Top 5 Highly Used Promotional Items

We've had said this ever so repeatedly, that this should already be familiar to brand managers who are sourcing for promotional products - go for high utility items. 

When you're planning out a campaign, one of the key objectives is to increase brand awareness and exposure to the target market. Let's say your target market is not so niche, and warrants the attention of a large demographic - we suggest brand managers use promotional products that are highly utilized and with a universal use across different market segments. 

Why use highly-utilized products? 

As mentioned before, highly-utilized products refer to products that customers use very frequently. These are products that your customers can associate your branding with and the high frequency of exposure to the brand will definitely promote your brand awareness. 

Top 5 highly-utilized promotional products : 

1. Promotional Mugs

Promotional mugs have been a staple promotional product. They are ageless and can incorporate themselves into the lives of customers. This becomes very familiar to customers when they integrate it into their daily beverage consumption, such as their go-to cup at work or for breakfast. 

Almost everyone can identify their go-to mug. Our objective is to make sure that the brand becomes part of it. 

2. Promotional Keychains

Promotional keychains are another great promotional product customers love to use! They're always hanging on to their keys and the very thing that customers will take notice of when they leave their home and enter their homes. It's something that they will identify their keys with and that's definitely something brands can leverage on. Here's an interesting way your brand can use these - custom rubik's cube! 

3. Custom USB Products

We're always running out of energy! When you're on the go, and in need to charge your mobile phone there's something that people would appreciate which are these USB charging cable bracelets. These cables can attach itself into a single bracelet that users can wear around their wrist. This makes it easy for them to bring it around wherever they go. Therefore makes a great potential for a highly utilized promotional product. 

4. Fidget Toys

We just can't stop touching them! As everyone knows, fidget toys are the most popular products for 2017, it was first made to help people concentrate. But as it is very common, there is a lot of different qualities or options.

5. Stationary 

Stationary are such an easy way to promote your brand. They are cheap and if targeted at the right audience can be a very reliable day-to-day product that customers can love. 

We've seen these to be more popularly used for corporate events and trade shows where freebies are almost everywhere to be found. 

Interested in manufacturing your own promotional products? Feel free to contact us and we will love to assist you in your future projects. 

5 Unique Events Merchandise Every Guest Will Love

What makes a social event so memorable? Is it the host? Is it the people? Or is it the ambience? 

We like to think that a successful event is a mix of those things - and also the merchandise that helps facilitate the event. 

These could come in the form of freebies, basic facilitating goods and also several events merchandise guests get to use during the event. 

Remember - most guests want something to bring back home to after an event. And these can become their trophies that they showcase to their friends to prove that they were part of it. This is exactly what you'd want for brand exposure. 

Therefore - to simplify this issue for our readers, we compile 5 unique events merchandise we think every guest will love. 

1. Drinking Hats

Here is an interesting and fun drinking hat promotion perfect for nights out, stag does, hen does and even out door summer events. This product is great as a quirky customisable gift for trade shows or music festivals and is perfect for targeting a young audience. We think it would be a great promotional idea to win the hearts of guests in beer festivals. These would definitely stand out from the crowd. 

2. Raincoat Poncho Keychain

When you're hosting an event outdoors, this could really come in handy. We wouldn't want the event to stop because of rain. We wouldn't want our guests to be troubled with carrying an umbrella around either. Solution? Raincoats, easily stored into a form of a keychain. Portable and functional at the same time. 

3. Clapper Gloves

Clapper gloves are great promotional products to handout during  sport events. Sports fans will be thrilled to receive such a fun gift that helps them encourage their favorite sports teams. This type of product is of interest to official sponsors of soccer, basketball, football and baseball teams in order to promote their brand in a unique way. 

4. Badge Reels

These badge holders provide safety and save time while using it. You can fix it onto your belt, bag or pockets. This holder not only allows you to hang your badges and cards, but also a variety of smaller objects such as: keys, whistles, mini flashlights, personal seals and so on.

