products for companies Bags are such a useful promotional tool due to its versatility, innovative opportunities and also high utility rate. 

Versatile

When we're choosing an appropriate promotional product, we would ideally pursue items with high quality. This is because consumers will associate the quality of your products to your brand image. Moreover, we would also want to use items that have a relatively long shelf life to encourage consumers to continuously use it. 

High Utility Rate 

Almost everyone has a bag. Its a universal item that allows people to keep things mobile. A key idea when determining what type of bags to customize for your branding, make sure that the product can be used everyday, and fulfills the function of a bag. 

Innovative Opportunities

The idea of the bag by itself is very simple. In fact, we'd rather refer to it as a blank canvas, with countless of opportunities to customize it. With different variations of bags out there, its easy to integrate your creativity into a simple product, and make it stand out among others. 

Speaking of which, here are our top 5 picks for Promotional Bags. 

1. Coloring Bags

Promotional Products should be interactive- just as much as you would need your campaign to be engaging. This is important to attract your customer's attention and creating a deepened relationship when you are able to make them feel more inclusive in the process. This creates greater brand awareness and a fulfilling activity for customers to participate in.

2. Foldable Backpacks

Promotional items should be made to facilitate convenience and also serve its purpose. These foldable backpacks make a great compact item that can easily be integrated as an on-pack promotion. 

Because these bags are flexible and practical, they can be used for just about any industry.

3. Reflective Bags

These branded reflective bags are not your ordinary bags. They are made out of light-reflective fabric material that will shine when a light source is directed to it. It made of a similar material that is used in construction vests. These are really great as night gears because they can be easily seen in the dark.Therefore, this simulates a glow-in-the-dark effect. Here is a comparison of what it looks like when it is in the dark vs in a lit room.

4. Smart Bags with Fingerprint Lock

The fingerprint lock bag is a perfect employee welcome gift idea, especially for law firms. This bag is unique as it can keep the owner’s belongings in the bag safely. Here, at ODM, we work hard to provide clients meaningful and useful corporate gifts that will help improve productivity and efficiency. 

5. Custom Bio Degradable Bags

Any colour or design can be picked for custom biodegradable bags. It can include your company colours, logos, mascots, or be something different altogether. These products would be amazing convention giveaway ideas.

We hope you find inspiration in our top 10 list of custom bottle openers!
If you're interested in making your own custom bottle openers, contact us and request for a quote.
We would love to assist you on your promotional campaign.

Top 10 Promotional Products For Tech Industry

Brands should capitalise in this new era of technology wherein a lot of people are into gadgets. So, giving away promotional products that are a perfect fit for the tech-savvy is a good idea. Our team has listed the best marketing gifts for the tech-savvy.

1. USB Data Blocker

At airports, hotels or other public places, you can find power charging kiosks with USB ports. However, you might be unsure of how safe it will be to charge your gadgets. This is because there is a risk of juice jacking – which is a cyber-attack where hackers can steal data or install malware in your device.

2. Custom Webcam Covers

 

Webcam covers are small pieces of plastic that stick onto your computer’s camera using a simple adhesive, and that’s it! It comes equipped with a slider which allows you to be in control of when the camera is visible or not. So only open it when you need to!

The adhesive does not directly touch the camera so the webcam quality won’t be affected.

This is a very cheap and effective method of improving cyber security and makes for a great promotional gift idea.

3. Wireless Chargers

It’s customizable, fully brandable and can come in various shapes and designs. Hence, it makes an ideal corporate gift, gift with purchase item, or contest prize for cellphone companies. This item is also ideal for a broad spectrum of audience, thus increasing your market reach.

4. Phone Camera Lenses 

As with any lens for compact cameras, the range of these tech promo products goes from cheap and basic lens to very bright and professional ones. They are substantially small-scale lens studied to fit a smartphone. You will find any kind and type of them, the most popular are: fish eye, macro, wide, polarizer and telephoto. They can be made for a particular brand or come with an “universal” clip.

5. Bluetooth Speakers

These custom bluetooth speakers also come in many styles, so there will definitely be a design for just about everyone! Plus, you can get your brand imprinted on the mini-bluetooth speakers. Not only will you improve corporate relations, you’ll also be able to get your brand out there.