5. Noisemakers

When it comes to cheering for your favorite team, these Thunder Stick Noisemakers are certainly a must have. Print your brand name on them to increase publicity when fans use them to support their team.

Interested to learn more? Contact us and we will love to assist you in your projects! 

Perfect Promo Gifts For The Christmas Season

Can't believe we're already more than halfway through the year! Time really flies, and a lot has happened over past few months. Keeping up with the spirit of giving and spreading joy, Christmas is the perfect time of the year to be giving out promotional gifts. As such, we rounded up some of our favourite holiday-themed items. These promotional ideas for Christmas are not only eye-catching but they will surely help you get your message across.

1. Custom Snow Globes

Brands promote their products using these fun, decorative pieces all the time! The intricate details and attention that goes into the creation of the design and manufacture of each individual piece adds to the value and high-end quality of this decoration. With their popularity as a gift item, branded snow globes are a simple but effective way to boost your marketing campaign. With snow globes in the shape of lanterns, sleigh’s and snowmen, the variety of designs are endless! With these creative, high quality globes you can be sure that your brand will stand out. These season will certainly look magical indeed!

2. Christmas-Themed Shopping Bags

One thing that we really like about this shopping bag would be its design, the bright color choices of mainly red and white helps to keep it in theme with Christmas. The simple yet eye-catching design of the bag certainly makes it extremely noticeable even amongst the holiday crowds, which allows for any sort of branding on the bag to easily stand out. Aside from that, we also love how easy these bags are to carry. As opposed to the typical hand-carry plastic bags, the long straps that these shopping bags comes with allows it to be used as a shoulder-carry bag, which can certainly help to lighten the weight on the body. Promoting your company with this product comes with such ease, simply print your logo or any marketing ideas that you have on the bag and you're all good to go. This is why we believe that this Christmas-themed shopping bag is truly the perfect product to giveaway during this holiday season.

3. Knitted Bottle Sweater

Make your alcoholic beverages stand out from the rest by decorating them with these adorable branded bottle sweaters. In such a cut-throat industry, staying abreast of your competitors and making a name for your brand can be a huge challenge. One solution to this dilemma is to differentiate your brand from the rest, and what better way than to use these cute branded bottle sweaters. These sweaters can be custom designed to include your company's logo and or any branding ideas so that it can be used as a promotional gift.

4. Santa Chair Covers

A custom product such as these Santa chair covers can be branded with your company logo as a creative and unique way to increase your brand awareness. It is also a great way to promote any sales or special offers that is happening within the venue of where the chair is placed. Because of the busy shopping season during the holidays, it is extremely important to have a promotional item that stands out amongst the rest. The Santa chair covers can be offered as part of a Gift with Purchase or Purchase with Purchase Christmas campaign, which incentives the customer to buy everything they would need for their gift-giving this Christmas.

There are many other promotional gifts that are perfect for the Christmas season. Here are 14 promotional ideas for this beautiful holiday season. At The ODM Group, we are dedicated in helping your company create the perfect promotional gift for any occasion. Should you have any queries, do feel free to contact us. Otherwise, you can view our magazine for more promotional gift ideas. 

Cash In with 5 Custom Power Bank Ideas

History of Powerbanks

Now that the digital age has been a revolutionary fleet on how consumers are interacting with each other and how they consumer information - it is up to manufacturers and businesses to facilitate the source of energy.

Power banks are not new to this market. They have been first introduced in 2011, with the ability to supply energy to electronics, without using a spare battery part. These power banks are usually inclusive of a USB Input, which allows it to be the universal and portable charger for the average consumer.

Why Marketers love Powerbanks

As a brand manager who is trying to promote the brand, one of the useful techniques that is commonly resurfacing to help promote sales are promotional merchandise. 