6. Smart Trackers

These branded smart tracker devices are tiny with a length and width of both 36mm and a height of 5.8mm. It can be attached using a phone strap to any of your items be it your keys, purses or bags, so you can always find your phone and with a weight of 10g it’s ultra lightweight.

7. Smart Backpacks

Smart bags are fast becoming popular nowadays. Some types have built-in locking systems to keep contents safe. These are a great help for students, employees, and entrepreneurs who always travel. As such, our designers have come up with various smart bag styles and designs that suit the modern men and women. More importantly, you can use them to improve your brand positioning. If you are keen to custom design backpacks with us, call us anytime to learn more.

8. Customizable USB Pens

This product is a pen, a stylus and a USB all in one. This promotional pen has a multitude of uses: it can be used to sign documents or take notes, tap and navigate smart devices and of course to store electronic documents on the go. In the event of an emergency and you desperately need a USB, you never have to fret over searching for one frantically! 

9. Custom Power Banks

Everyone uses a power bank. It has become part of the essentials. No one simply leaves without their handy power bank. Hence, this is a great opportunity for brands to these items into their own custom promotional giveaways for business.

This is the most important feature of a promotional item. Power banks may easily be moulded into different forms and use different kinds of materials. It is evident on these custom power banks that were showcased at the trade fair. The sizes and colour vary from each other. It can either have one or two USB ports.

10. Branded Foldable Solar Torch

When you are engaging in some outdoor activities and are stuck in an emergency situation without light, this branded foldable solar torch is sure to come in handy. It is designed for maximum brightness, and it lights up the vicinity very evenly due to its ingenious design which opens up to 3 light panels. There are different lighting modes for different purposes such as to signal to nearby travellers.

So, if you'd like to know more about these tech giveaways, please feel free to contact us anytime.

5 Promotional Kids Toys Ideas

In marketing, we're always trying to find the best solution for our end-consumer. 

Similarly, our nature of business also prioritize the interest of our clients and how they can help theirs. 

One particular genre in the realm of promotional products is kids toys. 

Kids Toys are strategically used as promotional gifts to entice parents to purchase a product for their child. As brand managers, we must recognize that while the children demographic might be the target consumer for your product, it might not necessarily be your target buyer. 

For instance, in this case - parents are usually the purchaser and decision maker in the context of a family. Therefore, your brand has to determine and convince your target buyer why this product is appropriate for children. 

This is why Cereal Brands invest a certain amount of their budget in integrating in-pack toys promotions inside their cereal boxes. They encourage your customers to buy it, and not necessarily for themselves!

Read : Kellog's On-Pack Custom Pencil Topper

Now, if you're still reading this article, you're probably interested to learn more about promotional kids toys. To inspire you guys with some ideas, we list down 5 promotional kids toys ideas that can help boost your sales.

1. Custom Coloring Bags

Tired of the usual promotional items for kids? Worry not, these custom coloring bags will surely bring color to your brand. These bags are of high quality and fun to use.

You have a lot of design options, when it comes to designing promotional bags for kids. Since you are marketing to kids, we thought, why not make them engaging and interesting? What better way to add fun to your marketing gifts than offering a something that they can customize themselves?

2. Cartoon Figurines

Cartoon figurines make a great promotional toy if your brand can license a well-known character. It also gives you the opportunity to develop your own brand character.

Using GWP to increase brand awareness is a great advertising strategy to capture customer attention and boost brand recall. It is particularly efficient if you combine it with licensed characters that people know and recognize.

3. Fidget Cubes

As everyone knows, fidget toys are the most popular products for 2017, it was first made to help people concentrate. But as it is very common, there is a lot of different qualities or options.

Those fidgets can be different such as clickers, roller ball or just simple button.

4. Coloring Plush Toys

What we like about this merchandise is that they can strengthen brand engagement. After coloring the dolls, they can display them at home, thereby exposing the brand to other people. Therefore, these custom plush toys are more than just a toy or a past time for kids, but they also work as an effective advertising medium.