We believe that power banks have been such a successful promotional merchandise, simply due to these 3 reasons : 

1. High Utility 

2. Portable 

3. Easy to use

These functions which can be universally used to assess the performance of a promotional product will help you determine if the product will be used by your customers and if it will help gain as much exposure to the masses. 

Moreover, these powerbanks are very easy to mass produce, given the right network of supply chain. 

In this blog, we will cover 5 Custom Power Bank ideas that will help boost your marketing campaigns. 

1. Cosmetic Powerbanks

These are amazing for cosmetic brands that are trying to stand out from competitors. These are multi-functional, therefore serves as both a Cosmetic lipstick/mirror and also a portable charger!

Women love to carry light these days, so let's help them manage their hand bag space by incorporating these functions into a single product. 

2. Solar Chargers

 

These are next level power banks! We admit, we've seen some solar chargeable power banks - but these are more thoughtful than you'd think. Solar chargeable power banks are so unique and sustainable, customers would appreciate these features that make it so energy friendly. Additional to that, you could also attach it to a window panel so that it could channel as much solar energy into the power bank. Literally - charge wherever you go. 

3. Power Bank Hand Warmers

Winter can be quite a pain to deal with when your radiator at home breaks down. This is a great solution for customers who are living in cold climates, as it is able to generate heat energy as it is gradually charging. This is much more suitable as the power bank has a cushion-like material that covers the exterior to facilitate comfortable hand-warming. 

4. Bluetooth Speaker + Charger 

Everyone appreciates a little music. This would be really handy if you're organizing a small party with a group of friends outdoors. Your phone's battery won't last very long with all the music that it's blasting for your guest. Your wouldn't need to worry so much about it then - since you could easily charge your phones using your Bluetooth speakers.

5. Notebook Powerbank

Journals and notebooks are not going anywhere! Surprisingly, despite the advancement in technology, smartphones and tablets - many do reserve the use for notebooks. There is nothing like writing on a notebook and we can assure you that customers still actively use them. 

Students and corporate clients would definitely appreciate this product - enabling them to integrate a portable charger into their notebook. 

Contact Us 

Now that we've shared with you the compilation of power banks, we hope you would be able to find some inspiration in this blog. Interested in making your own custom power banks? 

Contact us, and we will be happy to assist you in your projects.

5 Wireless Promotional Products for Marketing

Now that we're in the digital age, our technology has been consistently improving - with so many features that you might have not thought of in the past.

Other than improvements in technology, we've also seen a trend from consumers toward their interest in minimal things and simple designs. This has been one of the main concerns of consumers, with strong appreciation for products that are easy to use.

That brings us to the topic of wireless promotional products. With so much tech companies showing interest with using promotional products integrated in their campaigns, we've decided to list down XX Wireless Promotional Products for you to find inspiration in.

Here are our top 5 picks 

1. Wireless Aroma Diffuser + Speaker

 

The custom aroma diffuser speaker is really easy to use! All you need to do is remove the cover. Then, add water and a couple of drops of the essential oil of your choice. Then, it will release the scents. Furthermore, it is also functional as an air humidifier. Moreover, the wireless function makes sure that it doesn't get all tangled on your desktop, which might not be a good idea if it spills onto your monitor.

2. Smart Light Bulb
  
Smart light bulb makes a luxurious corporate giveaway for employees and clients. It’s high-end so it also makes perfect gift with purchase for tech products such as cellphones, laptops, and smart TVs.
These Smart Light Bulbs can be wirelessly controlled using an app you can download in your phone, allowing you to customize the color sequence and brightness. Amazing!

3. Bluetooth Speakers

 

These mini handheld bluetooth speakers are the perfect corporate souvenirs! Why? Not only do they conveniently fit in your hand, but they are premium quality, which means excellent audio quality! The better the quality gift the more staff will appreciate the thought and effort that went into it!