5. Constructive Toys

Building blocks, 3D puzzles, board games, and table games are fun to use and they could offer the promotional boost your brand needs. This plastic construction toys are an ideal as on-pack promos for kids’ items or as a trade show giveaway.

We want our toys to be as interactive as possible. Ideally, the brand recognition will have a longer lifespan with something that truly engages your customers.

We hope you find inspiration in our top 5 lise of promotional kids toys!

If you're interested in making your own custom toys, contact us and request for a quote.

We would love to assist you on your promotional campaign.

Top 10 Custom Bottle Openers

Custom Bottle Openers have been a staple promotional product for the drinks industry. We love how customizable it is, and also simplicity of bottle openers.

Custom Bottle Openers make great promotional gifts, because its highly utilized and portable.
There's so much your brand could do with bottle openers.
This is especially a great product if you're marketing a beer brand, or bottle drinks in general.
Today, we would like share with you guys 10 custom bottle opener ideas.

1. USB Bottle Opener


Now, we've always openly expressed our interest in multi functional items.
USB flash drives are high used products in offices making it a wonderful promotional item. Nowadays, using a printed promotional USB stick for marketing is nothing new. But offering a custom bottle opener USB flash drive can be a wonderful conversation starter. This is a great opportunity for customers to recognize and become aware of your brand.

2. Credit Card Bottle Opener

One important characteristic bottle openers should have is portability!
As a fantastic marketing idea for the drinks industry and any industry giving away this practical product, this bottle opener has its advantages. Made out of a sturdy stainless steel material it’s durable and will serve your customers for a long time!

3. USB Cable Bottle Opener



These USB cables with bottle openers can come in really handy when you are having a bottle of beer and need to charge a mobile phone. This beer promo is also a keychain for the beer promo item, that’s why it is convenient to carry, just fix it on your belt and then you will always have ability to charge your phone and open your bottle whenever you choose.

4. Finger Ring Bottle Opener


The reason why we love this lovely beer promo gift-finger ring bottle opener is not only it’s stylish design, but also due to it’s easy manufacturing process which can easily meet your budget and deadline for any event compared with other promo gifts. Various colors of the finger ring bottle opener are available, together with it’s standard size, it fits your  finger perfectly and works well.

5. Baseball Cap Bottle Opener

Imagine how practical and useful this promotional item would be for young people who spend weekends in beer festivals! Apart from this, since this product is a really cool item, it will have a massive exposure with the public as it will grab their attention.

Apart from offering the possibility to open bottles anywhere you are also protecting your customers from the sun. Handy!

6. 3-in-1 Opener


This promotional product is the perfect gift for party-goers and also, people who are seeking for a product that can improve their way of living. Besides being a custom bottle opener, it is also a ring-pull opener for canned drinks and a can opener. This tool will certainly prove handy when opening a bottle of beer.

7. Ball Shape Bottle Opener


Everyone has their own favourite sport. Be it football, golf or tennis, this Ball Shape Bottle Opener has got you covered for your Creative Sports Promotion. These fun bottle openers are shaped like golf balls, tennis balls or foot balls, and can play music when you open a bottle.

8. On-Pack Bottle Opener 



This on pack bottle opener particularly caught our attention. It is a very basic yet extremely useful product for beer promotions. The great aspect concerning this product is the fact that it can be easily packaged right onto a beer bottle. As you can see from the picture below the bottle opener fits perfectly on the neck of the beer bottle, which makes this item very easy to give away for beer companies as a promotional item.

9. Wall-Mounted Bottle Opener

These products work well with wine, beer, soft drinks, and other beverage brands. Bespoke designs are truly attractive and show superb craftsmanship.  Whilst some of these are simple with wood and exposed metal you can condition and logo these to really attract more attention.

10. Phone Casing Bottle Opener


This iPhone cover is made of hard poly-carbonate plastic that is lightweight and durable! Not to mention, the built in bottle opener definitely adds a creative touch. With its pressure points set on the case, the bottle opener can easily slide in and out without damaging the phone.

We hope you find inspiration in our top 10 list of custom bottle openers!
If you're interested in making your own custom bottle openers, contact us and request for a quote.
We would love to assist you on your promotional campaign.

How to Promote Your Product with On-Pack Promotions

What are on-pack/in-pack promotions?

The name of this sales promotion strategy is pretty self explanatory. For the benefit of the doubt, on-pack promotions refer to any type of promotions that is integrated onto the product's packaging. 

There are certain ways to promote your product using on-pack promotions. One common example is promoting discounts on the packaging. Otherwise, gift-with-purchase would definitely complement on-pack promotions.

This term could also be interchangeably called 'in-pack promotions' depending on the dynamics of the packaging. 

In-pack Promo Case Study : Successful guide to launching custom in-pack promotion

Brand managers use on-pack promotions because the packaging helps sell itself. On-pack promotions practically act as a on shelf salesperson that does not require any personal selling. 

On-pack promotions help encourage trial for products, as customers would recognize an added value to their purchase. 

It is especially a useful strategy to implement if you are launching a new product or product line. 

Some customers would not be comfortable with experimenting with new products. On-pack promotions and gift-with-purchase can help stimulate a demand to try your new product. 

Here is a case study we made on Paco Robanne's branded merchandise gifts that came together with its new fragrance launch : 

Pacco Robanne Offer Selection of Promotional Gifts to Celebrate New Launch Fragrance 

On-pack promotion is one of the most convenient way to promote your brand, as it is easily identified by customers when the promotion is incorporated onto the packaging. This is also a great strategy for marketing managers who want their brand their stand out from competitors in the retail environment.

Promotions can come in the form of discounts (e.g. 10% off) , premiums (e.g. includes 10% more) or even physical gifts (e.g. free food container)

When selling your product in the retail market, there is minimal personal selling for products that are on the shelf. On-pack promotions adds an extra value to your products and helps with enticing impulse purchases.

Wind manufacturers have been great at incorporating sales strategies onto their products. This includes integrating it onto the wine bottles with minimal cost and optimal results. When considering the gift that comes with the purchase, the brand has to decide a secondary product that complements their core product.

5 On Pack Promotion Ideas

1. Drinkware

If you want to deviate from the usual promotional drinking glasses and custom mugs, then, you may want to try Mason Jars to promote your drinks. Here are some cute ideas for mason jars. 

Drinkwares are popular among the drinks industry because they are highly utilized. They also help complement the nature of the business. 

2. Bottle Neckers

Now this is an on-pack specialty for our friends from the drinks industry. Your brand can be completely creative with bottle neckers and helps turn your typical bottle into something that sells!

To capture the attention of your customers, point of sales display plays a very important role in your promotional campaign. With creative ideas such as bottle jacket and bottle coat emerging in the market, you must be wondering what else has the drinks industry cooked up.

Riding the wave of innovation, this Bottle Necker Holder is the next big thing in the drinks promotion industry. This nifty item is very useful in promoting the brand name for wine and spirits.

3. Eco Friendly Food Containers 

We love all and everything-sustainable. These food containers are great to compliment your food products. These are great to store left-overs in the fridge. Great gift idea to complement food products that are highly perishable. Customers would also praise the brand for committing to a good cause.

We've seen FMCG brands successfully sell out their products by using these food containers to complement their promotions.

4. Foldable Backpack

When introducing an on-pack promotional gift, brand managers would also have to plan out the size of the gift. Ideally, we want our products to be as compact as possible, so that it doesn't take up too much shelf space. 

As these bags are versatile, you can customize them to suit your promotions. Bags are marketing managers’ favorite marketing tools because they are versatile, useful, and great for getting your brand message out there. Custom promotional bags add value to your brand because these are something that people use everyday. As such, you should always consider how to make your promotional bag interesting to your customers.

5. Custom Socks

We love showcasing our lucky ODM Socks. They are so highly utilized, therefore useful to your customers, and also creates brand awareness for your company. It easily complements with most types of products, and easily customized to personalize your brand. 

Interested in manufacturing promotional gifts for your campaign? Contact us here and we will be happy to assist you with your projects. 

Alternatively, we could also discuss on some ideas how we can integrate on-pack promotions into your promotional strategy.