4. Foldable Bluetooth Keyboard

 
 
Do you ever feel the need of a keyboard, while writing an important E-Mail on your Smartphone or Tablet? Than please have a look to this New Promo Idea, a mini foldable Bluetooth Keyboard. A Bluetooth Keyboard is used by a lot of Smartphone and Tablet users, which gives you the chance to expand your brand awareness and to boost your sales with such a promotional product.


5. Wireless Charging Notebook

 

Unlike your typical notebook, this wireless charging notebook has a cover to protect the book from easy damage. Moreover, it holds many pockets to contain everyday items. The design is very similar to the passport holder promotional gift! Not only can the wireless charging notebook prevent your phone battery from depleting, but it also has many functions.

Contact Us 

Do you like what you see in our article? These products can be easily sourced and manufactured using our strong network of factories.
Contact us with details of your projects, and we will be happy to assist you on your marketing campaigns.

5 Custom Desktop Gifts for Marketing

Marketing toward working adults

In marketing, every brand would ideally try to narrow down their target market into a specific demographic. This means understanding who their customers are and what is their typical purchasing behavior. 

Adults have always been a popular target market for our clients, and there is a lot to learn from an adult consumer. This is because most of the expenditures are done by working adults, who can afford to spend and indulge in services. 

This is why brands have grown fond of adult customers, due to their ability to spend. This creates a demand for Custom Desktop Gifts that has been popularly used by brands to promote their business to working adults.

Today, we will share with you guys 5 Custom Desktop Gifts for Marketing 2020

Our top 5 picks : 

1. Bamboo Reusable Cups

The body is made from bamboo fibre, while the lid and sleeve are made from silicone. Bamboo is 100% biodegradable, safe, and reusable. Thus, this helps minimize the need to buy bottled water and drinks in plastic cups every time. Working adults have shown a trend on their interest in things that are sustainable and eco-friendly. Moreover, many would appreciate having their own reusable drink ware that they can bring anywhere on the go. 

2. Custom Wireless Chargers 

Indeed, there is so much you can do with a branded wireless charger. It’s versatile and allows marketers to create interesting designs that communicate their message.
As you can see, the chargers have varied designs. With the increasing demand in phone accessories, people have also grown an interest in wireless items. 

3. Bluetooth Speakers

These mini handheld bluetooth speakers are the perfect corporate souvenirs! Why? Not only do they conveniently fit in your hand, but they are premium quality, which means excellent audio quality! The better the quality gift the more staff will appreciate the thought and effort that went into it! Whether it’s a podcast, audiobook, or music.. these mini speakers can play anything through the bluetooth connection to your mobile phone.

4. Multi-functional Notebooks 

Unlike your typical notebook, this wireless charging notebook has a cover to protect the book from easy damage. Moreover, it holds many pockets to contain everyday items. The design is very similar to the passport holder promotional gift. Not only can the wireless charging notebook prevent your phone battery from depleting, but it also has many functions.

5. Webcam Covers

Another key trend we've been gathering from consumers is the strong interest in privacy concerns. 

With the advancement of technology, also comes at a price of hackers abusing these technological fleets. Web cam covers are perfect for tech companies who want their brand to be associated to safe use and be trustworthy. Customers will always have a glimpse of your brand the moment they use their computer. 

Contact Us

We would like to invite our readers and companies to partner with us to help assist you in your promotional campaigns. As a leading company in the promotional gifts industry, we love to share ideas and create bespoke products for the perfect marketing campaign. 

Contact us and we would love to assist you on your projects.

5 USB Promotional Products Ideas Brand Managers Love

USB has been an integral component to the advancement of data technology. Almost everyone is familiar with how to use USB and it has been a reliable product. 

USB stands for Universal Serial Bus - a popularly used output/input system used to connect electronics together. 

If you're familiar with our blog, you would understand how much we appreciate products that are widely used by a mixed demographic, and also products that have a long lifespan. 

Today, we'll be sharing with you guys 5 Best USB Promotional Products.

5 Best USB Promotional Products : 

1. Custom Journal with USB Flash Drive

Making a written plan for your life and business is better than just speaking it.  But apart from the paper, there are other storage spaces you can save your ideas to. Hence the creation of the custom journal with power bank and USB.

2. Bottle Opener USB Flash Drive

 Nowadays, using a printed promotional USB stick for marketing is nothing new. But offering a custom bottle opener USB flash drive can be a wonderful conversation starter. This is a great opportunity for customers to recognize and become aware of your brand.

3. USB Clock-Fans

With our offices based in sunny Southern China, we know all too well what it’s like to work in the heat. But this USB clock fan will be appreciated office workers anywhere in the world, simply because it’s such a spectacle. As the fan spins the LED light bar displays the time, giving this awesome gift an almost holographic effect.

4. USB Charger Bracelets

We are living in information age and almost all of this information we get by using mobile phone. That’s why it is important to be always online. In this case the mobile phone needs to be charged. Also sometimes if there is no ability to send files via the Web we could use Custom USB bracelet with Power Bank Charge Cable to send or accept files using computer.

5. USB Desktop Lamp

This promotional USB Astronaut Light will win your customers’ hearts. Flexible USB cord allows you to adjust the direction of the light. And moreover, the greatest opportunity for brand placement: the flag, which this tiny, but functional astronaut is holding in his hand, can be customized with your logo! Perfect for giveaways and using as a gift with purchase.

Contact Us

Like what you see? We hope you've found inspiration in our compilation of USB Promotional Products. There's so much potential in this technology that could benefit your brand. Contact us here and we will be happy to assist you with your marketing campaigns.

Top 10 Custom Phone Accessories

The Digital Age

Ever since the dawn of the digital ages, mobile phones have been a constantly evolving product that has captured so much attention and developed into an essential product.

While it might not be a commodity, consumers have been increasingly attached to their smart phones, which makes it a highly used product.

Did you know that Americans spend an average 5.4 hours on their phones daily! That's almost a quarter of your day being exposed to your phones!

What does this mean for companies?

Companies from different industries have used phone related products as a promotional product to promote their branding. 

This is because there is a demand for phone accessories, and that they know that they can tap onto that demand in order to optimize their brand exposure.

Phone accessories can complement a phone very nicely, so much so that it becomes an integral feature of an individual's phone. This creates an opportunity for companies to incorporate their branding into the phone market, without even having to produce them as part of their core business.

Our Top 10 Picks for Custom Phone Accessories

1. Phone Covers

There’s an increasing demand for phone cases since most people are using smartphones nowadays. Interest in this merchandise will not die down soon. Therefore, it opens great opportunity to increase sales.

2. Phone Stand Button

Handheld phone holders, allow cellphone users to have a good grip of their phones and tablets while they text or take a selfie. Plus, they double as portable stand for when you want to watch movies. Simply “pop” the attachment to transform it into a stable media stand.

3. Custom Earphones

Tune into world’s hottest promotional product with customised earphones! With unique retractable function, these earbuds have a large area to display your logo, allowing for maximum exposure to your advertising message.

4. Waterproof Phone Case

The case is made of PVC. It is sealed at the top and prevents water entering the case. The PVC promotional waterproof phone case can as a result be used to safely store your device for all your water related events. You are able to conveniently transport your device anywhere with the attached  neckband. It can be worn around your neck or the size can be reduced to fit your wrist. The case also allows you to operate your device.

5. Car Phone Holder w/ Wireless Charging

As a car phone charger it holds high branding potential. The wireless charging section of the phone holder has a rather large surface area that will make it easy to present your brand name and logo.

Furthermore, the phone charger itself is sturdy. The grips on the charger can be adjusted to fit any size phone, be it big, small or slim, and this is highly practical and diverse. The grips are also sturdy which is perfect for making sure your phone does not slip out of the holder when driving on a unstable road surface.