Cheers!

5 Promotional Items for Events

Promotional Events - Why?

When planning out your marketing campaign, there are some things that you can leverage on to generate a following. In some occasions, brands will eventually find an opportunity to host their own event to promote their branding, or to celebrate a cause. 

One example is the Breast Cancer Awareness Charity Event that is organized by Prudential. Insurance companies like Prudential leverage on special events like these because their nature of business aligns with a reassurance of goodwill and empathy to their client's health. 

1. Charity

Cancer Awareness Merchandise for Your Charity Event

2. Specialty Events

Special events are also a great way to generate funding. Sometimes, brands will take part and sponsor events that are organized by a third party to increase their brand awareness. 

Promotional events are effective because it highlights the brand in a positive light to a large gathering of target customers. 

This means choosing an appropriate event is crucial because you would want to target the correct audience. If you were to own a Alcoholic Drinks Company, would you sponsor a kids show?

Jokes aside, promotional events are definitely a great way to promote your brand to your target audience.

Promotional Gifts at Beer Festival

3. Trade Shows

Trade shows are great to showcase your business to a mix of demographics and customers. 

This is because trade shows attract a lot of crowds that come to witness different business that participate in the trade show. 

One down side to trade shows is the close proximity of competitors. There is always a likelihood of coming across a business with a similar business model to yours, so promotional gifts are a great way to stand out from the crowd. 

At the ODM Group we have helped manage trade shows and also manufacture trade shows merchandise for our clients. 

Trade Show Marketing

Now we've covered some examples of promotional events, let's take a look at some products that can help facilitate your events.

Our top 5 picks  :

1. Pop-Up Banners 

Pop up banners are almost essential when you're hosting a promotional event. It has a great size, which makes a great canvas for you to display your logo for the masses to see. 

2. Inflatables

As you can see, inflatables are also huge items that you can use to display your brand logo. This helps stand out from a large crowd and helps your brand increase recognition by customers. 

3. Serving Trays

When there's a good event, there is also good food! Need something to distribute samples in the event?  Use promotional serving trays to complement your food samples.

4. Promotional Banner Pens

Pens are also a great custom promotional merchandise you could use for events! These can be made at an affordable price and can be easily distributed to clients and customers. Moreover, this would also come in handy when you need your customers to fill up some forms. 

5. USB Lanyards 

When hosting events its always important to be able to distinguish the host among the guests. Lanyards are a great way to help your guests identify who are the officials that are helping usher and facilitate the events. Plus, data!

Interested in manufacturing your own events merchandise? Contact us and we will get back to you as soon as possible. Cheers!

Gifts with Purchase Explained

What is gift-with-purchase?

Gift-with-purchase is a promotional tool used by marketing and brand managers to promote sales.
This is strategy entices a customer to purchase your product/services and gives your promotion and added value.

Here is a video done by the ODM Group on gift-with-purchase.

Gifts-with-purchase are especially great when you have an additional budget for your campaign. 

Sales promotion strategies like gifts-with-purchase are also great to encourage trial of a new product.

Check out how Rockstar Games made their custom gift pack for launching their new video game : Grand Theft Auto IV. 

As you can see, Rockstar Games leverage on gifts-with-purchase to entice customers to try out their game and also personalize their brand onto it. That way, when customers use they merchandise, they can increase their brand recognition among the masses. 

Wine Promotions : Bottle Shaped Corkscrew

Another Gift-with-purchase terminology that you should be familiar with if you're a brand manager is on-pack promotions. 

On pack promotion is a sales promotion technique that is incorporated into the packaging of a product. This is commonly used for products that are in retail, and not as useful for the service sector. This technique is very popular with fast moving consumer goods, such as cereal boxes and toothpaste.

On-pack Promotions has to integrate the promotions on the packaging. 

Here is an example of what an on-pack promotion looks like. 

5 Hacks to Create Effective On-Pack Promotions

Interested in manufacturing your own gift-with-purchase products? Click here to read our online Magazine on the ODM Group's website.

Do not hesitate to contact us for any inquiries in manufacturing your promotional products.