6. Promotional Earphones

Custom earphones are unique promotional products. They have upgraded the usual look of an earphone; adding trinkets that enhance appeal and attractiveness. Aside from the cute designs, these custom earphones come in different colours that could match your brand’s theme.

7. Augmented Reality Game Gun 

The gaming world is a popular industry that will never lose its popularity. Modern technology in the video game world has improved so much, an augmented reality gaming gun has been designed. It is a great way for video game companies or electronic stores to give out has high end giveaways.

8. Phone Camera Lenses

Believe or not smartphone  are affecting photography’s field as well. Indeed, we bet you are taking more photos with your phone rather than a proper camera. And surprisingly, photos taken with a phone can also be stunning. You just need to check out – iPhone Photography Awards to believe that.

9. Phone Stand + Card Holder 2-in-1

As you can see on the picture below this is not only a card holder and mobile phone stand, but also a great earphones holder. With this smart promo product you don’t need to waste your time on unraveling earphones anymore. Simple, and multi-functional!

10. Minimal Phone Grips

Maybe buttons are not just for you! This custom phone grip simply sticks on the back of your phone in any position you want, making it completely personal to your hand and phone size, then slide up. Simple! These branded phone promo accessories even stick on your phone case, so don’t worry about having to pick between the two.

Like what you see? If you're interested in designing and manufacturing your own custom phone accessories, feel free to contact us and we would love to assist you in your projects. 

We hope you find inspiration from this article. Thanks!

Best 5 Promotional Phone Casing Ideas

Custom Phone Casings have been a widely used tool by brand managers, great for pre-launching a promotional campaign. There are 3 main reasons why brand managers love using promotional phone casings : 

1. Mobility

Phone casings are easy to attach to phones, and is a promotional product that is able to be brought outdoors and not restricted in being brought around. This is an important feature for promotional products to ensure that the product can maximize your brand exposure. This will eventually lead to brand awareness.

2. Simplicity 

Phone casings are simple and easy to use. It does not require too much directions on how to use them and can be easily simplified for almost every type of demographic.This means that you can also easily modify the phone casings to suit your brand personality.

3. High Utility 

Mobile Phones have almost became an essential product to accompany us in our daily lives. This is why your brand should be able to be part of a bigger experience with your customers. The more they use your product, the better your brand recall is. Also, most people do not exchange their phone casings ever so frequently.

Now if we've convinced you why phone casings are a great promotional product to use, let's discuss some of our top 5 promotional phone casing ideas.

Top 5 Picks 

1. 2-in-1 Power Bank Phone Casing

Phone accessories, such as phone casings in general are great promotional mediums – due to their high utility. When combined with an extra feature of a power bank, it helps differentiate it from other phone casings. These custom power bank phone casings might just be what your brand needs to increase your brand awareness.

2. Phone Cover with Flash Drive

Definitely not the usual iPhone covers you see in the market, these innovative ones are bound to create hype about it. This 2-in-1 USB iphone cover would no doubt entice iPhone owners who are tech savvy!

3. Casing with Bottle Opener

Nowadays beer and beverage companies make big efforts to make great promo campaigns and to surprise their customers with unique and trendy promo items. Customized phone cover opener protects the phone, looks unusual and very useful.

4. Wallet Phone Casing



Multi-functional promotional phone wallet not only suits young ladies when hanging out at parties or appointments, but also for those business men fighting in their fields. It features handy dual pockets for one mobile phone storage and a section for wallet items. It is fashionable and convenient.

5. Wooden Laser Engraved Casings



Simple arrow designs lend a neat yet trendy feel. Companies can also print their brand on the upper part of the cover.
As you can see, there’s space to personalize your promotional product. Marketers can print their brand name or customers’ names for a personal touch.

We hope you find inspiration in our top 5 list of phone casing ideas!
If you're interested in making your own phone casings, contact us and request for a quote.
We would love to assist you on your promotional campaign.